環保專案成果報告查詢系統

專案計畫編號	EPA-99-HA11-03-A168
經費年度	099
計畫經費	4,860 千元
專案開始日期	2010/09/23
專案結束日期	2011/03/22
專案主持人	劉美男
主辦單位	回收基管會
承辦人	張寶璽
執行單位	寰緯公關顧問(股)公司
專案分類	廢棄物管理
中文關鍵字	資源回收、環保、推廣活動
英文關鍵字	Recycling 、Environmental Protection 、Promotion
協同主持人
共同主持人
計畫聯絡人	莊美瑩
計畫聯絡電話	02-25371836#14
計畫聯絡信箱	cindy@sapr.com.tw;mei@sapr.com.tw

中文摘要	為達成資源循環零廢棄目標，激發各界表達對資源回收不同層面的創意與構思，特舉辦「資源回收環保綠活」宣導工作計畫，針對全國民眾宣導資源回收主題曲大募集競賽，又分為3 項活動，各為「綠點子歌詞創作競賽」、「聲聲不息飆歌擂台賽」及「資源回收圖像日誌大募集」。其中綠點子歌詞競賽收到361件作品；飆歌擂台賽包括社會組及學生組共計151人報名參賽；資源回收圖像日誌徵件數達190件。3項活動總計702人報名參賽，經公開評審及票選作業，共91個獎項獲頒獎金新台幣572,500元。同時入圍歌詞於活動官網舉辦網路人氣票選，票數合計近5,000票，並公開抽出9名網友，贈送約15,000元的獎金及獎品。為鼓勵民眾參與競賽活動，分別於北中南各地舉辦宣導說明會，合計辦理5場，接觸人次達870人次。其他學校協助推廣約1660人次，說明推廣共計接觸2,530人次。且建置活動專屬網站，並持續更新網頁內容，自網站上線以來自今已有超過53,000人次的拜訪數。為提升廢機動車輛的回收率以及宣導責任業者登記繳費，分別製作「廢機動車輛」及「責任業者」2組共4支短片，每組均含三分鐘宣導短片、30秒廣告各一支，其中「廢機動車輛」30秒短片於99年12月20日至99年12月26日於TVBS、華視、東森、非凡及年代等5家電視台託播，共137檔次，託播效益的GRP（總收視百分點）達26.35，預定觸及的目標視聽眾百分比（1+Reach）達 17.8%，平均廣告接觸次數（F.q）達1.5次。本活動搭配記者會、議題操作及文宣道具，傳達環保政策及活動訊息，媒體報導及資訊露出共252則(次);文宣共設計競賽辦法簡章、環保政策2款DM、5面海報、7面易拉展，設計製作好攜帶、易解說的行動展示箱。另配合支援綠色產業展、廢輪胎記者會等3場次活動，提升民眾對相關回收政策的認知，行銷資源回收的成果。
中文關鍵字	資源回收、環保、推廣活動

中文摘要

為達成資源循環零廢棄目標，激發各界表達對資源回收不同層面的創意與構思，特舉辦「資源回收環保綠活」宣導工作計畫，針對全國民眾宣導資源回收主題曲大募集競賽，又分為3 項活動，各為「綠點子歌詞創作競賽」、「聲聲不息飆歌擂台賽」及「資源回收圖像日誌大募集」。其中綠點子歌詞競賽收到361件作品；飆歌擂台賽包括社會組及學生組共計151人報名參賽；資源回收圖像日誌徵件數達190件。3項活動總計702人報名參賽，經公開評審及票選作業，共91個獎項獲頒獎金新台幣572,500元。同時入圍歌詞於活動官網舉辦網路人氣票選，票數合計近5,000票，並公開抽出9名網友，贈送約15,000元的獎金及獎品。為鼓勵民眾參與競賽活動，分別於北中南各地舉辦宣導說明會，合計辦理5場，接觸人次達870人次。其他學校協助推廣約1660人次，說明推廣共計接觸2,530人次。且建置活動專屬網站，並持續更新網頁內容，自網站上線以來自今已有超過53,000人次的拜訪數。為提升廢機動車輛的回收率以及宣導責任業者登記繳費，分別製作「廢機動車輛」及「責任業者」2組共4支短片，每組均含三分鐘宣導短片、30秒廣告各一支，其中「廢機動車輛」30秒短片於99年12月20日至99年12月26日於TVBS、華視、東森、非凡及年代等5家電視台託播，共137檔次，託播效益的GRP（總收視百分點）達26.35，預定觸及的目標視聽眾百分比（1+Reach）達 17.8%，平均廣告接觸次數（F.q）達1.5次。本活動搭配記者會、議題操作及文宣道具，傳達環保政策及活動訊息，媒體報導及資訊露出共252則(次);文宣共設計競賽辦法簡章、環保政策2款DM、5面海報、7面易拉展，設計製作好攜帶、易解說的行動展示箱。另配合支援綠色產業展、廢輪胎記者會等3場次活動，提升民眾對相關回收政策的認知，行銷資源回收的成果。

