| 英文摘要 |
The four key points of this project are as below,
1.Green consumption advertisement and green procurement promotion plan.
2.The diversified promotion plan and execution designed for government agencies, private enterprises and groups, community volunteers, schools, stores, catering industry, Travelodge industry, wedding industry etc.
3.The encouragement of green products or services selection with green label for consumer is to implement the principle of simple life.
4.The concept of green life is accomplished. The benefit of environmental protection can be reached.
The results of this project are as below,
1.Completion of green marketing strength evaluation for 48 green stores. 14 green stores were praised with good performance.
2.Completion of evaluation for 35 star grade green restaurants. 7 start grade green restaurants were praised with good performance.
3.Completion of evaluation for 37 green hotels. 14 green hotels were praised with good performance.
4.There were 961 green hotels and 351 star grade green restaurants. The grow-up ratio was approximate 14.01% and 12.14% respectively compared to last year.
5.There were 11,037 chain green stores and 978 non-chain green stores. 444 green stores were newly built. The sales volume of green products was up to 4.7 billion Yuan.
6.There were 303 green wedding industry players. Totally, 21 couples completed green wedding.
7.The posters of “Green Product Online Procurement Website” had been printed and posted over 7,100 pieces. The total business transaction amount was grown up double.
8.There were 7 green life and consumption promotion lectures had been completed. Totally, 393 persons participated in these lectures.
9.The campaign of green mark promotion had been completed. Total 4,350 persons had participated in this campaign. 60 persons of them were luckily drawn.
10.There were two travel fairs had been participated. From the investigation results of visitors, more than 98% of the respondents are willing to protect the environment during travel, and more than 94% is satisfied with the booth design and information provide.
11.Totally, 16 government agencies, 70 private enterprises and groups, and 19 green stores were praised with green procurement in the year of 2015. The information of award were revealed on 32 different e-media.
12.The promotional film about green mark was shot and broadcasted to more than 5.9 million audiences on 3 radio stations and 56 cable TV stations.
13.There were 30 governments agencies have been accomplished the inspection for green procurement. The results of inspection showed the obvious improvement had been done in 23 government agencies.
14.There were 30 government green procurement practice educations and trainings had been completed. Totally, 4,056 persons had participated in training course. The grow-up ratio was approximate 21.62% compared to last year.
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