| 英文摘要 |
The Environmental Protection Administration, Executive Yuan (EPA) established the plan for creation of high-quality sustainable environment from 2009 to 2014 for the environmental policy of “pollution removal and conservation for ecology, clean neighborhood for LOHAS life.” This plan was developed to lead the municipal and local county (city) governments for the creation of local advantages and features and promote the system of “environmental management through model districts” cleaning-learning campaigns and model district propagandas. The purpose was to achieve the 14 environmental sustainability indices, improve nationwide quality of life and neighborhood cleanness and build a clean homeland of sustainable environmental protection.
This plan was designed to enhance the promotional effects for the results of environmental sanitation and allow more people to understand the beauty of model environment protection districts. It was achieved with series of events, such as photography contest, campaign with microfilms of clean environment and the promotion of cleaning-learning activities. People were encouraged to experience the beauty of model environment protection districts, pay attention to the quality of environment around their homes, and spread that awareness across the neighboring communities, thus achieving the goal of concept promotion and improvement of environmental awareness by setting examples.
Seven thousand five hundred and eighty-eight photos of model districts were received for this year's photo contest. 1,916 people participated in the treasure hunt that came with the contest. The diversity of promotions and the bonus activities did help improve the participation of the public, as twice as many photos were received for the contest as opposed to 2013. This year's microfilms, the“Model Environment Protection Districts – A Livable and Beautiful Taiwan,” “Cleaning-learning – Where the Valley Begins” and “Environmental Volunteers – to Love is to Act” featured famous actors and close-to-life plots to increase the number of viewers. Up to now, these films were viewed by 3,888 viewers over YouTube, 4 times more than 2013. For the promotion of cleaning-learning, 2,166 signed up for the Battle of Clean Environment. In addition, there were 2,000 web visitors more than 2013. Also for the improvement of quality and feature of public restrooms around the country, the results of excellent performance among public restrooms were collected into the “Happy Toilet Manual – A Magic Journey,” the first audio book about public restrooms in Taiwan, and a press conference was held for its debut. Twenty-four reports were published on news media for the effective dissemination of message. Finally, the organization would like to acknowledge the participation of the public, the hard work of review board, the assistance from the EPA and the cooperation of local governments. It is their efforts that made this plan fruitful and productive.
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