| 英文摘要 |
In order to reduce the amount of garbage and increase the percentage of resource reuse, this project aims at assisting Recycling Fund Management Board(RFMB), Environmental Protection Administration (EPA), focusing on recycling items that the EPA announces. This project intends to make a deep impression about recycling on the general public, achieve the expected results, and strengthen the profound meaning of recycling by a high exposure of media and creative and lively promotion activities. Therefore, the general public will realize the importance of why and how to recycle and internalize this concept in daily life. In this way, recycling will be a part of the general public’s habits and consciousness, and the concept of recycling will be realized.
The recycling promotion project includes the exposure and production of media such as TV, broadcasts, newspapers, magazines, and internet advertisements. The total benefit is over fifty million dollars, and the number of the participants of the on-line game-free gift activity is over thirty thousand people. In addition, the outdoor rap show was well received with a lot of people sign up and thousands of people present themselves to join the activities. Besides, the Record of Ten-year Achievements of RFMB with introduction of both English and Chinese version is born after a conscientious examination. It not only illustrates every single fruitful result of RFMB since it was founded ten years ago, but also stands for a big step of recycling policy of Taiwan.
As to conduct “2006 Recycling Promotion Project”, all the planned items have been completed. After evaluation, this promotion activity is regarded as a very successful task which can be served as a reference for future promotion projects. Apart from continuing to promote the concept of recycling, the ultimate goal is to make the general public realize the concept of “No Garbage, All Resource”; hence, the ideal of none discarded garbage can be put into practice, and the goal of earth sustainable development can be achieved.
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