| 英文摘要 |
Rewarding Green Travel Campaign” has been part of air pollution prevention and control action project of EPA DEPT. OF AIR QUALITY. Accompanied with advertisements, along with “Green Transportation Reward Programs” and “Environmental Survey with Reward Program”, the Campaign has made possible to create “taking more public transportation and making more environmental survey equaling earning more reward points” market atmosphere, and thereby increases civilians’ willingness to participate.
How have we achieved such atmosphere?
1. One press conferences, through TV, internet, and print media exposure, were able to deliver correct air pollution prevention knowledge, and increase civilians to participate green activities, such as taking green transportation and responding to EPA DEPT. OF AIR QUALITY’s environmental policy.
2. A list of 100air pollution prevention and control question bank has been built, and 5 questions were randomly selected for each survey per day. Encouraged to use variety of methods to find the correct answers, civilians have been rewarded by answering all questions correctly. The surveys have been promoted through UUPON APP and website to reach out to UUPON’s 3.6 million members. In addition, 3 environmental promotion clips were also launched online for civilians to review and get rewarded. The above two activities have been able to generate new correct air pollution prevention concept.
3. Pairing UUPON rewards with Easy Card has been proved to improve public transportation experience. By taking more public transportation has been made possible for civilians to earn more rewards and to use the rewards to shop.
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