環保專案成果報告查詢系統

專案計畫編號	EPA-96-HA11-09-A247
經費年度	096
計畫經費	12,160 千元
專案開始日期	2007/12/26
專案結束日期	2008/04/25
專案主持人	彭澤偉
主辦單位	回收基管會
承辦人	張寶璽
執行單位	方思整合行銷有限公司
專案分類	化學物質管理
中文關鍵字	資源回收效益,創意,環保
英文關鍵字	Recycling Effect ,Imagination , Environmental Protection
協同主持人	陳保光
共同主持人
計畫聯絡人	蔡淑君
計畫聯絡電話	(02)28866728
計畫聯絡信箱	super.tsai@findideas.com.tw

中文摘要	配合行政院環保署推動「資源回收四合一計畫」政策，透過本宣導計畫，結合媒體專題報導、深度訪談節目、以及廣告拍攝，並公開辦理全國性時尚環保設計創意活動徵選比賽，以具體的成果經驗向全國民眾宣傳，行政院環保署積極推動落實執行垃圾減量及資源回收效益等政策之理念。並希望透過媒體宣傳以及活動推廣，形成民眾關注的話題，吸引全國民眾對「資源回收效益」之肯定，以及對環保課題的重視。在媒體議題規劃方面，主要以「環保生活化」、「環保本土化」、「環保經濟化」為主軸，並針對環保署自86年推動「資源回收四合一計畫」以來，在社區民眾、回收處理商、民間企業、地方政府的努力之下，資源回收率大幅成長，在95年推動垃圾強制分類的政策之後，資源回收量更是倍增成長。透過民間成功經驗的分享以及政府政策的落實，說明資源回收體系與運作制度，已經日漸成熟，並有效提升國內的資源回收量。廣告製作以及托播方面，主要鼓勵全國民眾實踐天天做環保的行為，並且以「你今日做環保了嗎？」為創意表現的核心概念，將環保新生活運動的概念深入全國民眾的生活習慣之中；此外，廣告製作也透過邀請環保資源回收代言人林義傑先生現身說法，將台灣推行資源回收之效益推向國際。在辦理時尚環保創意活動百萬徵選競賽方面，透過各縣市環保局配合，以及向全國30個大專院校設計學系之師生寄發報名海報推廣，進行百萬獎金徵選活動的宣傳，經遴選評比後，選出22件優秀作品（實用組12件、創意組10件）進行表揚。入選者除獲得獎金鼓勵以外，作品也於台北市青少年育樂中心進行展覽，擴大辦理此次創意徵選活動之效益。同時在活動辦理期間，亦透過網路宣傳機制，將此次活動的宣傳層面透過網路社群連結，展現最大的宣傳效益。
中文關鍵字	資源回收效益,創意,環保

中文摘要

配合行政院環保署推動「資源回收四合一計畫」政策，透過本宣導計畫，結合媒體專題報導、深度訪談節目、以及廣告拍攝，並公開辦理全國性時尚環保設計創意活動徵選比賽，以具體的成果經驗向全國民眾宣傳，行政院環保署積極推動落實執行垃圾減量及資源回收效益等政策之理念。並希望透過媒體宣傳以及活動推廣，形成民眾關注的話題，吸引全國民眾對「資源回收效益」之肯定，以及對環保課題的重視。在媒體議題規劃方面，主要以「環保生活化」、「環保本土化」、「環保經濟化」為主軸，並針對環保署自86年推動「資源回收四合一計畫」以來，在社區民眾、回收處理商、民間企業、地方政府的努力之下，資源回收率大幅成長，在95年推動垃圾強制分類的政策之後，資源回收量更是倍增成長。透過民間成功經驗的分享以及政府政策的落實，說明資源回收體系與運作制度，已經日漸成熟，並有效提升國內的資源回收量。廣告製作以及托播方面，主要鼓勵全國民眾實踐天天做環保的行為，並且以「你今日做環保了嗎？」為創意表現的核心概念，將環保新生活運動的概念深入全國民眾的生活習慣之中；此外，廣告製作也透過邀請環保資源回收代言人林義傑先生現身說法，將台灣推行資源回收之效益推向國際。在辦理時尚環保創意活動百萬徵選競賽方面，透過各縣市環保局配合，以及向全國30個大專院校設計學系之師生寄發報名海報推廣，進行百萬獎金徵選活動的宣傳，經遴選評比後，選出22件優秀作品（實用組12件、創意組10件）進行表揚。入選者除獲得獎金鼓勵以外，作品也於台北市青少年育樂中心進行展覽，擴大辦理此次創意徵選活動之效益。同時在活動辦理期間，亦透過網路宣傳機制，將此次活動的宣傳層面透過網路社群連結，展現最大的宣傳效益。

