| 英文摘要 |
For improving the convenience of recycling the "Waste Four" (refrigerators, televisions, air conditioners, and washing machines), and increasing the utilization of resources, the Environmental Protection Administration (EPA) announced that the traders should inform consumers of their rights and sellers cannot charge an extra fee for recycling the "Waste Four" starting 1st July 2011.
The EPA had been working for many years to promote their Million Dollar Lucky Draw program for the Renewal of the four household appliances. This event had finish at the end of 2015, and to encourage participation, two raffles had been held. The prizes were worth up to NT $1 million.
2015 was the last year it had been held, and the "graduation ceremony" was the focal point of the program. A promotional documentary had been modified to produce a 30 second Propaganda film. It was broadcast 1,512 times on Taipei MRT platform TV, 2,046 times on Kaohsiung MRT platform TV, 2,160 times on Bee TV bus ,1,126 times on McDonald's TV, and 1,068 times on Family Mart convenience store storefront ad.More than 1,000 million people had been getting an enormous amount of exposure on television advertising. Meanwhile there were two raffles, and 21 news exposure. The cost of advertising was about NT $2,000,000.
Facebook was used, especially in 2015, to increase active awareness with young people. Build " Recycle with Us " Fan Page , published 32 news or articles associated with resource recycling, more than 63,154 people visited fan page with four community interaction activities games. This way, people can learn by way of lively marketing about the recycling the waste four.
In order to truly implement this in daily life, people must know the importance of resource recycling. Thus, environmental protection requires the participation of the people. In addition to advocacy of recycling four waste, there were two Propaganda films. They had been broadcast 4,032 times on Taipei MRT platform TV, 4,672 times on Kaohsiung MRT platform TV.
When the people understand the policy, they can implement this environmental protection. This will allow Taiwan to gradually develop recycling and awareness of the “Recycling the Waste Four” and continue toward a goal of zero waste.
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