環保產品宣導及線上採購網推廣 (第二年) 專案工作計畫
| 中文摘要 | 本年度計畫繼96 年架設環保產品線上採購網後，延續網站維護營運及進 駐招商作業，以提供民眾、企業團體、及政府機關便利管道購買環保標章及節 能省水標章產品。除在全國舉辦3 場招商說明會，爭取更多相關廠商進駐，增 加購物網商品，也善用網路廣告、廣播雜誌媒體、及部落格等，推出許多不同 行銷活動，並與其他企業進行策盟合作，成功增加網站曝光度，達到計畫營業 額目標及提升全民綠色消費及綠色採購理念之目的。另外，計畫團隊協助設計 環保署11 樓環保產品展示櫥窗陳設架構方式，及製作4 樓電子相框播放內容， 以向來訪訪客宣導綠色消費理念。 為協助將環保標章制度從產品推展至服務業，計畫團隊配合環保署訂定環 保旅館標章規格標準，自去年底舉辦「2008 全國環保旅館大賽」，並於今年持 續線上票選活動進行及其他宣導工作，包括獎品贈送參與網友、頒獎表揚環保 管理措施良好之旅館、舉辦標章規格標準說明會、及一對一輔導等，向大眾與 旅館業者宣導環保旅館概念，鼓勵業者深入實施環保管理措施，進而申請環保 旅館標章。 | ||
|---|---|---|---|
| 中文關鍵字 | 環保產品線上採購網, 環保產品及綠色消費宣導, 綠色行銷, 環保旅館線上票選活動, 宣導環保旅館標章規格標準, 環保產品展示櫥窗與電子相框 | ||
基本資訊
| 專案計畫編號 | EPA-97-K102-02-209 | 經費年度 | 097 | 計畫經費 | 3400 千元 |
|---|---|---|---|---|---|
| 專案開始日期 | 2008/02/13 | 專案結束日期 | 2008/12/31 | 專案主持人 | 蕭立國 |
| 主辦單位 | 管考處 | 承辦人 | 王欽彥 | 執行單位 | 惠國顧問股份有限公司 |
成果下載
| 類型 | 檔名 | 檔案大小 | 說明 |
|---|---|---|---|
| 期末報告 | 2008環保產品宣導及線上採購網推廣(第二年)計畫期末報告.pdf | 25MB | [期末報告]公開完整版 |
Green Products Online Shop Promotion Project (2nd year)
| 英文摘要 | Continuing the establishment and operation of the Green Product Online Shop, the Green Products Online Shop Promotion Project (2nd Year) is designed to continue running and recruiting more manufacturers to put their products on the website, aiming to provide consumers, industries and organizations, and government agencies a better access to purchase III green products. Other than organizing 3 recruitment events to join in, this year the project team has launched a series of marketing campaigns by utilizing online advertisements, medias like radio broadcast and magazines, and internet blogs, as well as jointed forces with other companies to increase the shop＇s exposure, achieving this year＇s designated profit and increasing the public awareness of green consumption. Moreover, the project team helped design the structure and content of the green products display case on the 11th floor in the EPA building as well as provide promotion slides for the e-albums on the 4th floor, promoting green consumption to the visitors. In order to help expand the green mark system from manufactured products to service industry, an online “2008 Green Hotel Contest＂ was held at the end of 2007 as the additional part of the Green Products Online Shop Promotion Project (2nd Year). In accordance with the EPA＇s progress in designing the green hotel mark certification, the project team continued the online voting games as well as organizing other promoting events, such as drawing prizes for contest participants, awarding hotels that implemented excellent environmental management and measures, holding seminars that introduced standards required by the green hotel certification, and offering one-on-one consulting with hotel managers. These are all aimed to promote the concept of green hotel to the consumers and hotel industry and encourage the industry to adopt more environmental friendly management and measures and further apply for the green hotel certificates. | ||
|---|---|---|---|
| 英文關鍵字 | Green Products Online Shop, Promoting Green Products and Green Consumption, Green Marketing, Green Hotel Online Voting, Promoting Green Hotel Mark Certification, Green Products Display Case Design | ||