環保專案成果報告查詢系統

專案計畫編號	EPA034108023
經費年度	108
計畫經費	5,190 千元
預算科目	土壤及地下水污染整治策略規劃
專案開始日期	2019/04/08
專案結束日期	2019/11/30
專案主持人	林信安
主辦單位	土污基管會
承辦人	張若儀
執行單位	則越廣告行銷有限公司
專案分類	土壤及地下水
中文關鍵字	土地品質、土壤、地下水、污染、宣導
英文關鍵字	Land quality, soil, groundwater, pollution, promotion
協同主持人
共同主持人
計畫聯絡人	王慈蕙
計畫聯絡電話	02-29508585#15
計畫聯絡信箱	lillian@tymc.com.tw

中文摘要	近年來，民眾對於環保意識已逐漸抬頭，但還是有許多人因無法切身體會土壤與地下水污染所造成的傷害，如廢水排放、土壤污染……等土地污染等問題，而疏忽了這項看不見的污染，導致健康受損、家園受害，不但影響自己，甚至會將受污染的生活環境遺留給後代子孫。　　為了讓國人更重視土壤與地下水的保護，建立國人「健康源自優質的土壤與地下水」之觀念，提醒國人對環境應有之責任與態度，本計畫委託則越廣告行銷有限公司（以下簡稱：則越廣告）於108年度承辦「土壤及地下水污染整治業務宣導計畫」。　　本計畫今年度規劃一系列符合行政院環境保護署（以下簡稱：環保署）需求效益之工作項目，截至期末報告日前，於「經營土淨水清粉絲團」工作項目中，已提供貼文規劃，持續經營中，截至11月30日已累計17,409個讚；「土水詩與景文學攝影創作大賽」工作項目中，自108年7月12日開放徵件，截至9月16日徵件結束，累計共徵件作品650件作品，評選出36名得獎者，超越預期徵件數（200件）約300%，並於108年10月22日於臺北國際會議中心舉辦頒獎典禮，活動期間共發佈11則貼文，並舉辦1場線上互動活動，創造觸及人數 23,388人；「辦理全國7場次全國幼兒園及國小環境教育宣傳活動」工作項目，已於 5、6 月完成7場次《小水滴歷險記》全國巡迴舞台劇，線上報名 2,999 人、現場總參與人次達 1,951人，「土淨水清粉絲專頁」讚數淨成長 185 個讚，活動貼文共計10則，觸及人數 11,949人，活動現場民眾臉書打卡共計 121 則公開貼文、213 張照片；「製作2支土水環境保護宣導影片」工作項目，製作網紅版、專題版各1支，已於12月13日前完成拍攝剪輯製作，透過不同風格的影片內容，更廣泛觸及目標對象。　　「規劃土壤及地下水污染整治網業務成果專區平台」工作項目，已提供專區整併規劃書，供環保署參閱運用；「規劃土污法立法20週年特展」工作項目，已提出含場地、預算之詳細規劃書；「蒐集環保署及地方環保局近3年製作之環保業務相關宣傳素材」工作項目，已蒐集地方環保署近三年相關宣傳素材，經盤點彙整後，已製作素材總表，供環保署後續有效運用；「配合環保署辦理各項研討會及重大活動」工作項目中，已協助設計製作「土水整治宣導海報」，並於7月完成全數寄送；「聘請土壤與地下水專業領域顧問」工作項目，已完成《小水滴歷險記》全國巡迴舞台劇成果影片之審核建議，以及「土水詩與景文學攝影創作大賽」活動規劃與設計之審閱；活動相關宣導品，也已全數製作完成，並運用於各宣導活動中發放。綜合以上執行項目，本年度之宣傳議題已達成預期效益與目標。
中文關鍵字	土地品質、土壤、地下水、污染、宣導

