| 英文摘要 |
As the whole world is devoted to environmental protection, Taiwan cannot afford to lag behind. For a better environment, the project aims to positively demonstrate the value and policy of environmental protection, making people practice the concept in daily life. The execution of the project contains the promotion plans in different ways such as TV, magazines and network.
Further information of the execution includes features, news snap shot,TV news, interviews, creative events, showcase, special programs and so on.
For more direct communication, the EPA invited representatives of targeted businesses to appear on television talk shows. This effective allocation and use of media resources is a successful first step in the promotional campaign for the “The cleanliness of 98 attracts , and the environmental protection permanently arranges it and is happy “. Other promotional tools include creative event to attract attention and the program of discovering Taiwan—all of which make significant contributions to the project.
The planning of“The cleanliness of 98 attracts , and the environmental protection permanently arranges it and is happy“campaign is now completed. A long-term media campaign that uses all avenues is now necessary to ensure that the program’s environmental values and knowledge are effectively.
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