| 英文摘要 |
The team carried out "An Action Project Plan on Promotion of Liuqiu Eco Tumbler Sharing of Pingtung County in 2022." The execution period is from March 9 to December 1, 2022. This year is still affected by the "new coronavirus pneumonia (COVID 19)" pandemic, but the change in the pandemic prevention policy is no longer the same as the third-level alert issued in 2021, resulting in no tourists at all in Liuqiu Township. As of December 9, 2022, all work items have been completed. The following is a summary of the implementation results of this plan.
Completed the optimization of the established electronic management system "Liuqiu Eco Tumbler Shared Action Circulation System Platform", and retained the convenient mode of scanning the QR Code with the mobile phone for borrowing and returning eco tumblers on site. Guided 24 beverage stands (including shops), 11 non-beverage stores, and 76 homestays to set up Liuqiu Eco Tumbler rental stations, and set up 4 other Liuqiu Eco Tumbler return stations. For the first time this year, the task team cooperated with the electric motorcycle rental stores to launch the rental method of "renting motorcycle and borrowing eco tumbler; returning motorcycle and returning eco tumbler", providing the public with more rental channels. In addition, introducing the concept of borrowing from a place and return from another place to improve the convenience of returning the Liuqiu Eco Tumbler, making it more convenient for tourists to use the Liuqiu Eco Tumbler.
Invest 4,500 Liuqiu Eco Tumblers, 2,500 portable Liuqiu Eco Tumbler bags, and 300 logistics boxes, and continue to lease the store space next to the Liuqiu Visitor Center of the Dapeng Bay National Scenic Area Administration, and activate it as a Liuxing Eco Tumbler cleaning station. During the peak tourist season in July, 2 college students were recruited to strengthen the manpower of the cleaning station. And delivered the cleaned glass for regular inspection to comply with self-defined hygiene management regulations. By using the created LINE group for Liuqiu Eco Tumblers rental of beverage stands and shops, the operators can get started with system operation, trouble reporting, and the process of sending and supplying eco tumblers, and propose suggestions for optimization. The customer service and system side also optimize the operation of the overall system through the cooperation process with each stand and shop. Continue to manage a fan page of the Facebook “Liuqiu Eco Tumbler Sharing Action” to keep the topics' popularity on the Internet. And contract to play a video ads on 9 transportation boats for promoting the Liuqiu Eco Tumbler Sharing Action, so that tourists can receive information about the Liuqiu Eco Tumbler when they plan to visit the island and take the transportation boat.
As of December 9, the total number of Liuqiu Eco Tumblers borrowed was 94,189 times, with 68,185 times rented from homestays being the highest, accounting for 72.4% of the overall rental ratio, followed by 16,757 times borrowed from non-beverage store rental stations (accounting for 19.1%), beverage stands or shops rented 7,656 times (8.7%). In addition to the existing rental mode of scanning QR code, the "booking and borrowing the eco tumbler; checking-out and returning the eco tumbler" borrowing mode is launched to expand and promote the rental capacity of homestays. It is not only more convenient for tourists through the rental channel of homestays, but it also disperses the eco-tumbler promotion pressure of beverage stands. They no longer have to worry about the oppressive feeling from operating Liuxing Eco Tumbler rental system, beverage mixing, and order reminders from customers. Tourists who travel in a group for 2 days (or more) can rent Liuqiu Eco Tumbler at the homestays, and can buy their favorite drinks at any beverage stand or shop in Liuqiu Township, or get water from a water dispenser, while tourists who travel for one day can go to beverage stands or other rental station to rent Liuqiu Eco Tumbler. The estimated garbage reduction benefits for this year are about 193,087 beverage cups or PET bottles, about 5,020 kilograms of PET bottles (calculated as 26 grams per 600 mL PET bottle), reducing carbon emissions by about 28,963 kg CO2e (each bottle of 600 mL bottled water can reduce 150 g carbon footprint).
A total of NT$464,505 in operating expenses was raised through the sale of peripheral products of Liuqiu Eco Tmbler, the inclusion of Liuqiu Eco Tmblers in the standard equipment of room reservations and the rental fee of tumblers is allocated from the reservation rent, and the charging mechanism of borrowing tumblers for group reservations. The plan for seven-year Liuqiu Eco Tumbler rental system of user-paying operation model is proposed. The Liuqiu Eco Tumbler sharing action combined with the user-paying operation model may reach the goal to break even of self-raising NT$3.7 million per year and localized independent operating costs NT$3.7 million in the seventh year and to achieve the vision of local independent and sustainable operation of Liuqiu Eco Tumbler sharing action. This year, the regulation of “restricted using objects and implementation methods for disposal drinking cups’ is announced by EPA. Affected by the discount of NT$5 for bringing your own eco tumblers and the fact that stores should provide free rental of eco tumblers, if the rent of NT$15-30 is directly charged to the public, it will affect each other for the rental of Liuqiu Eco Tumblers. Therefore, the proposal of the paid rental model is still to be discussed the feasibility of implementation, tourist acceptance and expected benefits with local associations, homestay operators, etc.
|