The contents and results of this study can be summarized as follows: 1. To collect and analyze the carbon labeling practices of different countries and to propose a feasible scheme for Taiwan to implement carbon labeling. In order to propose a suitable carbon labeling system to be implement in Taiwan, , this study has analyed and compared different carbon labeling systems implemented in various countries and tentatively proposed a two-stage carbon labeling scheme. In the first stage, companies will be encouraged to inventory and calculate the carbon footprints of their products on a voluntary basis. In the second stage, governmrnt will take the lead in promoting carbon label by drafting carbon footprinting cretiea, confirm the carbon footprinting process and issue the carbon label. 2. To analyze the content and design a most suitable carbon label In order to elevate the awareness of green consumption and to enable general public to understand the carbon emissions of their purchased goods, this project hosted a special activity- “Carbon Label Logo Design Contest- No More Sigh (carbon) and Strive to Low Carbon Society”. This event attracted more than 1,200 participants to participate this event. After a 3-stage reviewing processes, 6 contenters including one first place, two second place and two third place, were finalized and the logo of the first place becomes Taiwan’s carbon label and it was officially announced on December 15th. 3. To conduct the SWOT analysis for incorporating carbon labeling into existing environmental labeling and energy-saving labeling systems. Based on the understanding of the current environmental labeling and energy saving certification systems to study how are the strength, weakness, opportunities, and threats (SWOT) of future carbon labeling system when applying existing labeling systems. This study suggested that EPA should call for an expert and stakeholders meeting to collect opinions and suggestions on how to implement carbon label in Taiwan. This study also suggested that EPA should form a carbon footprint labeling review committee to in charge of the issue of the carbon label. 4. Technical assistance of two companies for demonstrating carbon labeling practices Through technical assistance of two companies (BenQ/Qisda and Adahesong), including carbon inventory, certification, and label application, to help in proposing a feasible carbon labeling framework for Taiwan. 5. Apply Diffusion of Innovation (DOI) theory to investigate the opinion of general public on carbon label In order to study the opinion of general public on the carbon label issues, a questionnaire based on Diffusion of Innovation (DOI) theory was developed and it was conducted within 20 “green stores” throughout Taiwan, which had been certified by TEPA. Totally, there were 1,250 copies distributed and returned, among them 1,219 copies are valid. Some of the results are summarized as follows. (1). The awareness of the public on green mark is high. (2). The most commonly purchased green mark products are cleaning items. (3). The most commonly places for purchasing greem mark products are department stores and hypermarkets. (4). The highest difference of price between green mark products and regular products is 10%. (5). To low down the price is the most important consideration for consumers to purchase green products. (6). Carbon labeling on products will enable consumers to raise their awareness on energy-saving and carbon reduction. (7). Carbon label logo should be simple and easily understood. (8). Carbon label logo can be a good communication channel. 6. Propose incentives for purchasing green (low carbon) products In order to encourage enterprises and consumers practicing green consumption, this study has drafted “Measures of Incentives for Green and Low Carbon Commodities”. This measures suggested separate incentives for distributors, manufactures and general public in response to government’s policy on energy saving and carbon reduction. 7. Comprehensive evaluation for promoting canbon labeling After synthesizing all the results conducted from this study, a comprehensive proposal for promoting carbon labeling scheme in Taiwan was drafted. It analyzes the impacts of implementing carbon labeling from four aspects, namely economic, environmental, social and policy as reference for government to promote carbon labeling in the future and can be summarized as follows. (1). Environmemt: Consumers choose carbon label products can encourage enterprises to adopt cleaner processes and produce green products, which can assist in promoting sustainable consumption. (2). Economic: Carbon label products can form a differentiation with other products which create a green competitiveness for enterprises. (3). Social: Carbon labeling can enable general public to practice green consumption and help in environmental education and sustainable untilization of resources. (4). Policy: Government plays the leading role in promoting carbon labeling and providing incentives for consumers and enterprises can create a good environment for the sustainable production and consumption.

environmental label, carbon label, certification system