EPA-93-K102-02-210

093

930 千元

2004/06/15

2004/12/31

蔡再本、谷玲玲

管考處

財團法人中華民國消費者文教基金會

環境教育

環保標章、綠色消費、環境保護,

Green Mark Logo, Green Consumption, Environmental Protection

謝伊蓮

(02)2325-0971 #210

ellen1128@sinamail.com

本計畫的目的在於提升消費者對「環保標章」的認識，增加其接觸「環保標章」商品的機會，進而鼓勵消費者購買「環保標章」商品。透過與大型賣場合作，設立宣導攤位，增加「環保標章」商品的可得性，以提升消費者的購買意願。 工作人員於十月每個週末與週日共十日在「大潤發」台北內湖一店、台中忠明店及台南店設置宣導攤位，總共發送宣傳小冊超過一萬份，共有8,361位消費者參與有獎徵答，環保袋兌換達1,400 個（繳回100個），有六位消費者參與內湖一店之尋寶遊戲。 本次宣導活動除達成預期目標，最大效益在於創造三贏局面，是政府、消費者、廠商合作，共同提升環保意識成功的案例。對於後續宣導重點，建議短期目標為持續宣導「環保標章」，提升消費者對「環保標章」的認識。中期目標為增加「環保標章」產品流通。長期目標為消費者持續購買「環保標章」商品。宣導「環保標章」之最終目的，是希望消費者未來在選購商品時，習慣性地檢查商品是否附有「環保標章」。因此，長期且密集的宣導有其必要。

環保標章、綠色消費、環境保護,

0000042556.doc

11MB

[期末報告]公開完整版

2005/3/1 上午 12:00:00

The purpose of this project is to promote consumer awareness of the “Green Mark Logo” and to increase the accessibility of consumer products that bear the “Green Mark Logo” so we can encourage consumers to purchase “Green Mark Logo” products. Through collaborating with large chains, we set up promotion stands to disseminate relevant information. We set up promotion stands on every weekend in October at three RT-Mart stores, one in Neihu First store in Taipei, another in Taichung, and the other in Tainan. In those ten days, we dispensed more than 10,000 pamphlets promoting the “Green Mark Logo.” More than 8,300 consumers participated in lucky drawings, while more than 1,000 shopping totes that bear the “Green Mark Logo” were given to consumers. Six consumers participated in a contest held in Neihu First store on October 31, searching for products that bear the “green Mark Logo.” The outcomes of this project are satisfactory. The most remarkable effect is that this is a successful collaboration among the government, the consumer, and the business in promoting the “Green Mark Logo.” In the future, we suggest the short-term goal be the increase of consumer awareness, the mid-term goal the increase of accessibility of “Green Mark Logo” products, and the long-term goal the establishment of habitual purchase of the “Green Mark Logo.”

Green Mark Logo, Green Consumption, Environmental Protection