環保專案成果報告查詢系統

專案計畫編號	EAP-107-H103-02-A191
經費年度	107
計畫經費	7,800 千元
預算科目	廢棄物管理-資源循環再利用
專案開始日期	2018/05/30
專案結束日期	2018/12/31
專案主持人	王崇豪
主辦單位	廢管處
承辦人	何春玲
執行單位	民視文化事業股份有限公司
專案分類	廢棄物管理
中文關鍵字	廢棄物、循環經濟、宣傳行銷、永續物料、塑膠循環經濟、循環營建
英文關鍵字	waste management, circular economy, marketing promotion, sustainable materials management, plastic circular economy, circular construction
協同主持人	陳偉峻
共同主持人
計畫聯絡人	郭旻
計畫聯絡電話	02-85118888#8485
計畫聯絡信箱	min.kuo@ftv.com.tw

中文摘要	本計畫首先針對「資源循環，永續臺灣」主軸目標、限塑政策及循環經濟議題推廣，執行記者會、減塑商品專區、再生粒料茶會論壇、減塑減碳減空污-環保生活圈等系列宣導活動，同步於電視及網路媒體曝光，引起迴響。而針對署內重點宣導理念「循環經濟」，本計畫配合環保署日本「循環經濟-廢棄物資源化」參訪，電子媒體由民視、平面媒體由今周刊新聞團隊共同隨團採訪，並完成製播4則「循環經濟˙臺灣亮點」系列專題、異言堂節目單元配合及平面專題刊登。廣告部分，電視及網路廣告配合「循環經濟」、「限塑政策」推廣進行託播；平面廣告配合11月份2018【第五屆永續物料管理國際研討會】刊登成果專題報導，透過國內外官員專家多面向探討，提升塑膠議題社會關切度及塑膠循環經濟支持度。另外，針對30秒及90秒循環經濟形象廣告，翻譯由民視英語新聞、視創中心等專業團隊翻譯後製並廣傳於yutube平台。海洋塑膠及各樣回收再製循環經濟紀念品全數點交，並運用於日本循環經濟參訪、【WCEF2018(2018世界循環經濟論壇)】、【11th WPRPW, OECD(經濟合作暨發展組織資源生產力與廢棄物工作小組)】、【臺歐盟循環經濟國際研討會】、【2018第五屆永續物料管理國際研討會】、臺灣與各國雙邊諮商會議及外賓拜會與本署交流等場合。本計畫同時配合署內緊急事件及議題，透過民視自有媒體，提供新聞稿撰寫、新聞出機配合及輿情監測，同時由專任人員駐點協助專案工作事項，提升計畫執行品質及效率。本計畫運用實體活動、議題行銷包裝、廣告託播以及文宣製作等多元方式整合宣導策略，累積民眾的環保意識。同時完成量化效益分析，提出相關結論與建議，作為未來宣導改進之參考。
中文關鍵字	廢棄物、循環經濟、宣傳行銷、永續物料、塑膠循環經濟、循環營建

中文摘要

本計畫首先針對「資源循環，永續臺灣」主軸目標、限塑政策及循環經濟議題推廣，執行記者會、減塑商品專區、再生粒料茶會論壇、減塑減碳減空污-環保生活圈等系列宣導活動，同步於電視及網路媒體曝光，引起迴響。而針對署內重點宣導理念「循環經濟」，本計畫配合環保署日本「循環經濟-廢棄物資源化」參訪，電子媒體由民視、平面媒體由今周刊新聞團隊共同隨團採訪，並完成製播4則「循環經濟˙臺灣亮點」系列專題、異言堂節目單元配合及平面專題刊登。廣告部分，電視及網路廣告配合「循環經濟」、「限塑政策」推廣進行託播；平面廣告配合11月份2018【第五屆永續物料管理國際研討會】刊登成果專題報導，透過國內外官員專家多面向探討，提升塑膠議題社會關切度及塑膠循環經濟支持度。另外，針對30秒及90秒循環經濟形象廣告，翻譯由民視英語新聞、視創中心等專業團隊翻譯後製並廣傳於yutube平台。海洋塑膠及各樣回收再製循環經濟紀念品全數點交，並運用於日本循環經濟參訪、【WCEF2018(2018世界循環經濟論壇)】、【11th WPRPW, OECD(經濟合作暨發展組織資源生產力與廢棄物工作小組)】、【臺歐盟循環經濟國際研討會】、【2018第五屆永續物料管理國際研討會】、臺灣與各國雙邊諮商會議及外賓拜會與本署交流等場合。本計畫同時配合署內緊急事件及議題，透過民視自有媒體，提供新聞稿撰寫、新聞出機配合及輿情監測，同時由專任人員駐點協助專案工作事項，提升計畫執行品質及效率。本計畫運用實體活動、議題行銷包裝、廣告託播以及文宣製作等多元方式整合宣導策略，累積民眾的環保意識。同時完成量化效益分析，提出相關結論與建議，作為未來宣導改進之參考。