中文摘要

近年來，民眾對於環保意識已逐漸抬頭，但還是有許多人因無法切身體會土壤與地下水污染所造成的傷害，如廢水排放、土壤污染……等土地污染等問題，而疏忽了這項看不見的污染，導致健康受損、家園受害，不但影響自己，甚至會將受污染的生活環境遺留給後代子孫。　　為了讓國人更重視土壤與地下水的保護，建立國人「健康源自優質的土壤與地下水」之觀念，提醒國人對環境應有之責任與態度，本計畫委託則越廣告行銷有限公司（以下簡稱：則越廣告）於108年度承辦「土壤及地下水污染整治業務宣導計畫」。　　本計畫今年度規劃一系列符合行政院環境保護署（以下簡稱：環保署）需求效益之工作項目，截至期末報告日前，於「經營土淨水清粉絲團」工作項目中，已提供貼文規劃，持續經營中，截至11月30日已累計17,409個讚；「土水詩與景文學攝影創作大賽」工作項目中，自108年7月12日開放徵件，截至9月16日徵件結束，累計共徵件作品650件作品，評選出36名得獎者，超越預期徵件數（200件）約300%，並於108年10月22日於臺北國際會議中心舉辦頒獎典禮，活動期間共發佈11則貼文，並舉辦1場線上互動活動，創造觸及人數 23,388人；「辦理全國7場次全國幼兒園及國小環境教育宣傳活動」工作項目，已於 5、6 月完成7場次《小水滴歷險記》全國巡迴舞台劇，線上報名 2,999 人、現場總參與人次達 1,951人，「土淨水清粉絲專頁」讚數淨成長 185 個讚，活動貼文共計10則，觸及人數 11,949人，活動現場民眾臉書打卡共計 121 則公開貼文、213 張照片；「製作2支土水環境保護宣導影片」工作項目，製作網紅版、專題版各1支，已於12月13日前完成拍攝剪輯製作，透過不同風格的影片內容，更廣泛觸及目標對象。　　「規劃土壤及地下水污染整治網業務成果專區平台」工作項目，已提供專區整併規劃書，供環保署參閱運用；「規劃土污法立法20週年特展」工作項目，已提出含場地、預算之詳細規劃書；「蒐集環保署及地方環保局近3年製作之環保業務相關宣傳素材」工作項目，已蒐集地方環保署近三年相關宣傳素材，經盤點彙整後，已製作素材總表，供環保署後續有效運用；「配合環保署辦理各項研討會及重大活動」工作項目中，已協助設計製作「土水整治宣導海報」，並於7月完成全數寄送；「聘請土壤與地下水專業領域顧問」工作項目，已完成《小水滴歷險記》全國巡迴舞台劇成果影片之審核建議，以及「土水詩與景文學攝影創作大賽」活動規劃與設計之審閱；活動相關宣導品，也已全數製作完成，並運用於各宣導活動中發放。綜合以上執行項目，本年度之宣傳議題已達成預期效益與目標。

中文關鍵字

土地品質、土壤、地下水、污染、宣導

類型	檔名	檔案大小	說明	最新版公開日期
期末報告	108年土壤及地下水污染整治業務宣導計畫_期末報告正式版_0227定稿.pdf	17MB		2020/6/30 上午 12:00:00

摘要	People have been getting increasingly aware of environmental protection over the years. Yet, there are far too many people who still cannot feel the damage caused by the contamination of soil and groundwater due to pollution, such as the discharge of wastewater, and soil pollution and others. They failed to notice this type of invisible pollution, to the effect that human health was jeopardized and the homeland was damaged. The influence is phenomenal, not just to our generation. Pollution of this kind will certainly cause damage to the environment we live in for many generations. The concept of “Good quality of soil and groundwater is the origin of good health” has been developed among people to alert them of the importance for the protection of soil and groundwater. This notion reminds people that the protection of the environment is the responsibility of all. For this cause, we have commissioned the Tse Yueh Advertising and Marketing Co., Ltd. (hereinafter referred to as “Tse Yueh Advertising”) for launching of the “The Promotion Project for Soil and Groundwater Pollution Remediation Affairs” in 2018. This year, we have planned a series of work items in this project satisfying the requirements of Environmental Protection Administration, Executive Yuan (abbreviated as Environmental Protection Administration below). The work items stated below were accomplished before the term-end reporting day on November 28, 2019. For the work item “Managing the Facebook Page of Clean Soil and Pristine Water”, we have provided plans of posts and continued to manage the Facebook Page. Up till the deadline of November 30th, there were 17,409 likes. For “Photo Contest on the Poem and Scenery of Soil and Groundwater”, the work request started from July 12, 2019 and have ended on September 16, 2019. There were a total of 650 works submitted, which was 300% of the number of expected submission, of which 36 were selected for awards. The award ceremony was held on October 22, 2019 at the Taipei International Convention Center. We have also held 1 online interaction activity, having created 23,388 views. For “Holding 7 national promotion activities on environment education for kindergartens and elementary schools”, we have held 7 shows of national tour stage play, “Adventure of a Water Drop”, in May and June with online registration of 2,999 people and total number of participants up to 1,951 people. The number of likes for “Facebook Page for Clean Soil and Pristine Water” has grown by 185 along with a total of 10 activity posts and 11,949 views. There were in total 121 public posts and 213 photos from Facebook check-in by general public at the activity site. For “Production of two promotion videos for soil and groundwater protection”, we have made two videos, one as internet celebrity version and the other as special theme version. Filming for the two videos have been completed by December 13, 2019. We expect that we can reach more target viewers through different video styles. For “Planning Exclusive Websites and Platforms for the Performances of Soil and Groundwater Pollution Remediation”, we have provided proposals on the Merger of Exclusive Websites for Environmental Protection Administration. For “Planning the Special Exhibition for the 20th Anniversary of the Legislation of Soil and Groundwater Pollution Remediation Act”, we have proposed detailed proposals including venues and budgets. For “Collecting promotion materials related to environmental protection operations made by the Environmental Protection Administration and the local Environmental Protection Bureaus in the past three years”, we have collected relevant promotion materials in the past three years from the local Environmental Protection Bureaus. After organizing, we have made a list of all the promotion materials that the Environmental Protection Administration can utilize effectively in the future. For “Coordinating with the Environmental Protection Administration for holding conferences and important activities”, we have assisted in the design and production of “Promotion poster for soil and groundwater remediation”. All of them have been sent in July, 2019. For “Hiring professional consultants in soil and groundwater”, we have completed the review on the performance video of the national tour stage play, “Adventure of a Water Drop” and the review on the activity plan and design for “Photo Contest on the Poem and Scenery of Soil and Water”. All relevant promotion materials for the activities have been made and distributed during all kinds of promotion activities. Concluding the executed items stated above, we have achieved the expected results and goals for the promotion topics of the year.
英文關鍵字	Land quality, soil, groundwater, pollution, promotion

