環境資源報告成果查詢系統

113年度土壤及地下水宣導業務推廣計畫

中文摘要 本計畫自113年2月29日至113年12月31日止,透過多元宣導方式與運用線上多媒體推廣土壤及地下水品質保護概念。執行成果簡要說明如下: 1.研擬執行規劃書:於5月8日完成提送計畫各工作項目之執行規劃。 2.土水保護線上學習活動:結合「《PaGamO》線上遊戲學習平臺」辦理「淨土之巔-土壤及地下水保護電競賽」,參賽對象為全臺4年級至8年級在學學生,透過線上遊戲之創新學習方式,引發學習熱忱,傳達土壤及地下水、淨零綠生活等環保知識,並提供合計超過30萬元之獎勵。活動開賽前推出兩波線上知識任務,作為暖身活動,累積超過8萬人參與。報名期間陸續透過社群媒體、線上學習平台、網路廣告等宣傳活動訊息,廣告曝光量超過60萬次;線上初賽於10月17日至10月21日辦理,全臺有近2,000位學生參加,最終由積分排名前30名選手晉級決賽,並於11月16日舉行實體決賽暨頒獎典禮,包含長官貴賓、晉級選手及陪同代表共計118人與會。 3.土水環境教育宣導活動:採用體驗教育方式,以親子家庭為目標對象,結合各地農特產,將土壤與地下水保護觀念融入體驗活動,藉此傳達土壤及地下水的健康與食物安全息息相關。本工作項已於7月12日、8月3日分別在宜蘭及彰化地辦理環境教育推廣活動共2場次,合計共78人參與。活動設計採取互動問答融入土水保護觀念,更安排動手體驗提升孩子的投入度,家長與孩子的反應皆相當良好,期望未來能持續辦理體驗活動,提供更多寓教於樂的機會。 4.土水保護桌遊體驗活動:今年度從校園著手,辦理教師增能培訓和學生入班教學共兩種類型活動。教師增能培訓帶領教學人員從認識土水保護桌遊與土水保護觀念開始,進而學會使用桌遊輔助課程教學,已於5月8日、5月24日、5月31日辦理共3場次,合計共69人參與;學生入班教學則在遊戲後引導學生思考,帶領理解桌遊所傳達的概念,建立對土壤及地下水的基本認知與保護觀念,同時亦透過實際入班持續精進桌遊教材與教法,已於5月至10月期間辦理共9場次,合計共229位學生參與。針對土水保護桌遊,本工作項共提供體驗、借用、索取3種申請方式,並持續開放各界申請,今年度(截至11月)共計30筆申請(體驗2案、借用7案及索取21案),持續聯繫申請單位提交相關資料。 5.多媒體宣導:本工作項經營管理FB與IG《土淨水清》粉專,按季製作圖文,並依核定排程發布貼文,今年度合計發布153則貼文,貼文觸及人數超過18萬,另於8月至9月期間完成辦理4場次粉絲互動活動,粉絲參與熱烈,粉專追蹤人數合計提升超過800人;今年度亦運用環管署土污基管會代言人-小水滴與泥寶設計製作社群濾鏡,並於10月辦理社群推廣活動,吸引粉絲使用濾鏡,共有超過17萬曝光數;另與《空中英語教室》合作地下水主題之中英文教材,於9月15日出版21萬冊紙本雜誌,並於10月進行網路、電視、廣播等多媒體推廣。 6.特色宣導:今年度製作三款宣導品提供機關各項活動使用,合計共500份;本計畫亦蒐集彙整機關歷年辦理活動,並根據不同活動之辦理形式,研提兩種未來特色宣導方案供機關擇定。
中文關鍵字 土壤、地下水、宣導、環境教育

基本資訊

專案計畫編號 經費年度 113 計畫經費 6800 千元
專案開始日期 2024/02/29 專案結束日期 2024/12/31 專案主持人 葉雅馨
主辦單位 環管署土壤及地下水污染整治基金管理會 承辦人 李翌綺 執行單位 財團法人台灣產業服務基金會

成果下載

類型 檔名 檔案大小 說明
期末報告 113年土壤及地下水宣導業務推廣計畫_成果報告_合併(審查會後修改).pdf 18MB

Project of Soil and Groundwater Advocacy Business Promotion Plan of 2024

英文摘要 The project period is from February 29, 2024, to December 31, 2024. The abstract of implementation is as following: I. Developing the Implementation Plan: The implementation plan of the submitted work items was completed on May 8, 2023. II. soil and groundwater protection E-sports: holding in collaboration with PaGamO, targeting students from grades 4 to 8. Through online game-based learning, the event aimed to inspire enthusiasm for learning and promote environmental knowledge related to soil and groundwater protection and other eco-friendly topics. The total value of the prizes exceeds NT$300,000.Two online activities were launched before the event started, with more than 80,000 participants. The online preliminaries were held from October 17th to October 21st. A total of nearly 2,000 students participated. In the end, the top 30 players, based on scores, advanced to the finals, which were held on November 16. A total of 118 people attended the finals and award ceremony. III. Environmental education activities of soil and groundwater: The target audience is parents and children, and the concept of soil and groundwater protection is integrated into the activity, so that children can understand the way of coexisting with the environment and understand the harm caused by soil and groundwater pollution. The event has been held 2 times on July 5th and August 3rd, with a total of 78 people participating. The response from parents and children has been very good, and they hope to continue to hold experience activities in the future. IV. Board game activities of soil and groundwater: The teacher training activities started with understanding the concept of board games and soil and groundwater protection, and then learned to use board games to assist course teaching. A total of 3 sessions were held on May 8th, May 24th and May 31st, with a total of 69 people participated. In the student section, we guide students to think after the game, guide them to understand the concepts conveyed by the board game, and establish basic understanding and protection concepts of soil and groundwater. A total of 9 sessions have been held in May to October, with a total of 229 students. An application mechanism for board game teaching aids has been formulated. Currently, a total of 2 cases have been applied for experience, 7 cases have been borrowed, and a total of 21 cases have been requested. V. Multimedia publicity: Operating FB and IG fan page and have released a total of 153 posts from March to December, 2024, reaching more than 180,000 people. And 4 fan events were held from August to September, leading to an increase of over 800 followers. In addition, this year, the mascot of the Soil and Groundwater Pollution Remediation Fund Management Board, Water Droplet and Sediment Baby, was used to design FB and IG filters. A promotional campaign was held in October, resulting in over 170,000 exposures.In cooperation with "Studio Classroom" for bilingual teaching materials, 210,000 copies of the magazine have been published on September 15, and promoted through various media, including online community, radio, TV, and other media promotion. VI. Special promotional materials:total of three types of promotional materials have been planned, targeting different groups, totaling 500 copies.And by collecting and compiling past activities, two distinctive promotional proposals with different formats have been developed.
英文關鍵字 Soil, Groundwater, Promotion, Environmental Education