環保專案成果報告查詢系統

專案計畫編號	108A309
經費年度	108
計畫經費	11,160 千元
預算科目	廢棄物管理-資源循環再利用
專案開始日期	2019/06/11
專案結束日期	2019/12/31
專案主持人	王崇豪
主辦單位	廢管處
承辦人	何春玲
執行單位	民視文化事業股份有限公司
專案分類	廢棄物管理
中文關鍵字	廢棄物、循環經濟、宣傳
英文關鍵字	Waste, circular economy, marketing
協同主持人	陳偉峻
共同主持人
計畫聯絡人	郭旻
計畫聯絡電話	02-85118888#8485
計畫聯絡信箱	min.kuo@ftv.com.tw

中文摘要	本計畫以「循環進行式#ifollow」為計畫主軸，辦理系列活動，透過產、官、學合作，並結合代言人、達人合力推動。系列公關活動以6月份「不塑新時尚#ifollow」記者會揭開序幕，並與知名百貨業者合作，宣示由中央帶領地方、企業，展示不塑推動成果及一次用塑膠吸管內用限塑新制上路，記者會也同步結合直播，創造話題新高峰；8月份「不塑大挑戰#ifollow」KOL網路串聯活動正式起跑，邀請全台民眾共同響應；接續在9月份，與「2019台灣創新技術博覽會」合作，聚焦物質流循環再利用主題，展現循環經濟推動成果，並於舞臺區邀請代言人及署內長官進行直播活動，創造吸睛亮點，同時各活動同步強化網路媒體操作，延續聲量，引起迴響，提升政策宣導效益；另外10月份配合「2019循環經濟高峰會」進行全程活動直播，串聯線上與線下觀眾，擴大議題熱度；11月及12月則規劃4場政策溝通直播，拉近與民眾的距離，同時配合臺歐盟海外交流活動及國內主要推動之循環經濟領域製播「循環進行式」專題節目，強化議題的深度與廣度。另規劃製作淺顯易懂、深入淺出之各主題循環經濟圖卡廣為宣傳使用，並同步製作減塑及網購包裝減量之3D動畫影片精準鎖定目標群眾進行深度宣傳。而針對「循環經濟」議題宣導，本計畫更從「數位先決」全新模式來思考，以代言人、網紅、直播、網路文宣等社群、網路發動行銷策略，並輔以電子與平面廣告等傳統媒體進行廣度溝通，強化議題能見度，讓循環經濟宣導更接地氣。此外，本案另針對「循環經濟週」、「臺歐盟海外交流」活動，結合宣傳資源創造最大執行成效，並為國內外循環經濟交流增添風采與效益。
中文關鍵字	廢棄物、循環經濟、宣傳

中文摘要

本計畫以「循環進行式#ifollow」為計畫主軸，辦理系列活動，透過產、官、學合作，並結合代言人、達人合力推動。系列公關活動以6月份「不塑新時尚#ifollow」記者會揭開序幕，並與知名百貨業者合作，宣示由中央帶領地方、企業，展示不塑推動成果及一次用塑膠吸管內用限塑新制上路，記者會也同步結合直播，創造話題新高峰；8月份「不塑大挑戰#ifollow」KOL網路串聯活動正式起跑，邀請全台民眾共同響應；接續在9月份，與「2019台灣創新技術博覽會」合作，聚焦物質流循環再利用主題，展現循環經濟推動成果，並於舞臺區邀請代言人及署內長官進行直播活動，創造吸睛亮點，同時各活動同步強化網路媒體操作，延續聲量，引起迴響，提升政策宣導效益；另外10月份配合「2019循環經濟高峰會」進行全程活動直播，串聯線上與線下觀眾，擴大議題熱度；11月及12月則規劃4場政策溝通直播，拉近與民眾的距離，同時配合臺歐盟海外交流活動及國內主要推動之循環經濟領域製播「循環進行式」專題節目，強化議題的深度與廣度。另規劃製作淺顯易懂、深入淺出之各主題循環經濟圖卡廣為宣傳使用，並同步製作減塑及網購包裝減量之3D動畫影片精準鎖定目標群眾進行深度宣傳。而針對「循環經濟」議題宣導，本計畫更從「數位先決」全新模式來思考，以代言人、網紅、直播、網路文宣等社群、網路發動行銷策略，並輔以電子與平面廣告等傳統媒體進行廣度溝通，強化議題能見度，讓循環經濟宣導更接地氣。此外，本案另針對「循環經濟週」、「臺歐盟海外交流」活動，結合宣傳資源創造最大執行成效，並為國內外循環經濟交流增添風采與效益。

