環保專案成果報告查詢系統

專案計畫編號
經費年度	111
計畫經費	11,770 千元
預算科目	廢棄物管理-一般廢棄物管理及全分類零廢棄
專案開始日期	2022/06/29
專案結束日期	2022/12/15
專案主持人	王崇豪
主辦單位	廢管處
承辦人	詹宛真
執行單位	民視文化事業股份有限公司
專案分類	資源循環、環境教育
中文關鍵字	資源循環、源頭減量、廢棄物資源化、行銷與宣傳
英文關鍵字	resource circulation, source reduction, waste into resources, promotion ＆ marketing.
協同主持人	陳偉峻；郭旻
共同主持人
計畫聯絡人	郭旻
計畫聯絡電話	02-58118888#8485
計畫聯絡信箱	min.kuo@ftv.com.tw

中文摘要	本計畫聚焦「循環永續邁向淨零」主軸，推廣｢永續消費｣、｢資源循環｣等重點政策，並針對全體民眾、機關企業兩大目標對象設定推廣策略，執行公關議題操作。針對一般民眾，打造O2O宣傳，包含循環杯推廣活動、循環經濟展「開幕記者會」及「KOL宣傳」。針對機關企業，本計畫統籌「2022台灣創新技術博覽會-循環再生區」，邀請藝人吳鳳直播宣傳並出席12月「循環採購」記者會。媒體宣傳則透過電視節目、專訪、廣告託播，提升議題討論熱度。此外，本計畫完成宣傳影片、文宣圖卡、紀念品製作，整合民視資源，並由專任人員協助專案工作事項，提升計畫品質及效率，全計畫運用整合宣導，累積民眾環保意識。
中文關鍵字	資源循環、源頭減量、廢棄物資源化、行銷與宣傳

中文摘要

本計畫聚焦「循環永續邁向淨零」主軸，推廣｢永續消費｣、｢資源循環｣等重點政策，並針對全體民眾、機關企業兩大目標對象設定推廣策略，執行公關議題操作。針對一般民眾，打造O2O宣傳，包含循環杯推廣活動、循環經濟展「開幕記者會」及「KOL宣傳」。針對機關企業，本計畫統籌「2022台灣創新技術博覽會-循環再生區」，邀請藝人吳鳳直播宣傳並出席12月「循環採購」記者會。媒體宣傳則透過電視節目、專訪、廣告託播，提升議題討論熱度。此外，本計畫完成宣傳影片、文宣圖卡、紀念品製作，整合民視資源，並由專任人員協助專案工作事項，提升計畫品質及效率，全計畫運用整合宣導，累積民眾環保意識。

中文關鍵字

資源循環、源頭減量、廢棄物資源化、行銷與宣傳

類型	檔名	檔案大小	說明	最新版公開日期
期末報告	111年資源循環環境教育與行銷計畫成果報告(定稿本).pdf	17MB		2023/2/1 上午 12:00:00

摘要	By focusing on the theme of “circular sustainability towards zero waste,” this project not only promotes key policies such as “sustainable consumption” and “resource recycling,” but also formulates promotional strategies and manages public relations issues for two main target audiences: the general public and agency enterprises. For the general public, the project launches O2O campaigns including circular cup promotional activities and Circular Economy Exhibition’s opening ceremonies and KOL promotions. As for agency enterprises, this project organizes the “2022 Taiwan Innotech Expo – Circular Recycling Area” by inviting actor Uğur Rıfat Karlova to host a live stream and attend the Circular Procurement press conference in December. These events are promoted through media such as TV shows, interviews, and commercials. Furthermore, the project also encompasses the creation of promotional videos, propaganda graphics, and souvenirs. By integrating the resources from FTV, this project is assisted by full-time personnel for greater quality and efficiency. Overall, the project promotes a general environmental awareness through integrated communication.
英文關鍵字	resource circulation, source reduction, waste into resources, promotion ＆ marketing.

摘要

By focusing on the theme of “circular sustainability towards zero waste,” this project not only promotes key policies such as “sustainable consumption” and “resource recycling,” but also formulates promotional strategies and manages public relations issues for two main target audiences: the general public and agency enterprises. For the general public, the project launches O2O campaigns including circular cup promotional activities and Circular Economy Exhibition’s opening ceremonies and KOL promotions. As for agency enterprises, this project organizes the “2022 Taiwan Innotech Expo – Circular Recycling Area” by inviting actor Uğur Rıfat Karlova to host a live stream and attend the Circular Procurement press conference in December. These events are promoted through media such as TV shows, interviews, and commercials. Furthermore, the project also encompasses the creation of promotional videos, propaganda graphics, and souvenirs. By integrating the resources from FTV, this project is assisted by full-time personnel for greater quality and efficiency. Overall, the project promotes a general environmental awareness through integrated communication.

英文關鍵字

resource circulation, source reduction, waste into resources, promotion ＆ marketing.