環保專案成果報告查詢系統

專案計畫編號	EPA-100-GA101-03-A219
經費年度	100
計畫經費	2,985 千元
專案開始日期	2011/07/27
專案結束日期	2011/12/31
專案主持人	劉美男
主辦單位	土污基管會
承辦人	吳雅婷
執行單位	寰緯公關顧問股份有限公司
專案分類	土壤及地下水
中文關鍵字	土壤及地下水污染;污染預防宣導短片;茂伯(林宗仁);鳥來嬤(吳敏);土地管理;土地交易;廣告託播;研究與模場;研究成果發表
英文關鍵字	Soil and groundwater pollution;Promotion film of;Uncle Mao;Grandma Niao Lai;Land management;Land trade;Advertisement trust broadcast
協同主持人
共同主持人
計畫聯絡人	劉美男/張哲銘
計畫聯絡電話	02-27319881#201
計畫聯絡信箱	cindy@sapr.com.tw

中文摘要	為推動國人土壤及地下水污染預防的環保教育，強調「土地品質即價值」觀念，以及提供產、官、學各界的交流平台，增進土壤及地下水污染研究新技術的探討與施做了解，並提升土壤及地下水污染整治成果的能見度，特執行「土淨水清宣導影片企劃與成果發表執行計畫」，分為2項任務─拍攝製作「土地品質宣導短片」和籌備舉辦「土壤及地下水污染研究與模場成果發表會」。「土地品質宣導影片」旨在向一般社會大眾進行宣導，讓民眾對我們腳下踩的這片土地、生存條件與居住的環境品質更加重視與了解，特別是提醒可能買賣土地或擁有土地之民眾，於土地交易與土地管理時應注意事項與其責任義務，並傳達「預防勝於整治」的觀念。 30秒短片共分為2支─「土地交易篇」及「土地管理篇」，皆以自然語發音(國台語交錯)，各有中文字幕與英文字幕2種版本，其中「土地交易篇」於100年11月8日至30日、12月10日至15日於華視和東森2家電視台託播，共80檔次。「土壤及地下水污染研究與模場成果發表會」於100年12月14日假台大醫院國際會議中心舉辦，會場分為口頭發表及成果展覽2區，口頭發表部分共有「重金屬整治」、「有機整治」、「調查」、「底泥」、「風險評估」五大議題，由20個計畫研究單位主持人依序上台發表，並由審查委員做結語；成果展覽為40幅研究成果海報、模型及多媒體展示等，並安排相關系所學生擔任導覽人員與現場來賓互動。成果發表會接觸人次達351人次，其中學術單位佔44%，為土壤及地下水污染防治相關系所之教師與學生；相關企業佔31%，為土壤及地下水污染整治相關技術廠商；政府機關環保類別人員佔19%；其他佔6%。開幕式以短劇方式呈現，以大型背板如土壤採樣機、土堆、監測井等模擬整治現場，四位農化系所學生代表未來的土地醫生，利用儀器檢測土壤，並開立土地整治四大處方箋，當天吸引5家平面媒體、1家電子媒體、1家廣播媒體、2家網路媒體出席採訪報導，出席記者共11人。本計畫共露出51則相關新聞，較原定25次達成率204%，並創造4,552,839元的新聞價值；另電視託播80檔、報紙廣告2篇、關鍵字廣告曝光158萬次，總計媒體觸及達約21,636,401人次，提升民眾對土壤及地下水保育的認知與污染整治的成果。
中文關鍵字	土壤及地下水污染;污染預防宣導短片;茂伯(林宗仁);鳥來嬤(吳敏);土地管理;土地交易;廣告託播;研究與模場;研究成果發表

