環境資源報告成果查詢系統

澎湖縣綠色運輸宣導推廣計畫

中文摘要 1.綠色運具宣導活動 (一)為了使民眾對於電動機車與中央機關所推行的綠能交通補助政策能有更進一步之了解與認識,環保局結合本縣鄉市公所/村里如西衛里、東衛里、通樑里等辦公處在假日與非假日時辦理推廣綠色運具宣導活動,已完成10場次共571人參與活動,並於會後填寫問卷,做為未來持續推動電動機車的管制策略有所依循。 (二)藉由搭配多元之推廣宣導活動,不定期於假日擇定人潮較多的處所辦理宣導活動,完成11場次不定期行銷宣導活動共2,098人,其中3場次的「電動機車專案促銷活動」總計推廣對象達796名,比原預計推廣600名增加33%。 2.綠色運具大型宣導活動 應完成2場綠色運具大型宣導活動,第一場於106年4月15日辦理電動機車嘉年華活動,參與人數共516人,當日售出3台電動機車,現場長官有澎湖縣大家長 陳縣長光復蒞臨致詞。第二場於106年7月22日辦理106年世界海洋日-海底垃圾清除總動員暨電動機車騎乘活動,參與人數共814人,除邀請澎湖縣大家長 陳縣長光復蒞臨致詞外,更邀請環保署 邱簡任技正國書與議員等到場共襄盛舉。並以電子媒體露出,增加活動能見度,包含台視新聞、YAHOO!新聞、Taiwan News、中時電子報、電動機車產業網、縣政新聞等。 3.電台宣導廣播 FM96.7 快樂聯播網電台於105年12月15日至106年4月30日錄製託播,共錄製4則宣導內容,而託播時段為每日14~17,每檔次託播30秒、託播檔次共83次。 運用廣播宣導方式,介紹TES電動機車補助與專案促銷推廣活動,串連住宿、交通、消費、旅遊等優惠方案,結合飯店、民宿、電動機車租賃業者及轄內商店等,俾讓民眾及遊客對低碳政策有感,提升電動機車使用人數,降低環境空氣污染。 4.綠色運具大型廣告帆布刊登 製作大型宣傳帆布,而帆布設計是以電動機車優點及充電柱設置地點為主題。並選定本縣5處外牆張掛,經訪查並挑選能見度較高地點,選定「澎湖縣湖西鄉鼎灣村66號」、「澎湖科技大學」、「衛生福利部澎湖醫院」、「澎湖縣立鎮海國中」、「澎湖縣政府」等5處,而張掛期限為106年12月31日。 5.綠色運具(電動機車、自行車)專案促銷活動 活動於106年6月底,因綠色運具租賃額滿1,000輛為止。 (一)專案促銷民宿部分,完成150輛次租賃綠色運具(電動機車101輛、自行車49輛) (二)旅行社租賃綠色運具(電動機車51輛、自行車29輛)搭配低碳旅遊共計80輛次,主要旅遊行程為馬公,並依據民眾意願撰寫心得,其內容大致為騎乘綠色運具好環保等正面敘述。 (三)綠色運具行銷推廣活動僅租車者,完成租車796輛次綠色運具(電動機車742輛、自行車54輛)。 (四)使用QRcode優惠活動者,共計408名。 (五)以電動機車租賃一日進行推估減少的空氣污染量,NOX : 1.07 (公斤/日)、CO : 108.08(公斤/日)、THC : 32.72 (公斤/日) 、PM10:1295.40 (公斤/日) 、PM2.5 : 775.09 (公斤/日)。 6.充電柱巡檢及維修維護作業 截至106年6月底,充電站每月定期1次巡查及維修,已完成11次巡查,目前充電柱皆正常,以330柱為母數經過計算,充電柱連通率100%,已符合連通率要求85%之標準。執行重點如下所述: (一)計畫是從105年8月16日開始執行,而105年8月巡檢紀錄,因計畫初期,故延105年9月1日開始第一次巡檢。 (二)另105年9月因風災來襲,造成本島及離島充電柱故障,致使充電柱連通率下降。故將現場狀況呈報環保局,而局端裁示將對風災致使充電柱受損部分,另案處理。 (三)環保局已於105年11月開始委託廠商進行本島及離島充電柱因風災造成損害的維修,並於106年2月維修充電柱完成。 7.問卷調查 結合綠色運具571份及低碳旅遊84份問卷,歸納共通性意見如下所述: (一)綠色運具認知 整體而言,在多元化資訊管道下,民眾對於綠色運具的認知有一定的基本了解,尤其是中老年族群,逐漸接受綠色運具帶來的新生活型態,但仍舊需要持續宣導。 (二)電動機車體驗調查 對於實質購買意願,除了要求機車補助外,另希望機車電池也可以補助,為了持續宣導推動電動機車,除了補助措施外,更應請中央統一電池規格以及電動機車售價平民化。 (三)低碳旅遊的認識與了解 近年澎湖觀光的遊客,以年輕族群的學生身份為主,對於低碳旅遊的認識及了解,普遍都可以接受這樣的意識型態,因此持續宣導低碳旅遊的概念,相信透過人與人之間的傳遞訊息方式,此種低碳旅遊風氣將會逐漸助長,進而達到持續低碳島的目的。 (四)在旅遊過程中減少碳排放的相關看法 雖然普遍支持減少碳排放的政策,但畢竟遊客是來觀光及度假,因此要真正落實低碳旅遊,需要串聯本縣電動機車的車輛租賃業者,建議配合低碳旅遊行程,打造在地低碳觀光特色,甚至結合旅行社、飯店(民宿)及低碳商店等共同創造低碳經濟生活圈。 8.其他配合事項 (一)宣導綠色運輸相關環保新聞及跑馬燈每月至少2則,目前共累計完成52則。 (二)為加強宣傳綠色運輸生活理念及推廣低碳旅遊,已購置宣導品750份。 (三)配合接待「新北市政府經濟發展局」及「新北市政府環境保護局」於106年4月14日及106年4月18日兩梯次,假澎科大進行充電柱之介紹。
中文關鍵字 綠色運輸

