The following tasks were completed under the project:
1. The promotion information was added on the Cooler platform to promote carbon reduction environmental education.
3 sessions of low carbon campus visiting activities were held and 2 sessions of low carbon teacher workshops were held, in order to train seed teachers for carbon reduction notion, bring such a notion into campus, and spread the notion to students from daily life. The number of overall participants is 395, among whom 95% agreeing that the activities can certainly help realize the importance and method of carbon reduction. The data are compiled for producing “Low-Carbon Campus” section.
2. Promoted the Cooler Platform through the Internet and physical channels to enhance website promotion efficiency
(1) Issued “Cooler e-Newspaper”: there are 12 issues of Cooler e-Newspaper being published, 45,000 mails being successfully sent out each issue in average, more than the number of 2011 by 9,000 mails. The e-newspaper not only provided the EPA carbon reduction policies, hot news, life tips, questionnaires, and knowledge sharing, but also invited scholars to analyze the trend of carbon reduction and share their own experience. Additionally, Cooler website is introduced for functions, allowing the public to quickly improve their carbon reduction knowledge.
(2) The “Cool Band: Carbon Reduction Creativity Animation Competition” was held. 21 works were collected in the competition and evaluated by committee members and votes on the Internet (5,582 online voters), choosing 3 works for Excellent Award and Most-Popular Award, respectively.
(3) The fan page “Carbon Reduction Action” on Facebook is keeping running, and the number of fans reached to 2,236. Trough such a popular social network to promote carbon reduction for the public can increase the platform’s visibility and usage.
(4) The establishment of the platform for mobile version webpage was completed, allowing the public to follow carbon reduction news at any time.
3. Assisted in organizing yearly carbon reduction evaluation, funds, and related issues.
(1) Assisted in organizing “2012 Municipality & Counties/Cities of Carbon Reduction Promotion Implementation Evaluation,” including contents evaluation, holding workshop, calculating evaluation results, and an award ceremony; Evaluation contents for 2013 were regulated at the same time.
(2) Assisted in compiling the application of “Carbon Reduction Promotion Projects” for counties/cities in 2012, and checked the implementation results in 20 counties/cities.
(3) Established evaluation and funds systems, providing local institution with carbon reduction conducting results and real-time grades checks, thereby improving locals to have positive competition and reach achievements.
(4) Promoted low carbon diet in institutions and schools nationally in respond to the EPA, and demonstrated the condition of the promotion to the public. Such an activity was supported by 3,054 institutions/schools in 2012.
4. Enhanced the management and maintenance of Cooler Platform to ensure its sustainability.
(1) The platform provides more than 1100 carbon reduction knowledge information, 1049 related news from the domestic or international media, 19 discounts for carbon reduction being evaluated and released, 22 videos collected and updated, 58 e-files including system operation manuals, promotion data and teaching materials, and publications for the public’s downloading, enthusiastically promoting greenhouse effects and the importance of carbon reduction.
(2) Conducted 8 online questionnaire surveys, divided into two main parts; one is carbon reduction senses and implementation, and the other is the satisfaction of the platform, thereby taking the public’s opinions to strengthen system contents and functions.
(3) Provided multiple ways for inquiry, and updated FAQ by questions customer services being asked. The total hours of customer inquiry on the phone is 133.5 hours, and the total number of the inquiry from customer mailbox is 500.
5. Others
(1) Assisted the EPA in publicizing 6 activities through various types of web pages and e-newspapers.
(2) Established 4-type forms for institutions, platform cooperation, and the SOP for application.
