EPA-96-K102-02-211

096

6,000 千元

2007/07/20

2007/12/31

李佳諭

管考處

王欽彦

聯合報股份有限公司

環境教育

綠色生活、綠色採購、綠色產品

于寧

tsung.lee@udngroup.com

為推廣綠色消費理念，擴大綠色商品市場，促使政府及民間機構落實綠色採購，創造企業交換環境資訊及技術之機會，行政院環境保護署(簡稱行政院環保署)特舉辦大型綠色生活博覽會及綠色產品國際研討會，針對推廣綠色消費做一系列宣導推廣。 本計畫的工作內容主要分為二大項：綠色生活博覽會及綠色產品國際研討會。以下即就前述二項工作的執行成果說明如下： 綠色生活博覽會：為向全民廣為宣導綠色產品，本計畫已於7月26日至29日完成一場次之大型綠色產品展覽會宣導活動，本次活動參與對象包含：環保署12個攤位及41個攤位為環保產品線上採購網進駐廠商，展示攤位共53個。吸引眾多民眾參與，駐足觀看，達到良好之宣導效果。本次展示會與能源、環保、水科技展共同舉辦，供吸引高達8萬人次參觀。 展覽之宣傳工作依不同之管道，可分為平面報紙、網站、電子媒體、直效行銷、戶外媒體及展覽摺頁等多元化傳媒方式廣泛宣傳，提高活動之曝光度，增加民眾對於活動之認知度與認同感。 綠色產品國際研討會： 本計畫於11月13日及14日舉辦綠色產品國際研討會，邀請5位國外講師，分別來自美、加、瑞典、日等，4位亞洲開發中國家代表，7位國內講師。本研討會規劃4大主題：政府綠色採購措施與趨勢、鼓勵民間綠色採購、綠色行銷經驗分享、綠色產品市場與商機。共有121位國內與會者參與本次會議。

綠色生活、綠色採購、綠色產品

環保署標案結案報告定稿.pdf

39MB

[期末報告]公開完整版

2008/3/1 上午 12:00:00

The goal of having this project is multiple: (1) to promote the concept of green consumption, (2) to enhance the market for green products, (3) to encourage government agencies and private sectors to implement green procurement, and (4) to create an opportunity for businesses to exchange environmental information and technologies. The work content of this project consists of two parts: (1) Green Living Expo and (2) International Conference on Green Products. Major achievements are listed below: (1) Green Living Expo The event was held between July 26 and 29 in Taipei, in conjunction with the Energy, Environment and Water Technology Show. There were a total of 53 exhibition booths designated as the Green Living Expo. Among them, the EPA had 12 booths and the rest were given to producers who had signed contract with EPA to sell products through the newly established On-line Green Product Store. The Show attracted a total of 80,000 visitors and many of them were interested in the Green Living Expo. Besides the Expo, there were very intensive media exposures before, during and after the event, including newspaper, websites, e-newsletters, pamphlets, banners and radio programs. Media exposure helped to attract consumers to acknowledge, participate and appreciate the event as well as how to implement green consumption. (2) International Conference on Green Products The event was held on Nov. 13 and 14 in Taipei. There were 5 foreign speakers (from Sweden, USA, Canada and Japan) and 7 local speakers invited to give speeches and joined in the panel discussions following each session. In addition, the project sponsored four delegates from Asian developing countries (Thailand, Philippines, Indonesia and Malaysia) to help them learn from the more advanced programs/countries and to encourage them to follow suit. The theme of the Conference covered the following four topics: (a) Where is the Market for Green Products? (b) Trend and Measures for Green Procurement –Government and Business (c) Experience on Marketing of Green Products (d) Opportunities and Challenges for Green Purchasing Altogether, the event attracted 121 participants and was a very successful one.