EPA-104-H103-02-213

104

6,200 千元

2015/03/06

2015/12/31

黃仁志

廢管處

何春玲

晶淨科技股份有限公司

廢棄物管理

政策宣傳(導)、政策行銷、資源循環再利用

Policy campaign, 6R(Reduction, Reuse, Redesign, Recycling, Energy Recovery and Land Reclamation), Policy promotion

蔡永興、郭文楷

李世應

02-25790020#213

fateain@gmail.com

本計畫針對廢棄物管理政策，規劃年度宣傳(導)策略及創意行銷執行計畫，蒐集環保署廢管處之需求(包含活動、會議、文宣等)，因應重點政策(如永續物料管理、6R政策、搖籃到搖籃、城市採礦、城市油田、愛二手物及源頭減量等)，為加強宣傳(導)策略之規劃，主動邀請相關領域專家學者、公關及政策行銷顧問，召開1場次「政策行銷專家諮詢會議」。 考量本計畫之定位為協助全廢管處之政策業務宣傳(導)，因此各項工作辦理策略有三：策略一為串聯重要宣傳(導)活動，進行整合規劃，以提升執行效率與宣傳成效。本計畫於年初進行全處重要活動調查，辦理2場次大型宣傳(導)活動。 策略二為強打重點政策，運用各項宣傳(導)資源進行推廣，達到時刻提醒及多元廣宣之效。本計畫協助「永續物料管理、搖籃到搖籃、愛二手物、城市採礦及城市油田」等政策，刊登4則報紙廣告、製作4則宣傳海報、協助並印製中英文宣傳導手冊、製作「物料的N次方」動畫片，協助推動現行永續物料管理政策，以有效推廣6R理念中的前瞻政策。 策略三為落實政策行銷，運用計畫資源輔助全處各項業務推動，提升廢棄物管理成效。今年共計辦理1場次、協辦4場次記者會，同時配合活動、記者會、專家會議及研習會等，進行影像紀錄拍攝工作並剪輯5分鐘成果花絮，作為未來製作政策宣傳(導)影片剪輯運用之素材。此外，本計畫定期更新及維護廢棄物管理網站、針對計畫目標訂定關鍵績效指標KPI(Key Performance Indicator)評估計畫執行成效、協助辦理廢棄物管理相關宣導活動之規劃、資料彙整、答詢民眾問題等行政作業，配合相關行政作業及辦理臨時或緊急性相關議題媒體之因應作業等，以提升計畫執行品質及效率。

政策宣傳(導)、政策行銷、資源循環再利用

EPA-104-A213(公開版).pdf

17MB

2016/2/1 上午 12:00:00

The annual campaign strategy and creative marketing plan for the Project is based on waste management policy. The requirements of the Department of Waste Management (including events, meetings and promotional materials) were collected. In response to key policies (e.g. sustainable materials management including 6R policy, cradle-to-cradle, urban mining, urban oilfield, I2SO5 and original resource minimization) and to strengthen planning of campaign strategy, experts, academicians, and public relations and policy promotion consultants, from related fields were actively invited to a “Policy Promotion Expert Consultation Meeting”. As the aim of the Project is to help in policy campaign for the Department of Waste Management, three strategies were determined: The first strategy was to link up key campaign activities for overall planning in order to improve execution efficiency and campaign effectiveness. At the start of the year, an important survey was conducted and two large-scared campaign events were held. The second strategy was the focus on key policies, utilizing various campaign resources for promotion, achieving constant reminder and diverse awareness. To assist in the “sustainable materials management, cradle-to-cradle, I2SO5, urban mining and urban oilfield” policies, four newspaper ads and four campaign posters were produced. Assistance was also provided to print both Chinese and English promotion booklet. An animation film “The Endless Use of Materials” was also made in order to campaign the current sustainable materials management policy, effectively promoting the foresighted policies. The third strategy was the implementation of policy promotion, utilizing resources to support various efforts by the Department of Waste Management, improving the effectiveness of waste management. The Project organized one press conference, assisted in organizing four press conferences, and coordinated with events, press conferences, expert meetings and seminars. Videos were produced and a five-minute clip was edited as materials for making policy campaign film in the future. Furthermore, the Project includes maintenance and upgrading of waste management website, establishment of KPI (Key Performance Indicator) for project objectives, and assistance in planning campaign activities for waste management, data compilation, request for broadcasting of campaign film, answering the public’s questions, and handling sudden or urgent issues raised by the media.

Policy campaign, 6R(Reduction, Reuse, Redesign, Recycling, Energy Recovery and Land Reclamation), Policy promotion