108年度採購者對低污染等環保標章產品信任度與民眾綠色消費意向調查專案工作計畫
| 中文摘要 | 本調查為瞭解目前採購者對於環保標章的信任程度，以及消費者對於綠色消費、環保標章產品的認知、意識與行動，因此，分別針對公私部門採購者與全國民眾進行問卷調查及統計分析，以作為未來推動之參據。 政府部門完成1018筆有效樣本；產業部門針對提報綠色採購產業完成500筆有效樣本，非提報綠色採購產業則完成156筆；民眾部分，電訪共計完成1278筆有效樣本，面訪完成501筆有效樣本。 政府部門、產業部門與民眾在環保標章認知相關題組中，對於「認同有環保標章的商品，是可安心採購的環保產品」的認同度分數分別為4.19分、4.28分與4.13分，顯示政府部門、產業部門與民眾都對於環保標章產品具有高度認知。 政府部門與產業部門受訪者在環保標章產品信任度相關題組中，對於「具環保標章的產品，更值得信賴」的認同度分數分別為4.01分與4.11分，顯示政府部門與產業部門對於環保標章產品都具有高度信任。 | ||
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| 中文關鍵字 | 環保標章、環保標章產品信任度、環保標章產品消費意向 | ||
基本資訊
| 專案計畫編號 | 經費年度 | 108 | 計畫經費 | 950 千元 | |
|---|---|---|---|---|---|
| 專案開始日期 | 2019/09/26 | 專案結束日期 | 2019/12/31 | 專案主持人 | 林玲舟 |
| 主辦單位 | 管考處 | 承辦人 | 孫肖瑾 | 執行單位 | 異視行銷市場調查股份有限公司 |
成果下載
| 類型 | 檔名 | 檔案大小 | 說明 |
|---|---|---|---|
| 期末報告 | 環保署環保標章產品信任度與民眾綠色消費意向調查報告0102.pdf | 2MB |
108 year Buyers’Confidence in Green Mark Products Trust such as Low-pollution and Public Green Consumption Intention
| 英文摘要 | This survey is to understand the current level of buyer's trust in environmental labeling, as well as consumers' awareness, conscious and actions on green consumption and green mark product. Therefore, a questionnaire survey and statistical analysis were conducted for public and private sector buyers and the national public, as a reference for future promotion. The government department completed 1018 valid samples; the industrial department completed 500 valid samples for the reported green procurement industry, and the non-reported green procurement industry completed 156; for the public part, a total of 1,278 valid samples were completed by telephone interviews and 501 interviews face to face valid sample. The government departments, industry departments, and the public in the green mark recognition related question group's recognition scores for "identifying green mark products are environmentally friendly, products that can be safely purchased" are 4.19 points, 4.28 points, and 4.13 points. It shows that government departments, industry departments and the public all have a high degree of awareness of environmental label products. Respondents of government departments and industry departments in the green mark product trust related question group, the recognition scores for " green mark products are more trustworthy" are 4.01 points and 4.11 points, indicating that government departments and industries The department has a high degree of trust in environmentally-labeled products. | ||
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| 英文關鍵字 | Green Mark, Green Mark Product Trust, Green Mark Product Consumer Intention | ||