The Environmental Protection Administration, Executive Yuan (EPA) has launched the “Green Point Program” to encourage consumers to purchase environmentally friendly and sustainable products, the so-called green products, and to inspire manufacturers to design and produce more green products. The public will earn green points when they buy green products, take public transportation, and participate in eco-friendly activities. They can redeem these green points to obtain discounts for buying green products, pay for entrance tickets to national parks, or stay in environmentally friendly hotels. For example, if a consumer purchases an item with NTD 100, he/she will earn 100 green points, which could be redeemed for NTD 1 for buying green products or services. In addition, when a consumer takes public transportation such as MRT, railway, high-speed rail, bus, or rents a public bicycle at NTD 100, he/she will earn 50 green points. The project has gained successful collaboration with government agencies and numerous companies and institutions. It contains four major facets: administrative processes and customer service, system integration ＆ operation, promotions and events, and the regulation provisioning. To expand the scope of the pilot run, EPA formed working groups, held seminars and forums with all parties involved, collaborated with the electronic invoice system of Ministry of Finance, and co-worked with retail channels, companies that provide environmentally friendly services, and suppliers that provide many environmentally friendly merchandise. EPA also encourages the public to gain green points by taking public transportations, purchasing green products and participating eco-friendly activities. A project office is in place to provide customer services for companies in the green supply chain and consumers as well.

Green Point, Green Product, Green Consumption