環境資源報告成果查詢系統

廢乾電池回收宣導專案工作計畫

中文摘要 資訊科技的發達,造就了地球無國界、同時也打造資訊地球村,但伴隨著科技所帶來之環境生態破壞及污染,在享受科技豐碩成果之時,我們也必須面對人類對地球環境所造成之污染。 本報告旨在透過整合行銷之宣傳模式,協助行政院環境保護署加深民眾廢乾電池回收的觀念,並進而宣導力行,真正落實廢乾電池回收宣導的工作。 在此次宣導專案中,CF宣導帶特別邀請偶像團體─麻吉團體與張祖恩署長共同擔綱演出,並首次創新設計以RAP歌曲結合3D動畫達到另類宣導效果,在各大頻道及廣播電台強力播送之下,頗受各界好評,同時也具體加深民眾對於宣導主題之印象度。
中文關鍵字 廢電池,廢電池回收,

基本資訊

專案計畫編號 EPA-93-HA11-03-A150 經費年度 093 計畫經費 8200 千元
專案開始日期 2004/10/31 專案結束日期 2005/01/31 專案主持人 劉鳳招
主辦單位 回收基管會 承辦人 執行單位 傳暢國際事業有限公司

成果下載

類型 檔名 檔案大小 說明
期末報告 0000091505.pdf 100MB [期末報告]公開完整版

Waste dry battery recycling promotion project report

英文摘要 With the development of the information technology, the boundaries between countries have disappeared and at the same time a global village has been founded. In spite of the modern life that results from this advanced technology,our earth is now suffering a great deal of pollution and damages. While we are enjoying the harvest of the great technology, we are also facing serious pollution that caused by our human beings. The promotion campaign of the project applies integrated selling skills to assist Environmental Protection Administration (EPA)builds a strong concept for our citizens to recycle waste dry batteries.Putting every single plan into practices, we hope that the campaign plans of waste battery recycling can be truly executed in details.
英文關鍵字 Waste dry battery