| 英文摘要 |
As Taiwanese people are living a better life recently, the problem of increasing waste has occurred. It not only damages our environment but also endangers this earth. Therefore, how to effectively reduce the waste, make good use of limited resources, and construct a sustainable society becomes an urgent issue that we all have to face. In recent years, developed countries around the world have abandoned traditional methods of waste disposal. They no longer incinerate and bury the waste; instead, they strive to decrease the consumption of resources, reduce the production of waste, and emphasize the management of recycling. By maximizing the resource recycling and minimizing the waste, the goal of “zero waste” can be achieved. In terms of Taiwan’s waste management, the Environmental Protection Administration (EPA) has recently implemented many policies, such as waste source minimization and resource recycling. These policies will effectively help recycling wastes and achieve the goals of Zero Waste.
This project is aimed to propagandize the policies through multiple media, including TV, radio, newspaper and the Internet. With regard to TV, two commercials, “mandatory garbage sorting” and “mobile phone recycling” are broadcast constantly on TV, helping the public familiar with garbage sorting and mobile phones recycling. Meanwhile, TV news reports and programs are specially produced to educate the public with the importance of carrying their own dining utensils with them, decreasing the use of disposable products, recycling medical containers, recycling used mobile phones, and restricting excessive packaging.
With regard to radio, two radio commercials, “encouraging the public to carry dining utensils with them” and “recycling mobile phones,” are broadcast to propagandize environmental protection knowledge. Besides, in order to enlarge the propaganda effect, other promotion forms including interviews, host’s description and news reports are added to widely inform the public of these important issues, such as reduction of commercial mails, no use of disposable chopsticks, restriction on excessive packaging, green packaging, and no provision of disposable chopsticks by convenience stores. With regard to the print media, a commercial regarding how the EPA employs disadvantaged people to conduct recycling is published on the Apple Daily; the information about the waste source minimization and resource recycling seminar is also published on the United Daily News.
As for the Internet, the EPA establishes an exclusive website that introduces the benefits of using your own dining utensils. Moreover, with a view to exposing the website to more Internet users, commercial banners are placed on major portal websites (like Yahoo and PChome) as well as well-known blogs (like Wretch). It is expected that the benefits introduced on the website can attract more people to carry their own dining utensils with them.
In addition to the promotion via the media, the project also hosts press conferences to promo “recycling mobile phones,”, make the public realize the policy of mobile phone recycling and to ask them to make environmental protection a habit in daily life.
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