| 英文摘要 |
In recent years, many incidents and false rumors regarding food safety or chemical substances in our daily lives have seriously tested the trust of the pubic to the government, and have created certain panics. Whether the chemical substance is really harming or not, or actions should be taken to prevent its harm, the government should provide correct information to the public instantly and rapidly right at the beginning of the incident. Such information platform could also provide information and knowledge related to the subject routinely to allow the public to familiarize with the responsibilities and performances of the organization to raise credibility. In order to establish an official and smooth communication channel, The Executive Yuan Environmental Protection Administration Toxic and Chemical Substances Bureau has presented “R.O.C. Chemical Substances Safety Media Integration Program” this year (2018) in the hope that through different platforms and new media, it could convey correct information and knowledge. The public hence could increase their knowledge and ability to adapt while facing news regarding chemical substances; in the long term, the public should obtain certain basic sense and literacy toward such news stories through the platforms.
In order to deepen the public's impression of the use of chemical substances in daily life, and use the media channel to reach the ethnic groups that are less concerned about the use of chemical substances. The project starts with the principle of new media communication and is completed throughout the year: the operation of "chemlife" fans page, planning and writing 15 articles (11 topics), drawing 5 sets of infographics and 6 times of interactive marketing activities. After all, the fans have exceeded 10,928 from the opening of the case(32,399) to the closing report (43,328).
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