環保專案成果報告查詢系統

專案計畫編號
經費年度	112
計畫經費	16,954 千元
預算科目	廢棄物管理-資源循環再利用
專案開始日期	2023/04/20
專案結束日期	2023/12/10
專案主持人	王崇豪
主辦單位	循環署綜合規劃組
承辦人	詹宛真
執行單位	民視文化事業股份有限公司
專案分類	資源循環
中文關鍵字	資源循環、源頭減量、行銷與宣傳、國際合作
英文關鍵字	Resource Circulation, Waste into Resources, Promotion ＆ Marketing, International Cooperation
協同主持人	郭旻；余昌勳；陳偉峻
共同主持人
計畫聯絡人	郭旻
計畫聯絡電話	02-85118888 #
計畫聯絡信箱	min.kuo@ftv.com.tw

中文摘要	本計畫聚焦｢資源循環署組改及循環法修法｣，針對兩大目標對象設定推廣策略，推動三波段宣傳、進行議題行銷。本計畫完成「2023資源循環國際研討會」、「資源循環署揭牌典禮」、「資源循環績優企業機關學校頒獎典禮」、多場次記者會及展覽活動，同時配合年度資源循環署亮點政策，運用電視、平面、報紙及新媒體行銷等多元媒體宣傳，提升資源循環相關議題討論度。同時本計畫亦透過民視及協力團隊資源，配合署內需求，提供新聞稿撰寫、出機配合、國際交流、行政作業等支援，並持續由專任人員駐點協助專案工作事項，提升計畫執行品質。配合組織改造及推廣需求，本計畫更經多次工作會議討論，進行契約變更作業，有效運用跨域整合宣導策略、強化國際交流、公私部門合作及民眾資源循環永續行動意識。
中文關鍵字	資源循環、源頭減量、行銷與宣傳、國際合作

中文摘要

本計畫聚焦｢資源循環署組改及循環法修法｣，針對兩大目標對象設定推廣策略，推動三波段宣傳、進行議題行銷。本計畫完成「2023資源循環國際研討會」、「資源循環署揭牌典禮」、「資源循環績優企業機關學校頒獎典禮」、多場次記者會及展覽活動，同時配合年度資源循環署亮點政策，運用電視、平面、報紙及新媒體行銷等多元媒體宣傳，提升資源循環相關議題討論度。同時本計畫亦透過民視及協力團隊資源，配合署內需求，提供新聞稿撰寫、出機配合、國際交流、行政作業等支援，並持續由專任人員駐點協助專案工作事項，提升計畫執行品質。配合組織改造及推廣需求，本計畫更經多次工作會議討論，進行契約變更作業，有效運用跨域整合宣導策略、強化國際交流、公私部門合作及民眾資源循環永續行動意識。

中文關鍵字

資源循環、源頭減量、行銷與宣傳、國際合作

類型	檔名	檔案大小	說明	最新版公開日期
期末報告	112循環署成果報告(final)V1.pdf	15MB		2024/1/16 上午 12:00:00

摘要	This program focused on "the elevation of the Department of Waste Management to the Resource Circulation Administration (RECA) and the amendment of the Resource Circulation Act", formulated promotion strategies for two major target sectors, implemented a three-phase campaign and conducted buzz-marketing activities. Under this program, we successfully organized the “2023 Resource Circulation International Conference”, “Plaque-Unveiling Ceremony for the Elevation to Resource Circulation Administration”, “Award Ceremony for Outstanding Enterprises and Schools for Resource Circulation”, multiple press conferences and exhibitions. In the meantime, we worked towards the RECA's annual key policies, leveraged multiple media and marketing channels including TV, prints, newspapers and new media to campaign for resource circulation and increase public interest in discussing topics related to resource circulation. Under this program, we used the resources of Formosa Television and its partners, who supported in the drafting of press releases, media exposure, international exchanges and administrative operations according to the RECA requirements. These partnered parties continued to assign designated personnel to support the program in the RECA office and improve the quality of the execution of the program. To work towards the restructuring of RECA and the promotional requirements, this program conducted multiple rounds of working meetings, revised contracts, effectively utilized integrated cross-domain campaign strategies and enhanced international exchanges, the collaboration between private and public sectors and the general public's awareness of resource circulation and sustainable actions.
英文關鍵字	Resource Circulation, Waste into Resources, Promotion ＆ Marketing, International Cooperation

摘要

This program focused on "the elevation of the Department of Waste Management to the Resource Circulation Administration (RECA) and the amendment of the Resource Circulation Act", formulated promotion strategies for two major target sectors, implemented a three-phase campaign and conducted buzz-marketing activities. Under this program, we successfully organized the “2023 Resource Circulation International Conference”, “Plaque-Unveiling Ceremony for the Elevation to Resource Circulation Administration”, “Award Ceremony for Outstanding Enterprises and Schools for Resource Circulation”, multiple press conferences and exhibitions. In the meantime, we worked towards the RECA's annual key policies, leveraged multiple media and marketing channels including TV, prints, newspapers and new media to campaign for resource circulation and increase public interest in discussing topics related to resource circulation. Under this program, we used the resources of Formosa Television and its partners, who supported in the drafting of press releases, media exposure, international exchanges and administrative operations according to the RECA requirements. These partnered parties continued to assign designated personnel to support the program in the RECA office and improve the quality of the execution of the program. To work towards the restructuring of RECA and the promotional requirements, this program conducted multiple rounds of working meetings, revised contracts, effectively utilized integrated cross-domain campaign strategies and enhanced international exchanges, the collaboration between private and public sectors and the general public's awareness of resource circulation and sustainable actions.

英文關鍵字

Resource Circulation, Waste into Resources, Promotion ＆ Marketing, International Cooperation