中文關鍵字

資源回收效益,創意,環保

類型	檔名	檔案大小	說明	最新版公開日期
期末報告	環保署資源回收效益推廣宣導專案工作計畫結案報告.pdf	6MB	[期末報告]公開完整版	2008/7/1 上午 12:00:00

摘要	In accordance with “the Four-In-One Resources Recycling Program ” and through this promotion project, the Environmental Protection Administration (EPA), Executive Yuan utilized media instruments such as special reports, in-depth interviews and advertisement filming and held a country-wide open contest on fashionable creative environmental product design to share with the public the achievements, experiences and principles of actively implementing waste reduction and resources recycling policies. Through media publicity campaigns and other promotional activities,the EPA hoped to bring people’s attention to related environmental topics and help them understand the true benefits of resources recycling. Regarding media topics planning, the focus was on “Environmental Living”, “Environmental Localization” and “Environmental Economy” as main themes. It was to show the resource recycling rate had increased substantially through 1997 implementation of “Resources Recycling Four-In-One Plan”, and had increased by even a greater margin after 2006 due to implementation of mandatory waste sorting policy. It conveyed that through experience-sharing of the private sector and implementation of governmental policies, the resources recycling and operation system in this country was reaching its maturity and had effectively raised the national recycling volume. With respect to advertisement filming and broadcasting, the main creative concept “Have you done something good to the environment today？” was incorporated to encourage the public to do good things for the environment everyday and to deepen the concept of environmental living in people’s mind and daily habits. For the advertisement filming, the team also invited the resource recycling spokesman Lin Yi Jie to be in the show and talk about his personal experiences. All above were intended to present the beneficial results achieved by promoting resources recycling in Taiwan to the international community. With regard to the one-million award contest on fashionable creative environmental product design, the event was publicly announced by sending advertising posters to designing department staff and students of 30 universities and colleges nationwide through the assistance of counties’ and cities’ environmental protection bureaus (EPB’s). After screening and evaluation procedures, 22 articles were selected as excellent works (12 in the practical category and 10 in the creative category). They were commended and given monetary award. In addition, the winning works were also placed on exhibition in Taipei Youth Activity Center to bring about more benefits from organizing this creative contest event. Publicity for this event was further maximized by advertising through online communities and links during the event.
英文關鍵字	Recycling Effect ,Imagination , Environmental Protection

摘要

In accordance with “the Four-In-One Resources Recycling Program ” and through this promotion project, the Environmental Protection Administration (EPA), Executive Yuan utilized media instruments such as special reports, in-depth interviews and advertisement filming and held a country-wide open contest on fashionable creative environmental product design to share with the public the achievements, experiences and principles of actively implementing waste reduction and resources recycling policies. Through media publicity campaigns and other promotional activities,the EPA hoped to bring people’s attention to related environmental topics and help them understand the true benefits of resources recycling. Regarding media topics planning, the focus was on “Environmental Living”, “Environmental Localization” and “Environmental Economy” as main themes. It was to show the resource recycling rate had increased substantially through 1997 implementation of “Resources Recycling Four-In-One Plan”, and had increased by even a greater margin after 2006 due to implementation of mandatory waste sorting policy. It conveyed that through experience-sharing of the private sector and implementation of governmental policies, the resources recycling and operation system in this country was reaching its maturity and had effectively raised the national recycling volume. With respect to advertisement filming and broadcasting, the main creative concept “Have you done something good to the environment today？” was incorporated to encourage the public to do good things for the environment everyday and to deepen the concept of environmental living in people’s mind and daily habits. For the advertisement filming, the team also invited the resource recycling spokesman Lin Yi Jie to be in the show and talk about his personal experiences. All above were intended to present the beneficial results achieved by promoting resources recycling in Taiwan to the international community. With regard to the one-million award contest on fashionable creative environmental product design, the event was publicly announced by sending advertising posters to designing department staff and students of 30 universities and colleges nationwide through the assistance of counties’ and cities’ environmental protection bureaus (EPB’s). After screening and evaluation procedures, 22 articles were selected as excellent works (12 in the practical category and 10 in the creative category). They were commended and given monetary award. In addition, the winning works were also placed on exhibition in Taipei Youth Activity Center to bring about more benefits from organizing this creative contest event. Publicity for this event was further maximized by advertising through online communities and links during the event.

英文關鍵字

Recycling Effect ,Imagination , Environmental Protection