環保專案成果報告查詢系統

專案計畫編號	EPA-105-K102-02-035
經費年度	105
計畫經費	4,920 千元
專案開始日期	2016/02/22
專案結束日期	2016/12/31
專案主持人	柯上茗
主辦單位	管考處
承辦人	林雯妤
執行單位	環資國際有限公司
專案分類	科技計畫
中文關鍵字	環保標章、機關綠色採購、綠色採購、綠色生活
英文關鍵字	Green Mark、Government Green Procurement、Green Procurement、Green Living
協同主持人
共同主持人
計畫聯絡人	溫永利
計畫聯絡電話	02-66309988#147
計畫聯絡信箱	ong@eri.com.tw

中文摘要	本計畫於105年2月22日開始執行，工作目標為綠色生活資訊網相關系統與功能的開發與維護；推廣行銷面著重於網絡經營及推廣，綠色消費宣傳影片製作、粉絲團經營、行動裝置系統推廣等。針對網站維護管理及更新，環保標章申請系統不僅強化原系統功能，更導入產品後市場管理系統，完整記錄環保產品生命週期。對於機關綠色採購評核系統的維運重點則放在友善度提升與管理功能進化，協助管理者更容易掌握下屬的申報狀況，以組織化方式管理。今年度也透過教育訓練的辦理收集使用者的回饋，從而調整系統功能，提升各項功能的使用效率。針對網站內容更新與系統推廣，今年度共完成35篇中翻英訊息、35篇英翻中訊息，發布14則影音訊息；辦理機關綠色採購系統說明會共30場次、環保標章申請系統操作說明會4場次，寄發12期電子報與12期電子型錄。為提高網絡推廣與行銷，本年度完成拍攝綠色消費宣傳影片續集－「什麼？出門旅行也可以很環保！ (蔡阿嘎X環保標章)」，宣傳綠色旅遊與消費議題，整體瀏覽次數（Youtube影音平台）突破23萬次，於綠色生活粉絲團辦理影片行銷活動，也獲得民眾熱烈迴響，觸及6萬餘位民眾，觀賞次數超過2萬4千多次。「綠色生活小舖」APP已完成改版，累計下載量近3千次。此外，「綠色生活」官方臉書粉絲團以多元行銷方式進行推廣，粉絲人數首破萬名，相較去年度成長了35%。整體而言，本年度透過網站內容開發與維運，結合網絡媒體進行行銷綠色消費，取得良好的效應，成功提升民眾對於環保標章和綠色消費的認知。
中文關鍵字	環保標章、機關綠色採購、綠色採購、綠色生活

中文摘要

本計畫於105年2月22日開始執行，工作目標為綠色生活資訊網相關系統與功能的開發與維護；推廣行銷面著重於網絡經營及推廣，綠色消費宣傳影片製作、粉絲團經營、行動裝置系統推廣等。針對網站維護管理及更新，環保標章申請系統不僅強化原系統功能，更導入產品後市場管理系統，完整記錄環保產品生命週期。對於機關綠色採購評核系統的維運重點則放在友善度提升與管理功能進化，協助管理者更容易掌握下屬的申報狀況，以組織化方式管理。今年度也透過教育訓練的辦理收集使用者的回饋，從而調整系統功能，提升各項功能的使用效率。針對網站內容更新與系統推廣，今年度共完成35篇中翻英訊息、35篇英翻中訊息，發布14則影音訊息；辦理機關綠色採購系統說明會共30場次、環保標章申請系統操作說明會4場次，寄發12期電子報與12期電子型錄。為提高網絡推廣與行銷，本年度完成拍攝綠色消費宣傳影片續集－「什麼？出門旅行也可以很環保！ (蔡阿嘎X環保標章)」，宣傳綠色旅遊與消費議題，整體瀏覽次數（Youtube影音平台）突破23萬次，於綠色生活粉絲團辦理影片行銷活動，也獲得民眾熱烈迴響，觸及6萬餘位民眾，觀賞次數超過2萬4千多次。「綠色生活小舖」APP已完成改版，累計下載量近3千次。此外，「綠色生活」官方臉書粉絲團以多元行銷方式進行推廣，粉絲人數首破萬名，相較去年度成長了35%。整體而言，本年度透過網站內容開發與維運，結合網絡媒體進行行銷綠色消費，取得良好的效應，成功提升民眾對於環保標章和綠色消費的認知。