中文摘要

為推動國人土壤及地下水污染預防的環保教育，強調「土地品質即價值」觀念，以及提供產、官、學各界的交流平台，增進土壤及地下水污染研究新技術的探討與施做了解，並提升土壤及地下水污染整治成果的能見度，特執行「土淨水清宣導影片企劃與成果發表執行計畫」，分為2項任務─拍攝製作「土地品質宣導短片」和籌備舉辦「土壤及地下水污染研究與模場成果發表會」。「土地品質宣導影片」旨在向一般社會大眾進行宣導，讓民眾對我們腳下踩的這片土地、生存條件與居住的環境品質更加重視與了解，特別是提醒可能買賣土地或擁有土地之民眾，於土地交易與土地管理時應注意事項與其責任義務，並傳達「預防勝於整治」的觀念。 30秒短片共分為2支─「土地交易篇」及「土地管理篇」，皆以自然語發音(國台語交錯)，各有中文字幕與英文字幕2種版本，其中「土地交易篇」於100年11月8日至30日、12月10日至15日於華視和東森2家電視台託播，共80檔次。「土壤及地下水污染研究與模場成果發表會」於100年12月14日假台大醫院國際會議中心舉辦，會場分為口頭發表及成果展覽2區，口頭發表部分共有「重金屬整治」、「有機整治」、「調查」、「底泥」、「風險評估」五大議題，由20個計畫研究單位主持人依序上台發表，並由審查委員做結語；成果展覽為40幅研究成果海報、模型及多媒體展示等，並安排相關系所學生擔任導覽人員與現場來賓互動。成果發表會接觸人次達351人次，其中學術單位佔44%，為土壤及地下水污染防治相關系所之教師與學生；相關企業佔31%，為土壤及地下水污染整治相關技術廠商；政府機關環保類別人員佔19%；其他佔6%。開幕式以短劇方式呈現，以大型背板如土壤採樣機、土堆、監測井等模擬整治現場，四位農化系所學生代表未來的土地醫生，利用儀器檢測土壤，並開立土地整治四大處方箋，當天吸引5家平面媒體、1家電子媒體、1家廣播媒體、2家網路媒體出席採訪報導，出席記者共11人。本計畫共露出51則相關新聞，較原定25次達成率204%，並創造4,552,839元的新聞價值；另電視託播80檔、報紙廣告2篇、關鍵字廣告曝光158萬次，總計媒體觸及達約21,636,401人次，提升民眾對土壤及地下水保育的認知與污染整治的成果。

中文關鍵字

土壤及地下水污染;污染預防宣導短片;茂伯(林宗仁);鳥來嬤(吳敏);土地管理;土地交易;廣告託播;研究與模場;研究成果發表

類型	檔名	檔案大小	說明	最新版公開日期
期末報告	土淨水清宣導影片企劃與成果發表執行計畫執行成果完稿.pdf	25MB		2012/2/1 上午 12:00:00

摘要	In order to promote the environmental protection education of soil and underground water pollution prevention for citizens, to emphasize the concept that “quality of land indicates value,” to providing a communication platform for industries, government, and academic fields, to improve the discussion and implementation of new researches about soil and groundwater pollution, and to enhance the visibility of soil and groundwater pollution remediation achievement, we implement “‘Protect Treasures of the Earth’ Promotion Film Project and Achievement Presentation.” This project has two tasks—making a “promotion short film about the quality of land” and holding the “Conference of Soil and Groundwater Pollution Research and Mode Field Achievement Presentation.” “The promotion short film about the quality of land” aims at educating the public so that citizens will emphasize and understand our land, the living conditions, and the quality of living environment. In particular, it reminds people who might buy, sell, or own the land to pay attention to some important things and their responsibility and obligation as trading and managing the land. Besides, it expresses the concept that “prevention is better than remediation.” There are two 30-second short films—“Land Trading” and “Land Management.” The language includes Mandarin and Taiwanese. The subtitle includes Chinese and English. “Land Trading” was broadcast in Chinese TV Station and Eastern Television for 80 times during November 8th~30th and December 10th~15th, 2011. The “Conference of Soil and Groundwater Pollution Research and Mode Field Achievement Presentation” was held at NTUH International Conference Center on December 14th, 2011. The conference included oral presentation area and achievement exhibition area. The oral presentation included five main issues such as “heavy metal remediation,” “organic remediation,” “investigation,” “bottom sediment,” and “risk evaluation.” Hosts of 20 projects and researches presented their achievements by turns and the examination commissioners provided the conclusion. The achievement exhibition included 40 posters of research achievements, models, and multimedia exhibitions. Students from related departments served as the exhibition guide and had interaction with visitors. There were 351 participants in this conference. Among them people from academic fields occupied 44%. They were teachers and students from departments about soil and groundwater pollution remediation. Industries occupied 31%. They were companies with techniques of soil and groundwater pollution remediation. Governmental faculty about environmental protection occupied 19%, and the other participants occupied 6%. The opening ceremony was a short play. Large background plates such as soil sampling machines, soil pile, and monitoring well simulated the site of remediation. Four students from Department of Agricultural Chemistry represented future doctors of the land, checked the soil with the instrument, and subscribed four land remediation subscriptions. There were 5 print media, 1 electronic media, 1 broadcast media, and 2 internet media attending the conference for interview. There were 11 reporters attending this conference. This project was seen in 51 related reports. The achieving rate is 204% of the originally expected number—25. It created 4,552,839 NT dollars of news value. The advertisement was broadcast on TV for 80 times. There were 2 newspaper advertisements. The advertisements of key words reached 1.58 million times. The total media contact reached 21,636,401 person-times. This project improved people’s understanding for soil and groundwater preservation and the achievements of pollution remediation.
英文關鍵字	Soil and groundwater pollution;Promotion film of;Uncle Mao;Grandma Niao Lai;Land management;Land trade;Advertisement trust broadcast

