環保專案成果報告查詢系統

專案計畫編號
經費年度	109
計畫經費	15,295 千元
預算科目	廢棄物管理-一般廢棄物管理及全分類零廢棄
專案開始日期	2020/04/16
專案結束日期	2020/12/15
專案主持人	王崇豪
主辦單位	廢管處
承辦人	何春玲
執行單位	民視文化事業股份有限公司
專案分類	廢棄物管理
中文關鍵字	循環經濟、源頭減量、廢棄物資源化、行銷與宣傳
英文關鍵字	circular economy, source reduction, waste into resources, promotion ＆ marketing.
協同主持人	陳偉峻
共同主持人
計畫聯絡人	郭旻
計畫聯絡電話	02-85118888#8485
計畫聯絡信箱	min.kuo@ftv.com.tw

中文摘要	本計畫以「綠色時尚循環潮流」為主軸，推廣｢綠色消費｣、｢循環經濟｣重點政策。首先，扣連主軸執行公關活動與議題操作。「綠色時尚」軸線，7月份發動「KOL X VOGUE 社群操作」，40萬觀看數創造線上討論度。8月份與基隆市府合作「環保夜市」線下活動，逾千人參與、137攤商響應；9月份「環保網購」記者會，提升網購平台合作意願，媒體露出超過30次。「循環潮流」軸線，9月份參與「2020臺灣創新技術博覽會」，打造循環經濟展，合計參與人數超過5萬3千人、創兩千萬媒合機會；10月份辦理「小琉球無塑島」活動，邀請產、官、學代表及在地NGO齊聚，擴大多方交流。11月份執行「固體再生燃料」記者會，邀集產業代表合體，展示成果、打造媒合機會。媒體宣傳部分，配合活動與政策，透過電視、網路、平面等媒體，提升議題聲量。此外，本計畫亦完成影片等文宣素材製作及紀念文宣品，於相關活動運用，並透過民視自有媒體資源、專任人員駐點，配合署內活動，提供媒體因應及行政支援，提升計畫品質。全案運用公關議題包裝、廣告及素材製作等多元行銷，號召全民加入綠色行動，並提出效益分析、結論與建議，作為未來宣導之參考。
中文關鍵字	循環經濟、源頭減量、廢棄物資源化、行銷與宣傳

中文摘要

本計畫以「綠色時尚循環潮流」為主軸，推廣｢綠色消費｣、｢循環經濟｣重點政策。首先，扣連主軸執行公關活動與議題操作。「綠色時尚」軸線，7月份發動「KOL X VOGUE 社群操作」，40萬觀看數創造線上討論度。8月份與基隆市府合作「環保夜市」線下活動，逾千人參與、137攤商響應；9月份「環保網購」記者會，提升網購平台合作意願，媒體露出超過30次。「循環潮流」軸線，9月份參與「2020臺灣創新技術博覽會」，打造循環經濟展，合計參與人數超過5萬3千人、創兩千萬媒合機會；10月份辦理「小琉球無塑島」活動，邀請產、官、學代表及在地NGO齊聚，擴大多方交流。11月份執行「固體再生燃料」記者會，邀集產業代表合體，展示成果、打造媒合機會。媒體宣傳部分，配合活動與政策，透過電視、網路、平面等媒體，提升議題聲量。此外，本計畫亦完成影片等文宣素材製作及紀念文宣品，於相關活動運用，並透過民視自有媒體資源、專任人員駐點，配合署內活動，提供媒體因應及行政支援，提升計畫品質。全案運用公關議題包裝、廣告及素材製作等多元行銷，號召全民加入綠色行動，並提出效益分析、結論與建議，作為未來宣導之參考。

中文關鍵字

循環經濟、源頭減量、廢棄物資源化、行銷與宣傳

類型	檔名	檔案大小	說明	最新版公開日期
期末報告	循環經濟源頭減量暨廢棄物資源化行銷與教育宣傳計畫-成果報告.pdf	15MB	成果報告	2021/2/1 上午 12:00:00

摘要	Based on “green fashion and circular trends” as the main theme, this plan promotes the key policies on “green consumption” and “circular economy.” First, public relations activities and issue operation were executed in association with the main theme. For the theme of “green fashion,” KOL X VOGUE social media operation was launched in July, creating online popularity with 400,000 views. In August, the offline activity “Eco-Friendly Night Market” in collaboration with the Keelung City Government attracted over a thousand participants and 137 vendors. The “Circular packaging of online shopping” press conference in September promoted the online shopping platforms’ willingness to cooperate, with over 30 times of media exposure. For the theme of “circular trends,” the circular economy exhibition was built by participating in the “2020 Taiwan Innotech Expo” in September. The total number of participants exceeded 53,000, creating 20 million matchmaking opportunities. The “Xiao Liuqiu Plastic-Free Island” event was held in October, to which government, industry, university representatives and local NGOs were invited to gather together for an expanded, multi-party exchange. In November, the “Solid Recovered Fuel” press conference was held, which invited industry representatives to come demonstrate their results and build matchmaking opportunities. In terms of media campaign, the social volume was promoted in coordination with activities and policies through TV, Internet, and print media. In addition, the production of propaganda materials such as videos and propaganda souvenirs was also completed in this project for use in relevant activities. FTV’s media resources and regular staff on site coordinated with the administration’s activities to provide the media with contingency and administrative support, thereby enhancing the plan quality. By using diversity marketing such as public relations issue packaging, advertising, and material production, this project called for everyone to take part in green activities. It also proposed the benefit analysis, conclusion, and suggestions as a reference for future promotion.
英文關鍵字	circular economy, source reduction, waste into resources, promotion ＆ marketing.

摘要

Based on “green fashion and circular trends” as the main theme, this plan promotes the key policies on “green consumption” and “circular economy.” First, public relations activities and issue operation were executed in association with the main theme. For the theme of “green fashion,” KOL X VOGUE social media operation was launched in July, creating online popularity with 400,000 views. In August, the offline activity “Eco-Friendly Night Market” in collaboration with the Keelung City Government attracted over a thousand participants and 137 vendors. The “Circular packaging of online shopping” press conference in September promoted the online shopping platforms’ willingness to cooperate, with over 30 times of media exposure. For the theme of “circular trends,” the circular economy exhibition was built by participating in the “2020 Taiwan Innotech Expo” in September. The total number of participants exceeded 53,000, creating 20 million matchmaking opportunities. The “Xiao Liuqiu Plastic-Free Island” event was held in October, to which government, industry, university representatives and local NGOs were invited to gather together for an expanded, multi-party exchange. In November, the “Solid Recovered Fuel” press conference was held, which invited industry representatives to come demonstrate their results and build matchmaking opportunities. In terms of media campaign, the social volume was promoted in coordination with activities and policies through TV, Internet, and print media. In addition, the production of propaganda materials such as videos and propaganda souvenirs was also completed in this project for use in relevant activities. FTV’s media resources and regular staff on site coordinated with the administration’s activities to provide the media with contingency and administrative support, thereby enhancing the plan quality. By using diversity marketing such as public relations issue packaging, advertising, and material production, this project called for everyone to take part in green activities. It also proposed the benefit analysis, conclusion, and suggestions as a reference for future promotion.

英文關鍵字

circular economy, source reduction, waste into resources, promotion ＆ marketing.