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The plan of Advocacy to promote The Cooler platform of the Ecolife Website

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The following tasks were completed under the project: In 2013, in addition to continuing the website's goal which is about the promotion of energy saving and carbon reduction, we have keenly promoted energy saving and carbon reduction education by creating interactive activities to foster college students and local seed teachers and holding online activities with prizes based on environmental education concepts. Moreover, corresponding to Environmental Protection Administration's (EPA) low-carbon and sustainable policy, we have guided local institutions to gradually conduct low carbon lifestyle, looking forward to creating a sustainable goal for Taiwan. 1. Organize activities for marketing and promoting the concepts of climate change, energy saving and carbon reduction To attract a variety of groups to focus on the related environmental issues, we have organized "Eliminating Global Warning Writing Competition," inviting citizens to present creativity and use online voting activities with prizes for an effective promotion of the EPA's policy. About interactive activities, "The Pioneer Group for Low Carbon and Sustainable Homeland" has been organized three times, inviting full-time members to visit places where low carbon policy is conducted. Additionally, " Yong Dream Carbon Reduction Factory" has been organized twice, providing the young people with a stage to show creativity and ideas. The both activities, which achieve 96% and 100% of satisfaction respectively, are highly satisfied and can effectively enhance the understanding on low carbon lifestyle and the faith to achieve the goals. The interactive activity has attracted more than 900 people joined and the online activity has 78,141 visitors, both of which have been assisted to report the news by 9 media, effectively making the issues be spread out. After the analysis based on the activity experiences in previous years, we have realized that, to make a better promotion achievement, the activity should be easy to understand and close to people's lifestyles, and then gradually broaden the difficulty of topics. 2.Assist local environmental protection bureaus to gradually conduct low carbon and sustainable homeland, and help promotion By continuing the carbon reduction activities promoted by environmental bureaus in 2012, the activity in 2013 was to promote the experience learned in the last year to the related local departments. From the 2013 local evaluation, it is shown that the promotion has been successfully passed on to local departments and encouraged 641 departments to follow and conduct inside. Due to energy saving and carbon reduction being continued, during the evaluation, there are 15 counties/cities whose living and business electricity consumptions are less than the last year. In addition to continuing the promotion of carbon reduction in local areas, corresponding to "Low Carbon and Sustainable Policy", we have assisted to draft "2014 Performance Evaluation of Low Carbon Living in Special Municipalities and Counties/Cities Environmental Protection Bureaus" after the counseling meeting which experts have suggested and confirmed that the direction is correct and the evaluation is fair. Also, we have held a conference inviting responsible members in 22 counties and cities to make sure the regulations are doable in local areas. 3.Add the Function on Energy Saving and Carbon Reduction Platform Ecolife maintains its platform featuring in a pleasure, lively and populist style for promotion, assisting the EPA to release carbon reduction information. As the platform for the public to receive new knowledge, it integrates carbon reduction actions on food, clothes, living, and transport. Meanwhile, it upgrades domestic and international carbon reduction information every day, integrates low carbon and vegetarian food lifestyle achievements that the domestic government institutions conducted, and provides local areas with information on carbon reduction activities in real time. The promotion of ideas needs to be operated by multiple channels whereby correct ideas and conduct can be actually promoted to families and individuals. In addition to adding "Low Carbon Diet" category on the platform this year, we hope to provide more information, allowing the public to realize that the emission of greenhouse gas can be reduced as long as people think twice before purchasing food. Additionally, "Teaching Materials for Carbon Reduction and Energy Saving" category has been set up to help local seed teachers have more motivation for promotion and hope to enhance the public's potential on carbon reduction thereby assisting the vision of low carbon homeland coming true.
Keyword
Energy efficiency and carbon reduction, the Cooler platform of the Eco Life website, carbon reduction performance assessment
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