| 英文摘要 |
Today's environmental education issues are cross-border and cross-disciplinary with increasing complexity.
Through this project, we aim to produce environmental education propaganda materials that utilizes social network platform to publicize and promote the scientific concepts behind environmental issues and establish a correct environmental concept for the public. The results of this project are as follows:
(一)The establishment of four types of environmental education propaganda materials including the production of informative pictures and Cliff’s notes:
1.Materials that publicizes policies, laws and regulations related to the environmental protection which corresponds to the updated Environmental Protection Policies and Decree of the Environmental Protection Agency, are made simple and easy to understand so that the public receive the correct information.
2.Materials that are seasonal and time-sensitive includes issues relating to environmental protection and disease prevention etc. In addition, linking the new concept of environmental protection with festivals further enhances and promotes contribution from the public whilst enjoying festival.
3.Materials that publicizes new knowledge and/or news related to environmental protection education. In addition, environmental related media and messages are also clarified to the public through this category.
4.Materials involving international trend of environmental protection education. Information about the latest research results, environmental issues and trends etc. are publicized through this category.
(二)Social Network Platform Maintaining
The overall execution process of this project is performed mainly through LINE @ accounts while FB act as a supplement. Postings, other than the material production itself, may also assist publicizing policies, decree, environmental protection events and seminars etc.
(三)Planning environmental education publicity event.
A total of four network activities were advertised under the scheme, namely:
1.Protecting the environment is everyone's responsibility, add LINE @ as a friend, 7-11 coupons giveaways.
Event are held live on the LINE @ accounts where informative forms are passed through the welcoming messages. Those who completed the forms and answered which environmental message they are most interested in, are entitled to the enter to win event. The results were outstanding, more than 1,107 people have participated.
2.Environmental protection idea. Your environmental protection creativity.
Propaganda executed by both LINE @ accounts and FB fans page. Through providing a LINE @ Push messages which links into the event details on FB fans page, allows the public to gather their creative proposals towards an environmentally friendly concept as well as earning a chance to win a lucky bag.
3.A new environmental exercise needs your sharing
Again executed by both LINE @ accounts and FB fans page. In order to appeal to the crowd to be more involved in the event, the public can share their involvement photos and videos through clicking into the LINE @ Push messages that links into the event details on FB fans page.
4.Environmental education road trip voting event
Posting an environmental education video that includes ten environmental education tour route on a FB fans page, and let them vote for their favorite and most want to participate environment educational tour route.
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