中文關鍵字

廢棄物、循環經濟、宣傳

類型	檔名	檔案大小	說明	最新版公開日期
期末報告	108循環經濟國內外政策行銷與宣傳專案計畫-正式報告.pdf	9MB	期末報告	2019/12/30 上午 12:00:00

摘要	The program was themed “Progressive Circulation #ifollow” containing series of events through industry-academia-government collaboration, coupled with the joint advocacy of spokespeople and professionals. The press conference “Plastic Free as New Fashion #ifollow” in June signified the kickoff of an array of public relation campaigns. Leading department stores have also been included to demonstrate that the central government took initiatives and worked with the local and enterprises. Furthermore, the program aimed to show the result of non-plastic promotion, and announce the enforcement of the new policy that limits the use of disposable plastic straws when consumers eat in. Then, August marked the official start of KOL social media marketing for “Plastic Free as Challenge #ifollow” that invited people across the country to join. Following the Internet activity came the cooperation with 2019 Taiwan Innotech Expo where focuses were laid on the circulation and reuse of material flow to present the result of pushing forward circular economy. Each campaign was carried out to strengthen the influence of online media, continue the voice, provoke responses, and increase the benefit of policy promotion. In addition, to cut into the chase of “circular economy”, Taiwan Formosa TV marketing group thought upon Digital-First, a brand new model, launching its marketing strategy on online media in cooperation with spokespeople, influencers, live stream, and propaganda. They also broadened the communication with an aid of traditional media, such as electric and print advertising, to heighten the profile of the issue, making the promotion of circular economy more down to earth. In addition, the program took advantage of Circular Economy Week and Taiwan-EU Overseas Exchange, and incorporated the promotional materials so as to maximize the performance of implementation, and add color and benefits to the exchange of opinions on circular economy at home and abroad.
英文關鍵字	Waste, circular economy, marketing

摘要

The program was themed “Progressive Circulation #ifollow” containing series of events through industry-academia-government collaboration, coupled with the joint advocacy of spokespeople and professionals. The press conference “Plastic Free as New Fashion #ifollow” in June signified the kickoff of an array of public relation campaigns. Leading department stores have also been included to demonstrate that the central government took initiatives and worked with the local and enterprises. Furthermore, the program aimed to show the result of non-plastic promotion, and announce the enforcement of the new policy that limits the use of disposable plastic straws when consumers eat in. Then, August marked the official start of KOL social media marketing for “Plastic Free as Challenge #ifollow” that invited people across the country to join. Following the Internet activity came the cooperation with 2019 Taiwan Innotech Expo where focuses were laid on the circulation and reuse of material flow to present the result of pushing forward circular economy. Each campaign was carried out to strengthen the influence of online media, continue the voice, provoke responses, and increase the benefit of policy promotion. In addition, to cut into the chase of “circular economy”, Taiwan Formosa TV marketing group thought upon Digital-First, a brand new model, launching its marketing strategy on online media in cooperation with spokespeople, influencers, live stream, and propaganda. They also broadened the communication with an aid of traditional media, such as electric and print advertising, to heighten the profile of the issue, making the promotion of circular economy more down to earth. In addition, the program took advantage of Circular Economy Week and Taiwan-EU Overseas Exchange, and incorporated the promotional materials so as to maximize the performance of implementation, and add color and benefits to the exchange of opinions on circular economy at home and abroad.

英文關鍵字

Waste, circular economy, marketing