| 英文摘要 |
The most well-known definition of Sustainable Development is “satisfy the present and future at the same time.” The purposes of this project are to facilitate the public to understand the current situation and effectiveness of Taiwan’s sustainable development policies with media promotion and to encourage public participation.
This project can be divided into five categories: (1) Video production and release: these three videos, whose duration is around three minutes, are themed “sustainable environment”, “sustainable environment” and “sustainable society” and will be released on media. (2) To publicity materials: to introduce the philosophy, past, present and future of “sustainable development”, “sustainable environment”, “sustainable environment” and “sustainable society”. (3) To add English content on National Sustainable Development Council’s website. (4) To hold eight seminars to discuss about successful cases on sustainable development. (5) To organize two sustainable development expert symposiums and to release information to newspapers for nation-wide attention.
With integrated marketing strategy, multi-media access on TV, newspaper, publicity materials and others, English version website, seminars on successful cases, expert symposiums and online videos, a tightly integrated marketing platform can be forged and work out well domestically and internationally for achieving the goals of public participation and sustainable development. During the execution of the project to the Sustainable Development issues effectively reach more than 6.25 million people.
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