| 英文摘要 |
This project, in alignment with the Ministry of Environment’s Green Lifestyle Policy, established and maintained the Green Lifestyle Information Platform while implementing marketing initiatives to promote nationwide participation in green lifestyle.
The platform’s features include systems for Green Lifestyle Information Platform, Green Mark Management, Green Procurement Reporting, and Municipal Evaluations. Newly developed functions include a dedicated Green Lifestyle Action Guidelines Page and a Life Carbon Footprint Calculator, designed with tailored interfaces to help the public access green lifestyle information and calculate their personal carbon footprints. Following standard operating procedures, the platform published 80 posts in Chinese, 20 posts in English, and 6 holiday-themed designs while updating 23 open data sets monthly. This project also strengthened the certification mechanisms for Green Travel, notifying 93 travel agencies of system upgrades and encouraging the transition from paper-based itineraries to digital formats.
In the Green Mark System, processes were restructured into a two-phase review system in accordance with regulations, with additional features such as online payment, optimized vendor workflows, and real-time application progress notifications to enhance efficiency. System updates related to specification changes were completed within one day, and a download history feature was introduced to support future electronic certification needs. For certified products, the system and administrators proactively reminded vendors to complete required reporting and optimized tracking and verification functions to enhance system performance.
The Green Procurement and Municipal Evaluation Systems were upgraded to reflect institutional changes, ensuring alignment between the Ministry of Environment and local Environmental Protection Bureaus in promoting Green Lifestyle initiatives. Over two years, this project collected 650,000 green procurement records from the public sector and 77,000 records from the private sector, totaling NT$98.91 billion in expenditures. Additionally, 6,410 evaluation results were reported by local Environmental Protection Bureaus. To support future integration with the Government e-Procurement System, this project developed comprehensive reference documentation. The Green Product Online Purchase Platform was decommissioned in April 2024 following the completion of its objectives.
The platform also provided diverse customer service and training resources, including 12,567 hotline consultations, 1,138 email responses, 30 training sessions, and online tutorials, reaching a total of 5,543 participants. In cybersecurity, the platform adhered to the Ministry’s security standards while conducting 22 additional system vulnerability scans. In 2024, the green procurement system database was migrated from MySQL to the Ministry’s shared MSSQL database, enhancing system efficiency. The platform’s external website met all Ministry audit standards, earning a perfect score.
The marketing and promotional campaign employed various channels and multimedia advertisements to reach diverse audiences. Activities included social media sharing initiatives, in-person Green Lifestyle events, holiday-themed giveaways, the creation of promotional materials, and managing the Green Lifestyle Facebook page. The campaign highlighted the Green Lifestyle Action Guidelines, focusing on six lifestyle areas: food, clothing, housing, transportation, education, recreation, and shopping. Multimedia strategies included producing Green Lifestyle promotional videos, leveraging public service broadcasting resources to air content on TV, radio, LED tickers, and LCD panels, and hosting giveaways tied to the guidelines. These efforts increased public acceptance, subtly influencing behavior and encouraging gradual adoption of sustainable practices. This comprehensive campaign reached a total exposure of 15.16 million people, advancing the goal of widespread Green Lifestyle adoption and contributing to the realization of net-zero living.
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