Air quality in Taiwan is improving year by year. In 2010, the average concentration of particulate matter 2.5 was 15μg/m3. The concentration was compled with a standard. Also, the concentration of pollutants in various indicators were showed a downward trend. However, due to the impact of the COVID-19, the internet has become a catalyst for popularization and accelerated the digital transformation of all units. Therefore, this project combines scientific data analysis to produce and broadcast 200 text and audio materials for cause analysis. All the digital metirials which include research and analysis of 5 climate and air quality forecast analysis reports, 4 sets of empty product related themes or promotional video production, 3 national radio program marketing plans, 6 new media communication cooperation, 6 empty product promotion-related celebrity columns, and use the relevant materials produced by this project for marketing and promotion. It raised the public awareness of air quality and has touched more than 3.17 million times of media reachs.

air quality, air quality forecasting, maintenance and promotion