中文關鍵字

廢棄物、循環經濟、宣傳行銷、永續物料、塑膠循環經濟、循環營建

類型	檔名	檔案大小	說明	最新版公開日期
期末報告	推動循環經濟國內外宣傳專案工作計畫正式報告.pdf	38MB	推動循環經濟國內外宣傳專案工作計畫正式報告	2019/2/1 上午 12:00:00

摘要	To achieve the goal of "Resource Circulation towards a Sustainable Taiwan", this project has promoted the restriction of plastic using policy and the circular economy issues of second raw materials application, green production ＆ consumption and construction ＆ demolition waste circulation. We initiate and organize lots of consultations, press meeting, activities, campaign and the green consumption of plastic reduction, carbon reduction and air pollution reduction, which were all strongly and continuously released on TV, press and the social media. Regarding to the ‘circular economy’ concept which EPA valued, we assigned senior journalist team to attend our international visit in Japan and released the series of news reports “Circular Economy, highlight of Taiwan” on TV. Moreover, commercials about circular economy and plastic restriction policy were released on TV, press and the social media, especially the paper ads were published with the 5th Sustainable Materials Management International Conference 2018 on 21th Nov. Through the multi-dimensional discussion of domestic and international experts, we could improve the concern of plastic management strategies and the support of plastic circular economy. In addition, the English translation of 30s and 90s Circular Economy CF were completed by the expert team of Formosa Television and spread on the Youtube channel. The souvenirs which remade by ocean plastic and variety of recycled materials were all checked and used in circular economy visit of Japan, WCEF2018, 11th WPRPW, OECD, European Innovation Week 2018, the 5th Sustainable Materials Management International Conference 2018 and the bilateral consultation meetings between Taiwan and other countries. Moreover, to deal with emergency cases, we also provide services in press release, hosting visiting of foreign countries and media monitoring. And our stationed staff also assists the plan with high quality and efficiency. In this domestic and international marketing promotion of circular economy project, we make good use of media advertisements, marketing strategies, influential people, and activities to promote the circular economy awareness in public. In the last part of conclusion and suggestion, we also analyze the efficiency and effectiveness of the project. Hopefully to provide much feasible and innovative strategies for marketing promotion of circular economy to the next year.
英文關鍵字	waste management, circular economy, marketing promotion, sustainable materials management, plastic circular economy, circular construction

摘要

To achieve the goal of "Resource Circulation towards a Sustainable Taiwan", this project has promoted the restriction of plastic using policy and the circular economy issues of second raw materials application, green production ＆ consumption and construction ＆ demolition waste circulation. We initiate and organize lots of consultations, press meeting, activities, campaign and the green consumption of plastic reduction, carbon reduction and air pollution reduction, which were all strongly and continuously released on TV, press and the social media. Regarding to the ‘circular economy’ concept which EPA valued, we assigned senior journalist team to attend our international visit in Japan and released the series of news reports “Circular Economy, highlight of Taiwan” on TV. Moreover, commercials about circular economy and plastic restriction policy were released on TV, press and the social media, especially the paper ads were published with the 5th Sustainable Materials Management International Conference 2018 on 21th Nov. Through the multi-dimensional discussion of domestic and international experts, we could improve the concern of plastic management strategies and the support of plastic circular economy. In addition, the English translation of 30s and 90s Circular Economy CF were completed by the expert team of Formosa Television and spread on the Youtube channel. The souvenirs which remade by ocean plastic and variety of recycled materials were all checked and used in circular economy visit of Japan, WCEF2018, 11th WPRPW, OECD, European Innovation Week 2018, the 5th Sustainable Materials Management International Conference 2018 and the bilateral consultation meetings between Taiwan and other countries. Moreover, to deal with emergency cases, we also provide services in press release, hosting visiting of foreign countries and media monitoring. And our stationed staff also assists the plan with high quality and efficiency. In this domestic and international marketing promotion of circular economy project, we make good use of media advertisements, marketing strategies, influential people, and activities to promote the circular economy awareness in public. In the last part of conclusion and suggestion, we also analyze the efficiency and effectiveness of the project. Hopefully to provide much feasible and innovative strategies for marketing promotion of circular economy to the next year.

英文關鍵字

waste management, circular economy, marketing promotion, sustainable materials management, plastic circular economy, circular construction