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2023Hualien County Electric Motorcycle Promotion and Installation Plan

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The various tasks of this project include assisting the agency in the planning and implementation of subsidy review operations, promotion activities, multimedia marketing, actual vehicle inspections, questionnaire surveys, and promotion strategies. Statistics will end on November 30, 2023 and the contract is concluded. The rate is 100% after weighting based on the work weight. The overall progress control achievement rate is 100%, with no lagging behind. The main execution results are as follows: (1) Subsidy review work We will continue to cooperate with the Hualien County Government in promoting "low carbon and friendly environment", continue to maintain Hualien's good air quality, reduce the damage to air quality caused by traditional high-polluting motorcycles, encourage people to use low-polluting means of transportation, and increase the willingness of residents in the county to purchase low-polluting means of transportation. Willing to assist the Environmental Protection Bureau in handling the application case acceptance, review and allocation of "Hualien County 112 Electric Motorcycle Huadong Fund Extra Subsidy", this year's subsidy quota is 1,000 vehicles, and as of November 30, there have been a total of 1,000 applications. times, funds have been allocated to subsidize 1,000 vehicles. In order to increase people's willingness to buy electric motorcycles, the county's battery exchange station construction operations and channel marketing strategies were analyzed. The results showed that battery life and energy replenishment are issues, and subsidizing people to buy electric motorcycles is not a long-term solution. The focus should be on building electric motorcycles. Convenient use environment. It also promotes the advantages of battery swapping. On the one hand, the battery can be charged in a well-controlled environment. On the other hand, it can extend the battery life and solve the waiting time for battery charging. It is the best solution for power supply at present. In addition, the main applicants this year are Gogoro and Guangyang, with the majority of them being heavy-duty. The majority of applicants are between 41 and 50 years old, and the least is over 60 years old. (2) Handling publicity activities In order to improve the effectiveness of promoting electric motorcycles, this plan cooperates with various agencies to set up promotional booths at various large-scale events in the county or conduct trial rides at agencies and units, and display low-pollution vehicles that meet the TES certification of the Industrial Bureau of the Ministry of Economic Affairs. , for people’s reference and test drive, to increase people’s willingness to purchase. As of November 30, a total of 5 publicity activities and 1 large-scale publicity activity have been held. In order to promote the county's Huadong Fund to increase subsidies for county residents to purchase electric motorcycles this year, 500 promotional leaflets and 1,400 promotional materials were produced for new and retired electric motorcycle subsidies. The brochures and promotional materials were used for promotional activities be used and distributed. (3) Actual vehicle inspection In order to confirm whether the county applied for electric motorcycle subsidies in 2011 and 112 and whether the applicant complied with the content of the "Hualien County New Electric Motorcycle Subsidy Program", no transfer or change of ownership is allowed within the time limit for applying for subsidy vehicles. This plan is based on 111 and 112 Annual subsidy application information was checked to see if there had been any changes in the applicant's and vehicle registration information. As of November 30, a total of 303 vehicles had been checked, and no violations were found. (4) Questionnaire survey In order to understand people’s experience after using electric motorcycles, this project has designed a questionnaire on usage conditions, usage experience, suggestions and other related questions for people who have purchased electric motorcycles over the years. During the actual vehicle inspection, the interviewees are asked to assist in filling out the questionnaire. As of As of November 30, a total of 324 questionnaires were collected for statistical analysis. (5) Media broadcast In order to promote the county's Huadong Fund to increase subsidies for county residents to purchase electric motorcycles this year, the plan entrusted the China Broadcasting Corporation to carry out radio voice broadcasts. The broadcasts will be carried out according to the scheduled days and times every month from March to November, and will be combined with cleaning vehicles. To strengthen the publicity effect, township and municipal offices were entrusted with broadcasting it when the cleaning vehicles were collecting garbage, hoping to enhance county residents’ understanding of the information related to the Huadong Fund’s subsidies for the purchase of electric scooters and increase people’s willingness to exchange for electric scooters. (6) Others Manpower and material support: all assist in processing according to the instructions of the bureau. Temporarily assigned matters: all are handled in accordance with the instructions of the bureau.
Keyword
Electric motorcycle promotion
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