| 英文摘要 |
The Environmental Protection Administration promoted the continuous development of industry and ecology, and found the environmental technology park in Tao Yuan, Tainan, Kaohsiung, and Hualiang to link the industry with environment protection. As a result, ‘environmental technology park promotion project’ were launched to promote the characteristic, advantage, business, competition and the value of ecology of these technology park to attract more exhibitors to let citizen understand the purpose and meaning of this technology park.
This project integrated multimedia promotion through news paper, magazine, television, and internet using progressive topics to maximum promotion benefits. In television interviews, the competitive advantage, the results of the companies, government subsidiary would be introduced to the general public in a professional manner, so the public would understand the environment technology parks.
In the advertisement for recruiting investors, it emphasized on the special characteristic the parks in Taoyuan, Hwaliang, Tainan, and Kaohsiung. The environment protection administration would provide information on government subsidiaries for investors. For paper media, news papers and magazines favored by the target groups were selected, and the information would be exposed on famous internet entry sites. Promotion and surveys were also made to as a reference for future planning. Since the execution from August 25th, 2009, there were 6 companies approved to move in, and 3 companies passed the initial evaluation, 6 companies applied to move in, 6 companies in the operation evaluation stage. With integrated promotion, both the investors and the public have better understanding of the environment technology park.
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