基本資訊

專案計畫編號 經費年度 105 計畫經費 4830 千元
專案開始日期 2016/08/16 專案結束日期 2017/08/15 專案主持人 蔡政霖
主辦單位 澎湖縣政府環境保護局 承辦人 王采寧 執行單位 新研綠能科技有限公司

成果下載

類型 檔名 檔案大小 說明
期末報告 澎湖縣綠色運輸計畫期末定稿_公開.pdf 33MB

Penghu County Green Transport Propaganda Promotion Program

英文摘要 1. Green transport promotion (1).In order to let people understand the E-Scooter and green energy transportation subsidy policy, the Environmental Protection Agency combined with the county township offices / villages such as Xi Wei, Dong Wei, Tong Liang and other offices in the holiday and non-holiday to promote green transport. This project has completed 10 sessions and there were 571 participated; after the activities, fill in the questionnaire which can provided the relevant government unit as reference. (2).With a variety of promotional activities, in the holidays, select more crowded places to carry out advocacy activities. Completed 11 marketing activities and there were 2,098 people participated. Three of them, the total number of participants was 796, an increase of 33% over the original estimate of 600. 2. Large-scale advocacy activities The second promotion - "Green Knight Large Collection Activity", which was held on July 22, 2017. The first promotion – “Electric Scooter Festival”, there was 516 people participated on April 15, 2017, the day sold three electric scooter. Speech by the magistrate, and media reports (TTV NEWS, YAHOO! News, Taiwan News, China Times NEWS, Electric Scooter Industry Network, County News, etc.). 3. Radio propaganda Happy Radio FM96.7 recorded 4 promotional content from December 15, 2016 to April 30, 2017, and the broadcast time was the daily 2:00 PM to 5:00 PM, each times 30 seconds, and there was 83 times broadcasted. The use of radio propaganda, to introduce TES electric locomotive subsidies and project promotion activities; integration of accommodation, transportation, consumption, tourism and other related preferential programs; combined with hotels, guest houses, electric scooter leasing shop’s owner and the jurisdiction of shops, so that people and tourists can immediately feel the impact for low-carbon policies, to enhance the use of electric scooter, reduce environmental air pollution. 4. Green transport large advertising canvas publication Making large-scale propaganda canvas, while canvas design is focused on the advantages of electric scooter, and the location of charging pillars. They was hung on five high visibility location. They are "No.66, Dingwan, Husi Township, Penghu County", "Penghu Science and Technology University", "Penghu Hospital of the Ministry of Health and Welfare", " Zhen Hai junior high school”, and "Penghu County Government", which their suspension period is December 31, 2017. 5. Green transport promotion (E-Scooter, E-Bike) Renting green transport limit 1,000 vehicles. (1).B & B's project promotion, they rent 150 electric vehicles. (101 electric scooters, 49 electric bikes). (2).Travel agency rented 80 electric vehicles (51 electric scooters, 29 bicycles) for low-carbon tourism, the main itinerary for MA gong. According to the people to write the tourism experience, its content was roughly positive narrative. (3).Green transport marketing activities, there were 796 vehicles rented. (742 electric scooters, 54 E-bikes). (4).QRcode promotional event, which that there was 408 participated. (5).To rent an electric scooter for 1 day, which carry out estimate the amount of reduced air pollution. NOX : 1.07 (kg / day)、CO : 108.08(kg / day)、THC : 32.72 (kg / day) 、PM10:1295.40 (kg / day) 、PM2.5 : 775.09 (kg / day)。 6. Inspection and maintenance operations of charging column As of the end of June 2017, the charging station on a regular inspection and maintenance, this project has completed 11 inspections, the current charging column are normal. Calculated with 330 columns as parameter, the charge column connectivity ratio is 100%, which meets the 85% compliance requirement. The implementation highlights are as follows: (1).The plan was implemented from August 16, 2016, since the beginning of the project, so the work was extended until September 1, 2016 implemented. (2).In September 2016, the storm shammed hit Penghu, which made failure of charging column of the island and outlying island, it also led to the charging column connection rate decreased. Disaster damage part, EPA decided to deal with in separate cases. (3).Environmental Protection Agency in November 2016 began commissioned the manufacturers to carry out maintaining charge column that was damaged by the typhoon, and that completed repair in February 2017. 7. Questionnaire Combined with 571 green transport and 84 low-carbon travel questionnaires, summarized the common opinion as follows: (1). green transport awareness On the whole, in the diversified information, the public awareness of the green transport has a basic understanding, especially in the elderly groups, they gradually accept the green transport brought new life style, but still need to continue to promote. (2).Investigation of electric scooter riding experience. For the real purchase will, in addition to scooter subsidies, the other hope that the scooter’s battery can also be subsidized. In order to continue to promote the promotion of electric scooters, in addition to subsidies, but also unified battery specifications and offered E-Scooter at an affordable price. (3).Understanding of low - carbon tourism. In recent years, Penghu sightseeing tourists mainly from young students. Most of them can accept the consciousness of low-carbon tourism. Continue to promote the concept of low-carbon tourism, and through the transmission of information between people, which that low-carbon tourism atmosphere will gradually take shape, and thus achieve the purpose of sustained low-carbon island. (4).Reduce carbon emissions Although public support for the policy of reducing carbon emissions, but after all, visitors just come here for sightseeing and vacation. Therefore, to really implement low-carbon tourism, which needs to integrate the county electric scooter rental stores with low-carbon travel itinerary, to create the local characteristics. Combined with travel agencies, hotels (guest houses) and low-carbon stores create a low-carbon economic life circle. 8. Others (1)Published environmental news and using electric marquee to promote green transport (at least 2 press releases per month), this project has complete 44 press releases. (2)To enhance the promotion of green transport concept and low-carbon tourism, this project purchased 750 promotion souvenirs. (3)This project held a “charging column introduction” activity for the "Economic Development Department New Taipei City Government" and the "Environmental Protection Department , New Taipei City Government " on April 14, 2017 and April 18, 2017 at National Penghu University of Science and Technology.
英文關鍵字 Green Transport