| 英文摘要 |
In order to promote the National Green Life Movement, we continued the system construction and maintenance of the platform, as well as conducted marketing and publicity to enhance the information richness of the platform and increase communication and interaction with the public.
In terms of platform, we updated a total of 68 posts and 29 open datasets every month. We also produced 3 Green Life mini-games to increase public interaction step by step, with a total of 3,513 people have played the game. In addition, we have transformed Group Travel and Eco-friendly Hotel applications that used to be done on paper to online, built an English website, and earned a webpage accessibility mark to improve the user-friendliness of the system.
In terms of Green Purchase, we provided instant maintenance and operation of the Green Mark System. Based on annual assessments, we also built a Green Procurement and assessment system for the departments of environmental protection. A total of 286,000 Green Procurement records and 3,717 results. We built a three-stage management function for the market tracking and inspection system of Green Mark, and built a management system for the abnormal classification of the Implementation of Inter-entity Supply Contracts data in recent years, eliminating 1,605 abnormal purchase data. At the same time, we revised the Green Product Online Purchase Platform to conform to Responsive Web Design and obtain the accessibility conformance level A. Also, we built exclusive sales channel functions according to the cooperation requirements of Environmental Protection Department, New Taipei City Government.
In addition to providing real-time customer service consultation services, the website also provides education and training, online videos, and other multi-modal to guide the users. It assisted in handling 6,358 customer service consultations, 15 physical education and training sessions, and 1,485 people who completed online education and training. In terms of information security, we analyzed the traffic of the website every month. During the project, a total of 1,952 people visited the website. The website continued to meet the website inspection standards of the Environmental Protection Administration and our additional information security tests without major security issues. We have also completed the upgrade of the old mainframe of the Environmental Protection Administration.
In the marketing of Green Life, we designed a special effect frame for photo stickers and held corresponding activities, filmed a series of videos on World Environment Day, and promoted the 30th anniversary of the Green Mark. We cooperated with five KOLs of different styles to promote various aspects of Green Life. The number of impressions exceeded 1 million times. We also sent staff to participate in stall activities to promote and publish MRT advertisements, assisting in applying for public welfare support broadcasting to expand publicity, designing six forms of graphic literature, and publishing them in electronic form. The total number of marketing benefit engagements reached 5,048, with a total of 150,000 people reached and 9.58 million impressions.
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