環保專案成果報告查詢系統

專案計畫編號	EPA-97-FA11-03-A232
經費年度	098
計畫經費	3,500 千元
專案開始日期	2008/12/04
專案結束日期	2009/08/31
專案主持人	丁兆蓓
主辦單位	空保處
承辦人	謝議輝
執行單位	天喜整合行銷事業有限公司
專案分類	化學物質管理
中文關鍵字	空氣污染、室內空氣品質、宣導
英文關鍵字	Air pollution、indoor air quality、guidance
協同主持人
共同主持人
計畫聯絡人	石家雯
計畫聯絡電話	02-66398866#19
計畫聯絡信箱	tcimc.co@msa.hinet.net

中文摘要	為增進全民對環保署施政之了解，提升民眾空氣污染防制意識及知識，運用大眾媒體行銷，宣導空氣污染防制。規劃辦理活動，塑造環保署積極推動形象，以提升施政滿意度。配合環保署施政要點，製作「寧靜標識」、「檢舉烏賊車輛」、「卡拉OK及裝潢施工噪音防制」、「室內空氣品質」等四支宣導短片，並安排於電視媒體、台鐵電視連播網及台北捷運統播放。同時針對政策宣導重點，設計「選購環保車輛」、「檢舉烏賊車輛」、「卡拉OK及裝潢施工噪音防制」、「檢舉噪音車輛」等四款海報與廣告，印製海報並於全國性雜誌及全國性報紙刊登。並依專案計畫與環保署施政需求，辦理「寧靜標示記者會」、「綠廊道整合座談會」及「七夕給親心的他清新好禮」等三場活動，同時配合文宣製作，達成專案宣導計畫，運用大眾媒體行銷，增進全民對環保署施政之了解，提升民眾空氣污染防制意識及知識目標。
中文關鍵字	空氣污染、室內空氣品質、宣導

中文摘要

為增進全民對環保署施政之了解，提升民眾空氣污染防制意識及知識，運用大眾媒體行銷，宣導空氣污染防制。規劃辦理活動，塑造環保署積極推動形象，以提升施政滿意度。配合環保署施政要點，製作「寧靜標識」、「檢舉烏賊車輛」、「卡拉OK及裝潢施工噪音防制」、「室內空氣品質」等四支宣導短片，並安排於電視媒體、台鐵電視連播網及台北捷運統播放。同時針對政策宣導重點，設計「選購環保車輛」、「檢舉烏賊車輛」、「卡拉OK及裝潢施工噪音防制」、「檢舉噪音車輛」等四款海報與廣告，印製海報並於全國性雜誌及全國性報紙刊登。並依專案計畫與環保署施政需求，辦理「寧靜標示記者會」、「綠廊道整合座談會」及「七夕給親心的他清新好禮」等三場活動，同時配合文宣製作，達成專案宣導計畫，運用大眾媒體行銷，增進全民對環保署施政之了解，提升民眾空氣污染防制意識及知識目標。

中文關鍵字

空氣污染、室內空氣品質、宣導

類型	檔名	檔案大小	說明	最新版公開日期
期末報告	空氣污染防制宣導計畫期末報告.doc.rar	21MB		2010/2/1 上午 12:00:00

摘要	To improve the public’s understanding of policies made by Environmental Protection Administration (EPA) and enhance their knowledge and consciousness of air pollution prevention, EPA utilizes public mass media marketing to promote air pollution prevention. Through organizing activities, EPA aims to build an active image so as to increase their satisfaction rates. In response to related policies, EPA produces four promotion short films: “Quietness Logo,” “Report High-emitting Automobiles and Motorcycles,” “Prevent Noise from Karaoke and Building Renovations,” and “Indoor Air Quality.” These four short films are arranged for broadcasting in cable and wireless TV, Taiwan Railways Administration TV channels, and Taipei Rapid Transit Corporation TV channels. Aiming at main points in policy promotion, EPA also designed four posters and advertisements as follows: “Choose and Purchase Environmental Cars,” “Report High-emitting Automobiles and Motorcycles,” “Prevent Noise from Karaoke and Building Renovations,” and “Report Motor vehicle noise”—posters are printed and published in national magazines and newspapers. As needed by specific projects and EPA policies, three activities are hosted: “quietness logo selected Press Conference,” “A green passage of the bicycle symposium,” and “Refreshing Gift for the Loved Ones in Chinese Valentine’s Day.” With paper promotion production, EPA completes project promotion plans; with public mass media marketing, EPA attempts to improve the public’s understanding of EPA policies as well as to enhance their knowledge and consciousness toward air pollution prevention.
英文關鍵字	Air pollution、indoor air quality、guidance

摘要

To improve the public’s understanding of policies made by Environmental Protection Administration (EPA) and enhance their knowledge and consciousness of air pollution prevention, EPA utilizes public mass media marketing to promote air pollution prevention. Through organizing activities, EPA aims to build an active image so as to increase their satisfaction rates. In response to related policies, EPA produces four promotion short films: “Quietness Logo,” “Report High-emitting Automobiles and Motorcycles,” “Prevent Noise from Karaoke and Building Renovations,” and “Indoor Air Quality.” These four short films are arranged for broadcasting in cable and wireless TV, Taiwan Railways Administration TV channels, and Taipei Rapid Transit Corporation TV channels. Aiming at main points in policy promotion, EPA also designed four posters and advertisements as follows: “Choose and Purchase Environmental Cars,” “Report High-emitting Automobiles and Motorcycles,” “Prevent Noise from Karaoke and Building Renovations,” and “Report Motor vehicle noise”—posters are printed and published in national magazines and newspapers. As needed by specific projects and EPA policies, three activities are hosted: “quietness logo selected Press Conference,” “A green passage of the bicycle symposium,” and “Refreshing Gift for the Loved Ones in Chinese Valentine’s Day.” With paper promotion production, EPA completes project promotion plans; with public mass media marketing, EPA attempts to improve the public’s understanding of EPA policies as well as to enhance their knowledge and consciousness toward air pollution prevention.

英文關鍵字

Air pollution、indoor air quality、guidance