| 英文摘要 |
The Environmental Protection Administration, Executive Yuan, R.O.C. (EPA) has launched the “green point” project, to award environmental friendly behaviors with tangible returns. By encouraging citizens to purchase environmental friendly products and services, the project directly encourages the providers to provide more such products and services, as well as selling channels’ participation in the Green Supply Chain. When people purchase green products, take public transportations, or participate in environmental activities, they can collect green points, and exchange for valuable goods or services which are environmentally friendly. The project has won successful collaboration with government agencies and goods and services providers. It includes four facets: administrative jobs, promotions and activities, system integration ＆ operation, and the regulation provisioning.
To expand the scope of the pilot run, EPA formed working groups, held seminars and forums with all parties involved, collaborated with the electronic invoice system of Ministry of Finance, R.O.C., and co-worked with six channels, thirteen companies that provide environmental friendly services, and thirty suppliers that provide 377 environmental friendly merchandises. EPA also encourages people to take the Mass Rapid Transit (MRT) s, in Taipei and Kaohsiung, and awards green points accordingly.
EPA has established a project office, to provide customer services for the companies in the green supply chain, and consumers as well. For effective marketing, it invited famous personality to attract attention, and designed overall deliverables and fancy giveaways. For more public recognition, it held press conferences, joint promotions at popular activities, and released news presses via social media and traditional media.
EPA has integrated multiple platforms for smooth operations of the project, including green product information cloud system, the official website of green point project, and member’s management cloud platform. It also provides apps on Android and IOS platforms. In addition, it provides environmental benefits calculators, e-coupons, and green point collection for taking MRT. EPA continues to gather the related information of other countries promoting environmental behaviors and purchases, and improve its regulations and strategies over time.
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