| 英文摘要 |
This document is a final term report of the project. Based on the project scope (chapter 1) and applied approaches (chapter 2), world-wide references on policy and legal aspects of environmental education (EE) are collected and summarized as critical successful factors for developing Taiwan's EE industry (chapter 3). In chapter 4, a connection between the professionals, from the environmental education personnel certification program and the six key emerging industries plan, is discussed. In chapter 5, a red ocean strategy of market fight and a blue ocean strategy of market collaboration are provided, based on focusing group interviewing, experts meeting, and questionnaire of business operations and competitiveness indices with attandants own importance-performance analysis in Taiwan's EE industry. Then in chapter 6, the feasible marketing strategies, programs, business models, and action suggestions are formulated for EE industry in Taiwan. In chapter 7, short-term, middle-term, and long-term marketing strategies and their path map are suggested. In chapter 8 and 9, a draft of the project report and suggestions for future study are shown respectively. After the passage and enforcement of Environmental Education Act (EEA) in Taiwan, many practices on it tend to industrialization and professionalization; 3 questionnaire samples and the brief minutes of 3 focus group interviews and 2 experts meetings are attached as an appendix for the EE community.
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