環境資源報告成果查詢系統

110年度土壤及地下水宣導業務推廣計畫

中文摘要 本計畫自110年3月11日至110年12月31日止,透過多元宣導方式與運用線上多媒體,推廣土壤及地下水品質保護概念。執行成果簡要說明如下: 1.研擬執行規劃書:於110年4月23日完成提送各工作項目之執行規劃。 2.編製土污基管會20年紀實:彙整更新臺灣土壤及地下水污染調查與整治之二十年成果,辦理2場次紀實專諮會確認紀實內容,與印製中文版紀實230本、英文版20本,更製作紀實網站提供公開閱覽;亦於110年11月12日於中山堂光復廳辦理紀實發表會,邀請產、官、學、研、民各界關心土壤與地下水的人士參與,共171人與會。 3.土水環境教育宣導活動:已完成土污基管會3部繪本影片製作,以及1部舞台劇影片,並各別辦理線上活動1場次。舞台劇影片亦以USB提供政風單位與地方環保局及教育局運用。完成製作三款宣導品,包含客製化蛋糕毛巾1,000個,客製化醫療口罩2,000份。 4.設計土水保護桌遊:兼顧土水保護教育意涵與遊戲趣味性,設計適合國小中高年級學生的土水保護桌遊。已完成辦理桌遊專諮會1場次,並辦理國小到校推廣共6場次,共132位學生參與。了解學生試玩意見後,製作桌遊250份。 5.多媒體宣導:經營管理FB與IG《土淨水清系列活動》粉專,110年4月至11月期間,FB和IG共發布88則貼文,合計觸及人數達656,808,完成辦理共6場次粉絲互動活動,合計共增加1,989位粉絲;設計製作土污基管會專屬貼圖40張,已於110年9月16日正式上架;與《空中英語教室》合作中英文教材,出版雜誌21萬冊,並進行媒體推廣;於《天下雜誌》與《聯合新聞網》上刊3篇文稿,每月不重複瀏覽為720萬次與1,500萬次,廣告曝光數合計為930,196、FB社群觸及人數為300,801。
中文關鍵字 土壤、地下水、宣導、環境教育

基本資訊

專案計畫編號 經費年度 110 計畫經費 6481.142 千元
專案開始日期 2021/03/11 專案結束日期 2021/12/31 專案主持人 陳志銘
主辦單位 土污基管會 承辦人 張若儀 執行單位 財團法人台灣產業服務基金會

成果下載

類型 檔名 檔案大小 說明
期末報告 110年度土壤及地下水宣導業務推廣計畫.pdf 14MB

Project of Soil and Groundwater Advocacy Business Promotion Plan of 2021

英文摘要 The project period is from March 11 to December 31, 2021. The abstract of implementation is as following: I.Developing the implementation plan: The implementation plan of the submitted work items was completed on April 23, 2021. II.Compilation of the 20-year documentary of Soil and Groundwater Pollution Remediation Fund Management Board: Summarized and updated the 20-year results of soil and groundwater pollution investigation and remediation, and 2 conferences have been processed to confirm the documentary content. 230 copies of Chinese editions and 20 copies of English editions have been printed, and the documentary website was set up simultaneously. On November 12, 2021, a documentary presentation was held in Taipei ZhongShan Hall, which invited people from all walks of life who care about soil and groundwater, with a total of 171 participants taking part. III.Environmental education activities of soil and groundwater: The videos of 3 picture books and 1 stage play were completed, and online activities were held respectively. Stage play film is also used by relevant educational units via USB. Completed the production of propaganda items includes 1,000 customized cake towels and 2,000 customized medical masks. IV.Designing the soil and groundwater protection board game: Taking into account the educational meaning and interests, to design a board game suitable for elementary and middle school students. The board game conference has been completed. A total of 6 sessions of elementary school publicity were processed to understand students’ opinions, with a total of 132 students taking part, and 250 boxes of board games were produced. V.Multimedia publicity: Operating FB and IG fanpage and have released a total of 88 posts from April to November, 2021, reaching a total of 656,808 people, and 6 fans interaction activities were completed, adding a total of 1,989 fans. 40 design stickers were officially launched on September 16, 2021. In cooperation with "Studio Classroom" for bilingual teaching materials, 210,000 copies of the magazine have been published, and promoted through various media. Published 3 articles on the official website of “Common Wealth Magazine” and “udn.com”, with 7.2 million and 15 million unique views per month, a total of 930,196 ad exposures, and 300,801 people reached by FB ads.
英文關鍵字 Soil, Groundwater, Promotion, Environmental Education