中文關鍵字

資源回收、環保、推廣活動

類型	檔名	檔案大小	說明	最新版公開日期
期末報告	資源回收環保綠活宣導專案計畫.pdf	24MB		2011/8/1 上午 12:00:00

摘要	This project hopes to achieve the goal of zero waste recycling and to stimulate different aspects of innovation and thought from all walks of life by hosting the “green living and recycling” advocacy project that focuses on a national recycling promotion theme song competition, which is further broken down into 3 sections, the “green idea original lyrics competition,” the “nonstop singing contest,” and the “recycling photo diary collection.” Among them, the green ideas lyrics competition received 361 submissions, the nonstop singing contest had a total of 151 people signing up including social groups and student groups, and the recycling photo diary collection had 190 submissions. These 3 sections had a total of 702 competitors who participated and through open judging and voting, a total of 91 trophies and a total prize money of 578,500NTD were awarded. All nominated lyrics were put on the official website for a popularity poll, which attracted nearly 5000 votes, and 9 online users were awarded 15,000NTD prize money and prizes. To encourage the public to join and participate in these competitions, a total of 5 promotional forums were held in the north, middle, and south of Taiwan and reached around 870 people. An official website was established, continuously updated, and over 53000 people have visited since the website has launched. To increase the recycling rate of scrap motor vehicles and advocating the responsible businesses to register and pay, 4 short films were separately made for 2 groups, the “scrap motor vehicles” and the “responsible businesses.” Each group contains one 3-minute promotion video and one 30 seconds commercial. The “scrap motor vehicle” commercial was aired on 5 TV stations, including TVBS, Chinese Television System, Eastern Broadcasting Company, Unique Satellite TV, and Era Communications from December 20th 2010 to December 26th 2010, a total of 137 spots. The GRP (Gross Rating Point) of airing reached 26.35, the estimated target group reached percentage (1+ Reach) has reached 17.8%, and the average commercial frequency (F.q) has reached 1.5. This project has coordinated with posters and props to communicate messages regarding environmental policies and activity. A total of 2 kinds of DM for the activity and environmental policies, 5 posters, 7 easy pull banners, and designed mobile display cases that are easy to carry and explain. It also assisted 3 events of the green industry exhibition and scrap tires press conferences to increase the knowledge of the public towards relevant recycling policies and results of promoting recycling. and designed mobile display cases that are easy to carry and explain. It also assisted 3 events of the green industry exhibition and scrap tires press conferences to increase the knowledge of the public towards relevant recycling policies and results of promoting recycling.
英文關鍵字	Recycling 、Environmental Protection 、Promotion

摘要

This project hopes to achieve the goal of zero waste recycling and to stimulate different aspects of innovation and thought from all walks of life by hosting the “green living and recycling” advocacy project that focuses on a national recycling promotion theme song competition, which is further broken down into 3 sections, the “green idea original lyrics competition,” the “nonstop singing contest,” and the “recycling photo diary collection.” Among them, the green ideas lyrics competition received 361 submissions, the nonstop singing contest had a total of 151 people signing up including social groups and student groups, and the recycling photo diary collection had 190 submissions. These 3 sections had a total of 702 competitors who participated and through open judging and voting, a total of 91 trophies and a total prize money of 578,500NTD were awarded. All nominated lyrics were put on the official website for a popularity poll, which attracted nearly 5000 votes, and 9 online users were awarded 15,000NTD prize money and prizes. To encourage the public to join and participate in these competitions, a total of 5 promotional forums were held in the north, middle, and south of Taiwan and reached around 870 people. An official website was established, continuously updated, and over 53000 people have visited since the website has launched. To increase the recycling rate of scrap motor vehicles and advocating the responsible businesses to register and pay, 4 short films were separately made for 2 groups, the “scrap motor vehicles” and the “responsible businesses.” Each group contains one 3-minute promotion video and one 30 seconds commercial. The “scrap motor vehicle” commercial was aired on 5 TV stations, including TVBS, Chinese Television System, Eastern Broadcasting Company, Unique Satellite TV, and Era Communications from December 20th 2010 to December 26th 2010, a total of 137 spots. The GRP (Gross Rating Point) of airing reached 26.35, the estimated target group reached percentage (1+ Reach) has reached 17.8%, and the average commercial frequency (F.q) has reached 1.5. This project has coordinated with posters and props to communicate messages regarding environmental policies and activity. A total of 2 kinds of DM for the activity and environmental policies, 5 posters, 7 easy pull banners, and designed mobile display cases that are easy to carry and explain. It also assisted 3 events of the green industry exhibition and scrap tires press conferences to increase the knowledge of the public towards relevant recycling policies and results of promoting recycling. and designed mobile display cases that are easy to carry and explain. It also assisted 3 events of the green industry exhibition and scrap tires press conferences to increase the knowledge of the public towards relevant recycling policies and results of promoting recycling.

英文關鍵字

Recycling 、Environmental Protection 、Promotion