| 英文摘要 |
The "2011 Hualien County Electric Locomotive Promotion and Setup Plan" has been implemented since January 1, 2011. The main work content includes assisting agencies to conduct subsidy review operations, handling publicity activities, multimedia marketing, actual vehicle inspections, questionnaire surveys, The promotion strategy and other six items are planned and implemented, and the various tasks this year will be implemented as follows:
1. Subsidy review work
(1) Continue to cooperate with the Hualien County Government to promote the "low-carbon and friendly environment", continue to maintain the good air quality in Hualien, reduce the damage to the air quality caused by traditional high-pollution locomotives, encourage the public to use low-pollution vehicles, and promote the county's folks to buy low-pollution vehicles The willingness of the transportation means to assist the Environmental Protection Bureau in handling the application case acceptance, review and appropriation of the "Hualien County 111 Huadong Fund Increased Subsidy for Electric Motor Vehicles". The subsidy is 1,000 vehicles and all funds have been allocated.
(2) In order to increase people's willingness to buy electric motorcycles, the county's battery exchange station construction operation and channel marketing strategy analysis were analyzed. The results showed that the battery life and energy supplement problems, and subsidizing the public to buy electric motorcycles is not a long-term solution, and should focus on Construct a convenient environment for the use of electric vehicles. It also promotes the advantages of battery exchange. On the one hand, the battery can be charged in a well-controlled environment. On the other hand, it can prolong the service life of the battery and solve the waiting time due to battery charging. It is the best solution for power supply at present. In addition, the main applicant manufacturers this year are Gogoro and Hongjiateng smart trams, among which heavy-duty trams are the majority, and the age of application is mostly 30-39 years old, and the least is over 60 years old. Therefore, in the next stage, the elderly and student groups can be the main promotion targets.
2. Propaganda activities
(1) In order to improve the effectiveness of publicity on electric vehicles, this plan cooperates with various agencies to set up promotional booths in various large-scale events in the county or conduct test rides in agencies and units, and the display meets the requirements of TES approved by the Industrial Bureau of the Ministry of Economic Affairs. Pollution vehicles are for the public's reference and test ride, to increase the public's willingness to buy. As of October 31, a total of 5 publicity activities have been held.
(2) In order to promote this year's Huadong Fund in the county to increase subsidies for county residents to buy electric motorcycles, 500 promotional brochures and 1,500 promotional materials for subsidies for new purchases and phase-out electric motorcycles were produced. It is used and distributed when conducting activities.
3. Real vehicle inspection
In order to confirm whether the applicant applies for electric vehicle subsidies in 110 and 111 in this county, whether the applicant complies with the content of the "Hualien County Subsidy Program for Newly Purchased Electric Motor Vehicles", and the regulations on transfer of ownership and changes are not allowed within the time limit for applying for subsidy vehicles. Apply for the subsidy information every year, and check whether the applicant and the vehicle registration information have changed. As of October 31, a total of 303 vehicles have been checked, and no violations have been found.
4. Questionnaire
In order to understand people’s experiences after using electric scooters, for those who have purchased electric scooters over the years, this project designs questionnaires related to the usage status, experience and suggestions. As of October 31, a total of 384 questionnaires were collected for statistical analysis. The analysis results show that if there is no subsidy, would they buy it? 336 people ticked "yes", which shows that reducing the subsidy amount has little effect on people's willingness to buy electric motorcycles; People ticked the most, which shows that Hualien City, which has the highest population density, is the main (charging) replacement area for the people in the county. In the future, further analysis and planning can be made for the charging (replacing) stations in this area; the other suggested improvement directions are as follows: 371 people checked the battery monthly rental fee as the most, which shows that the public has great doubts about the use of battery rental fees. When promoting this plan, it will also ask the public about their riding habits on weekdays and provide suitable car models for the public. For reference: for the replacement of electric locomotives in the future, oil/electric locomotives will be chosen. Electric locomotives (battery replacement) account for 98% of the total, while electric locomotives (charging) and fuel locomotives account for 1%. An important factor in the motivation of the car.
5. Media support
In order to promote this year's Huadong Fund in this county to increase subsidies for county residents to buy electric motorcycles, this plan entrusts China Broadcasting Corporation to carry out audio broadcasting on the radio station. From March to November, it will be broadcast according to the scheduled number of days and times every month, and combined with the strengthening of cleaning vehicles The effect of publicity is that the township and city offices will play the broadcast when the cleaning vehicles are collecting and transporting garbage, hoping to improve the county residents' understanding of the information about the replacement of electric vehicles with Huadong Fund subsidy, and increase people's willingness to replace electric vehicles.
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