| 英文摘要 |
This project started from 6th June 2017, aiming to develop new system for the Green-living Information Platform as well as maintaining other existing services. For promotional purpose, this project utilizes various channels, such as Facebook’s fan page, newsletters, e-catalogue, and short clips on green consumption to spread out messages to the public.
For the platform’s development and maintenance, the Green Mark E-Application System has been upgraded and a new system on Green Mark’s Products Post-Market Maintenance was developed to aid the management on Green Mark certified products. The development of Green Procurement E-Declaring System for Government and Private Agencies emphasized on the optimization and improvement of user’s interface, introducing fool-proof design simplified the declaring methods of the system. Also, teaching clips have been updated periodically to ensure users are familiar with the usage of the system in order to speed up the declaring work on the platform.
For the Platform’s content update and promote, 35 Mandarin news and 35 English news were translated and published respectively. Training sessions were held periodically, including 4 workshops for Green Mark E-Application and 30 workshops for Green Procurement Declaring. Also, 7 web-videos, 7 e-papers (including Green-Living e-paper and Green Product Online Shop’s e-paper), and 7 Green Products’ e-catalogues were published in order to diversify the web contents.
The 3rd episode of the green consumption promotional videos’ trilogy, “Gain Popularity among Your Friends Easily! (Cai-A-Ga ft. Green Point)”, was published through web celebrity, Cai-A-Ga’s YouTube channel. The clip went viral and created 219 thousand views on Youtube. In addition, the Green-living’s fan-page gained continuous growth this year and passed 14,000 fans, increased by 17.3% compared to last year.
Overall, the maintenance and promotion efforts received good result, and increased the public awareness on Green Mark and green procurement.
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