環保專案成果報告查詢系統

專案計畫編號
經費年度	112
計畫經費	5,270 千元
預算科目	資源回收之宣傳與溝通業務
專案開始日期	2023/07/26
專案結束日期	2024/03/31
專案主持人	余昌勳
主辦單位	循環署永續消費回收組
承辦人	林雯妤
執行單位	威肯公共關係顧問股份有限公司
專案分類	廢棄物管理
中文關鍵字	源頭減量、一次用產品、旅宿用品
英文關鍵字	Source reduction, Single-use products, Accommodation supplies
協同主持人	吳秀瓊
共同主持人
計畫聯絡人	賴瑩函
計畫聯絡電話	02-23970378#123
計畫聯絡信箱	hanna@wecanpr.com.tw

中文摘要	本計畫執行期間自民國112年7月26日起至113年3月31日止，主要目標為結合創新商業服務模式與跨領域的合作，利用多元行銷工具，結合現代潮流，設計多樣化的宣導素材，使政策宣導能更貼近民心，獲得更大迴響，並針對政策重點規劃相關行銷項目，使議題有效發散，增加曝光效益，提升推廣效益。主要成果包含：（一）辦理實體源頭減量宣導活動，藉由實體活動向各族群加強推動源頭減量理念，宣導自備環保杯、環保餐具等環保作為。（二）多元行銷推廣設計，以KOL/KOC行銷推廣、文宣圖卡及主題懶人包規劃、政策宣傳影片拍攝作為線上推廣素材，以分眾行銷的特性提升觸及率。（三）媒體緊急應變與行政作業配合項目，協助公關窗口掌握與情方向，以利署方快速回應，同時配合業務單位辦理臨時或緊急性相關議題媒體之因應作業及其他臨時交辦事項。
中文關鍵字	源頭減量、一次用產品、旅宿用品

中文摘要

本計畫執行期間自民國112年7月26日起至113年3月31日止，主要目標為結合創新商業服務模式與跨領域的合作，利用多元行銷工具，結合現代潮流，設計多樣化的宣導素材，使政策宣導能更貼近民心，獲得更大迴響，並針對政策重點規劃相關行銷項目，使議題有效發散，增加曝光效益，提升推廣效益。主要成果包含：（一）辦理實體源頭減量宣導活動，藉由實體活動向各族群加強推動源頭減量理念，宣導自備環保杯、環保餐具等環保作為。（二）多元行銷推廣設計，以KOL/KOC行銷推廣、文宣圖卡及主題懶人包規劃、政策宣傳影片拍攝作為線上推廣素材，以分眾行銷的特性提升觸及率。（三）媒體緊急應變與行政作業配合項目，協助公關窗口掌握與情方向，以利署方快速回應，同時配合業務單位辦理臨時或緊急性相關議題媒體之因應作業及其他臨時交辦事項。

中文關鍵字

源頭減量、一次用產品、旅宿用品

類型	檔名	檔案大小	說明	最新版公開日期
期末報告	１１２年資源回收整合宣傳專案工作計畫成果報告.pdf	21MB		2024/7/1 上午 12:00:00

摘要	The project implementation period is from July 26, 2023 to March 31, 2024 . Its primary goal was to integrate innovative business service models with interdisciplinary cooperation, utilizing a variety of marketing tools combined with modern trends to design diverse promotional materials. This approach aimed to make policy advocacy more relatable to the public, achieve a greater response, and focus on planning marketing projects related to policy highlights to effectively disseminate issues, increase exposure, and enhance promotional effectiveness. The main outcomes include: (1) Conducting physical source reduction advocacy activities to strengthen the promotion of the source reduction concept among various groups, advocating for environmentally friendly practices such as bringing reusable cups and utensils. (2) Diverse marketing and promotion designs, using KOL/KOC marketing, promotional pamphlets, theme cheat sheets, and policy promotional videos as online promotional materials, to increase reach through targeted marketing characteristics. (3) Media emergency response and administrative cooperation projects, assisting public relations interfaces in grasping the direction of public sentiment to facilitate rapid responses by the department, while also cooperating with business units to handle temporary or emergency media issues and other ad hoc tasks.
英文關鍵字	Source reduction, Single-use products, Accommodation supplies

摘要

The project implementation period is from July 26, 2023 to March 31, 2024 . Its primary goal was to integrate innovative business service models with interdisciplinary cooperation, utilizing a variety of marketing tools combined with modern trends to design diverse promotional materials. This approach aimed to make policy advocacy more relatable to the public, achieve a greater response, and focus on planning marketing projects related to policy highlights to effectively disseminate issues, increase exposure, and enhance promotional effectiveness. The main outcomes include: (1) Conducting physical source reduction advocacy activities to strengthen the promotion of the source reduction concept among various groups, advocating for environmentally friendly practices such as bringing reusable cups and utensils. (2) Diverse marketing and promotion designs, using KOL/KOC marketing, promotional pamphlets, theme cheat sheets, and policy promotional videos as online promotional materials, to increase reach through targeted marketing characteristics. (3) Media emergency response and administrative cooperation projects, assisting public relations interfaces in grasping the direction of public sentiment to facilitate rapid responses by the department, while also cooperating with business units to handle temporary or emergency media issues and other ad hoc tasks.

英文關鍵字

Source reduction, Single-use products, Accommodation supplies