摘要

In order to promote the environmental protection education of soil and underground water pollution prevention for citizens, to emphasize the concept that “quality of land indicates value,” to providing a communication platform for industries, government, and academic fields, to improve the discussion and implementation of new researches about soil and groundwater pollution, and to enhance the visibility of soil and groundwater pollution remediation achievement, we implement “‘Protect Treasures of the Earth’ Promotion Film Project and Achievement Presentation.” This project has two tasks—making a “promotion short film about the quality of land” and holding the “Conference of Soil and Groundwater Pollution Research and Mode Field Achievement Presentation.” “The promotion short film about the quality of land” aims at educating the public so that citizens will emphasize and understand our land, the living conditions, and the quality of living environment. In particular, it reminds people who might buy, sell, or own the land to pay attention to some important things and their responsibility and obligation as trading and managing the land. Besides, it expresses the concept that “prevention is better than remediation.” There are two 30-second short films—“Land Trading” and “Land Management.” The language includes Mandarin and Taiwanese. The subtitle includes Chinese and English. “Land Trading” was broadcast in Chinese TV Station and Eastern Television for 80 times during November 8th~30th and December 10th~15th, 2011. The “Conference of Soil and Groundwater Pollution Research and Mode Field Achievement Presentation” was held at NTUH International Conference Center on December 14th, 2011. The conference included oral presentation area and achievement exhibition area. The oral presentation included five main issues such as “heavy metal remediation,” “organic remediation,” “investigation,” “bottom sediment,” and “risk evaluation.” Hosts of 20 projects and researches presented their achievements by turns and the examination commissioners provided the conclusion. The achievement exhibition included 40 posters of research achievements, models, and multimedia exhibitions. Students from related departments served as the exhibition guide and had interaction with visitors. There were 351 participants in this conference. Among them people from academic fields occupied 44%. They were teachers and students from departments about soil and groundwater pollution remediation. Industries occupied 31%. They were companies with techniques of soil and groundwater pollution remediation. Governmental faculty about environmental protection occupied 19%, and the other participants occupied 6%. The opening ceremony was a short play. Large background plates such as soil sampling machines, soil pile, and monitoring well simulated the site of remediation. Four students from Department of Agricultural Chemistry represented future doctors of the land, checked the soil with the instrument, and subscribed four land remediation subscriptions. There were 5 print media, 1 electronic media, 1 broadcast media, and 2 internet media attending the conference for interview. There were 11 reporters attending this conference. This project was seen in 51 related reports. The achieving rate is 204% of the originally expected number—25. It created 4,552,839 NT dollars of news value. The advertisement was broadcast on TV for 80 times. There were 2 newspaper advertisements. The advertisements of key words reached 1.58 million times. The total media contact reached 21,636,401 person-times. This project improved people’s understanding for soil and groundwater preservation and the achievements of pollution remediation.

英文關鍵字

Soil and groundwater pollution;Promotion film of;Uncle Mao;Grandma Niao Lai;Land management;Land trade;Advertisement trust broadcast