中文關鍵字

環保標章、機關綠色採購、綠色採購、綠色生活

類型	檔名	檔案大小	說明	最新版公開日期
期末報告	105年度綠色生活行銷網絡經營及推廣專案工作計畫期末報告（定稿本）.pdf	8MB		2017/2/1 上午 12:00:00

摘要	This project began on 2nd February 2016, focusing on the maintenance, management, and updating of the GreenLiving Information Platform related web-systems. In order to further promote green procurement, this project utilizes Facebook’s fan page, mobile application and audiovisual as the major promoting tools. In terms of web-systems maintenance and update, the Green Mark E-Application System has added the Post-Market Maintenance for Green Mark, enabling better management on Green Mark certified products with complete life-cycle record of products. For the Government Green Procurement Online Reporting System, the usability of the user interface keeps on improving as well as the administrative functions, in order to reduce workload of the admin of every department and implement hierarchical management ultimately. Through the workshop or training, feedback from the users were collected and reviewed. These results were used to improve functions in order to provide better service. For promotion and publicity, 35 news items in Mandarin Chinese, 35 news items in English were translated and published. 34 training sessions were held, including 4 workshops for Green Mark application and 30 workshops for Green Procurement. To diversify the web contents, 14 web-videos, 12 e-papers, and 12 e-catalogues were sent so far. For promotion purpose, another short clip themed on promoting Green Mark and Green Tourism was published, in-cooperated with web celebrity, Cai-A-Ga again. The clip went viral and created 23,000 views on Youtube. Promotional event that based on this short clip also created more than 24,000 views and reached more than 60,000 fans on Facebook. Also, the Green Store mobile application was updated too. It was downloaded 3,000 accumulatively. As a result of successful marketing approach, the GreenLiving’s fan-page gained tremendous growth this year and reach more than 10,000 fans, increased by 35% compare to last year. Overall, the maintenance and promotion efforts received good result, and increased the public awareness on Green Mark and green procurement.
英文關鍵字	Green Mark、Government Green Procurement、Green Procurement、Green Living

摘要

This project began on 2nd February 2016, focusing on the maintenance, management, and updating of the GreenLiving Information Platform related web-systems. In order to further promote green procurement, this project utilizes Facebook’s fan page, mobile application and audiovisual as the major promoting tools. In terms of web-systems maintenance and update, the Green Mark E-Application System has added the Post-Market Maintenance for Green Mark, enabling better management on Green Mark certified products with complete life-cycle record of products. For the Government Green Procurement Online Reporting System, the usability of the user interface keeps on improving as well as the administrative functions, in order to reduce workload of the admin of every department and implement hierarchical management ultimately. Through the workshop or training, feedback from the users were collected and reviewed. These results were used to improve functions in order to provide better service. For promotion and publicity, 35 news items in Mandarin Chinese, 35 news items in English were translated and published. 34 training sessions were held, including 4 workshops for Green Mark application and 30 workshops for Green Procurement. To diversify the web contents, 14 web-videos, 12 e-papers, and 12 e-catalogues were sent so far. For promotion purpose, another short clip themed on promoting Green Mark and Green Tourism was published, in-cooperated with web celebrity, Cai-A-Ga again. The clip went viral and created 23,000 views on Youtube. Promotional event that based on this short clip also created more than 24,000 views and reached more than 60,000 fans on Facebook. Also, the Green Store mobile application was updated too. It was downloaded 3,000 accumulatively. As a result of successful marketing approach, the GreenLiving’s fan-page gained tremendous growth this year and reach more than 10,000 fans, increased by 35% compare to last year. Overall, the maintenance and promotion efforts received good result, and increased the public awareness on Green Mark and green procurement.

英文關鍵字

Green Mark、Government Green Procurement、Green Procurement、Green Living