108年度提升綠色產品形象及包裝綠色消費新慨念專案工作計畫
| 中文摘要 | 本計畫主要工作內容包含製作2支綠色消費宣傳影片並行銷，透過相關管道與平台宣傳，快速傳播綠色消費理念，提升民眾綠色消費認度，進而達到民眾對綠色消費之認同；另一為製作國家企業環保獎形象影片，透過影片宣傳促使更多企業以得獎者為楷模，善盡企業社會責任，共同推動環境保護工作，提升環境品質，並增進獲獎企業之榮耀感。完成2支綠色消費宣傳影片，2支影片主題分別為介紹環保標章與碳標章，2支皆包含闡述綠色消費之精神。 完成國家企業環保獎形象影片。已執行綠色消費宣傳網路宣傳，並且搭配網紅(KOL)Facebook 宣傳2支影片。 本案為增加宣傳效果，於11月進行合約變更，增加戶外媒體之宣傳管道(超商電視、客運站點候車廣告與影廳廣告)。已於108年12月底前完成。 | ||
|---|---|---|---|
| 中文關鍵字 | 環保標章 碳足跡標籤 綠色消費 | ||
基本資訊
| 專案計畫編號 | EPA064108016 | 經費年度 | 108 | 計畫經費 | 3800 千元 |
|---|---|---|---|---|---|
| 專案開始日期 | 2019/05/06 | 專案結束日期 | 2019/12/31 | 專案主持人 | 余昌勳 |
| 主辦單位 | 管考處 | 承辦人 | 蔣憶玲 | 執行單位 | 觸動數位國際股份有限公司 |
成果下載
| 類型 | 檔名 | 檔案大小 | 說明 |
|---|---|---|---|
| 期末報告 | 108A182.pdf | 20MB | 期末報告定稿 |
2019 Improving the Image of Green Products and Introducing the New Concept of Green Consumption
| 英文摘要 | The main scope of work of this project includes making two campaign videos of green consumption and marketing. It is planned to spread the ideas, heighten the public’s understanding, and further the acceptance when it comes to green consumption by relevant channels and platforms. Furthermore, an image video for National Eco-Friendly Enterprise Award is produced to set the bar and urge more enterprises to follow suit the winners. This is to engage them to take the social corporate responsibility and promote environmental protection work with an aim to improve the quality of the environment and enhance the winners’ sense of honor. Two campaign videos of green consumption completed, with a focus on the Green Mark and Carbon Label illustrating the spirit of green consumption. An image video for National Eco-Friendly Enterprise Award completed. Online promotion of green consumption performed in combination with two campaign videos partnered with KOL on Facebook. In order to increase the promotion effect, outdoors media, such as commercials shown on the televisions of convenience stores, in the waiting area of bus stations, and theaters, has been added as an extra channel through the amendment to the contract of this project in November. And all the commercials displayed by outdoor media were completed before the end of December. | ||
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| 英文關鍵字 | Green Mark Carbon Footprint Label Green consumerism | ||