環境資源報告成果查詢系統

112-113年生活中化學物質科普知識推動暨風險溝通計畫

中文摘要 本計畫完成維運及擴充化學知識地圖網站,包含協助網站資料上稿、資料拋轉、新增20個國內外學術與科普知識網站連結、更新全球化學事件回顧貼文、擴充綠色生活專區資料(包括室內區及戶外區),並整合Google analytics進行網站分析,提出網站建議精進方案。 完成設計文宣並利用多元管道與新興媒體進行化學物質風險溝通。其一,透過生活中的化學物質 Chem Life Facebook粉絲專頁宣導化學物質資訊,包含完成589則貼文,並提交周報及月報;辦理10場粉絲互動活動,且與16個不同知識性平臺相互推廣合作,並於維運期間增加20,841粉絲人數。其二,維運化學署LINE官方帳號,包含完成製作LINE行銷貼文25件及協助發布化學署臨時交辦之推廣貼文。其三,完成化學物質風險相關活動執行成果媒體刊登8則。最後,完成化學物質主題燈箱廣告規劃及製作6則。 完成轉譯化學資訊並建構文字化、圖像化、影像化的化學知識,包含製作2024及2025年桌曆1式並印製500份、編撰國中小化學科普文章22篇(2篇為加值),經化學署同意後置於化學知識地圖網站、編撰全球化學事件回顧貼文80篇、編撰主題操作文案15篇,經化學署同意後置於化學知識地圖網站專欄、印製國語日報科學版專欄文章書籍2,000本(1,500本為加值),並刊載於化學知識地圖網站。 協助化學署運用媒體,以不同角度傳遞生活性化學議題,包含辦理多元媒體溝通人才培力營基礎班1場,並產出成果影片5支、成果手冊1式、側拍紀錄片1支;辦理多元媒體溝通人才培力營進階班1場,並產出成果影片3支、成果手冊1式、側拍紀錄片1支。 協助化學署重要政策宣導及其他行政支援及配合事宜,包含根據不同利害關係人製作4式簡報和辦理重要政策宣導課程5場、召開文案內容專家學者審查會議10場,每場出席專家學者至少3人、配合參與4場會議,並依化學署需求完成10項交辦事項。
中文關鍵字 化學物質、風險溝通、人才培力、科普宣導

基本資訊

專案計畫編號 經費年度 112 計畫經費 11350 千元
專案開始日期 2023/05/19 專案結束日期 2024/11/15 專案主持人 洪榮勳
主辦單位 化學署綜合規劃組 承辦人 劉乃菱 執行單位 財團法人環境資源研究發展基金會

成果下載

類型 檔名 檔案大小 說明
期末報告 「112-113年生活中化學物質科普知識推動暨風險溝通計畫」成果報告_compressed.pdf 48MB

Project of Promoting the Chemicals Knowledge in Life and Chemicals Risk Communication

英文摘要 This project involves maintaining and expanding the Chemical Knowledge Map website of the Chemicals Administration. It includes assisting with content uploads, data transfers, adding 20 new links to domestic and international academic and popular science websites, updating global chemistry event review articles, expand the Green Living section (including indoor and outdoor areas), and integrating Google Analytics for website analysis to propose improvement plans. Also focuses on creating promotional materials and using diverse channels and emerging media to communicate chemical substance risks. First, Chem Life Facebook Fan Page: The page promoted information about chemical substances by publishing 589 posts, submitting weekly and monthly reports, organizing 10 interactive fan activities, collaborating with 16 knowledge platforms, and increasing the number of followers by 20,841 during the operation period. Second, LINE Official Account Management: This involves creating 25 marketing posts for LINE and supporting the publication of promotional posts assigned by the Chemicals Administration. Third, Media Coverage: The project aims to secure 8 media placements reporting on activities related to chemical risk communication. Last, Thematic Lightbox Advertisements: Planning and producing 6 advertisements focused on chemical substance themes. Translate chemical information and develop chemical knowledge in textual, visual, and video formats. It includes producing 2024 and 2025 desk calendars, writing 22 science articles (in which 2 articles were value-added services) targeting junior high school and elementary school students to be posted on the Chemical Knowledge Map website, compiling 80 global chemistry event review articles, preparing 15 thematic action plans for the website's dedicated section, and printing 2,000 copies (in which 1,500 were value-added services) of The Mandarin Daily News science column compilation, which also be published on the website. Additionally, the project assisted the Chemicals Administration in using media to convey chemical topics from different perspectives, inclusive of hold a basic media communication training camp, resulting in 5 outcome videos, one handbook, and a behind-the-scenes documentary. Besides, conducted an advanced media communication training camp, producing 3 outcome videos, one handbook, and a behind-the-scenes documentary. Finally, the project supported the Chemicals Administration in promoting key policies and providing administrative assistance. This includes creating 4 presentation materials for different stakeholders, organizing 5 policy promotion courses, holding 10 expert review meetings with at least 3 experts in attendance for each, participating in 4 meetings, and completing 10 tasks as requested by the Chemicals Administration.
英文關鍵字 Chemical substances, risk communication, talent cultivation, propaganda of science popularization.