摘要

People have been getting increasingly aware of environmental protection over the years. Yet, there are far too many people who still cannot feel the damage caused by the contamination of soil and groundwater due to pollution, such as the discharge of wastewater, and soil pollution and others. They failed to notice this type of invisible pollution, to the effect that human health was jeopardized and the homeland was damaged. The influence is phenomenal, not just to our generation. Pollution of this kind will certainly cause damage to the environment we live in for many generations. The concept of “Good quality of soil and groundwater is the origin of good health” has been developed among people to alert them of the importance for the protection of soil and groundwater. This notion reminds people that the protection of the environment is the responsibility of all. For this cause, we have commissioned the Tse Yueh Advertising and Marketing Co., Ltd. (hereinafter referred to as “Tse Yueh Advertising”) for launching of the “The Promotion Project for Soil and Groundwater Pollution Remediation Affairs” in 2018. This year, we have planned a series of work items in this project satisfying the requirements of Environmental Protection Administration, Executive Yuan (abbreviated as Environmental Protection Administration below). The work items stated below were accomplished before the term-end reporting day on November 28, 2019. For the work item “Managing the Facebook Page of Clean Soil and Pristine Water”, we have provided plans of posts and continued to manage the Facebook Page. Up till the deadline of November 30th, there were 17,409 likes. For “Photo Contest on the Poem and Scenery of Soil and Groundwater”, the work request started from July 12, 2019 and have ended on September 16, 2019. There were a total of 650 works submitted, which was 300% of the number of expected submission, of which 36 were selected for awards. The award ceremony was held on October 22, 2019 at the Taipei International Convention Center. We have also held 1 online interaction activity, having created 23,388 views. For “Holding 7 national promotion activities on environment education for kindergartens and elementary schools”, we have held 7 shows of national tour stage play, “Adventure of a Water Drop”, in May and June with online registration of 2,999 people and total number of participants up to 1,951 people. The number of likes for “Facebook Page for Clean Soil and Pristine Water” has grown by 185 along with a total of 10 activity posts and 11,949 views. There were in total 121 public posts and 213 photos from Facebook check-in by general public at the activity site. For “Production of two promotion videos for soil and groundwater protection”, we have made two videos, one as internet celebrity version and the other as special theme version. Filming for the two videos have been completed by December 13, 2019. We expect that we can reach more target viewers through different video styles. For “Planning Exclusive Websites and Platforms for the Performances of Soil and Groundwater Pollution Remediation”, we have provided proposals on the Merger of Exclusive Websites for Environmental Protection Administration. For “Planning the Special Exhibition for the 20th Anniversary of the Legislation of Soil and Groundwater Pollution Remediation Act”, we have proposed detailed proposals including venues and budgets. For “Collecting promotion materials related to environmental protection operations made by the Environmental Protection Administration and the local Environmental Protection Bureaus in the past three years”, we have collected relevant promotion materials in the past three years from the local Environmental Protection Bureaus. After organizing, we have made a list of all the promotion materials that the Environmental Protection Administration can utilize effectively in the future. For “Coordinating with the Environmental Protection Administration for holding conferences and important activities”, we have assisted in the design and production of “Promotion poster for soil and groundwater remediation”. All of them have been sent in July, 2019. For “Hiring professional consultants in soil and groundwater”, we have completed the review on the performance video of the national tour stage play, “Adventure of a Water Drop” and the review on the activity plan and design for “Photo Contest on the Poem and Scenery of Soil and Water”. All relevant promotion materials for the activities have been made and distributed during all kinds of promotion activities. Concluding the executed items stated above, we have achieved the expected results and goals for the promotion topics of the year.

英文關鍵字

Land quality, soil, groundwater, pollution, promotion