The “106 Hualien Electric Motor Vehicle Promotion Project” was implemented on December 26, 2005. The main work includes assisting agencies to conduct subsidy review operations, advocacy activities, multimedia marketing, real vehicle inspection, and questionnaires. Six projects such as surveys and promotion strategies are planned and implemented. The various tasks for this year are as follows:
I. Grant examination work
Cooperate with the Hualien County government to implement a “low-carbon friendly environment” and continue to maintain good air quality in Hualien, reduce the damage of traditional high-pollution locomotives on air quality, encourage people to use low-pollution means of transportation, and increase the willingness of local residents to redeem low-pollution means of transport. EPA assisted the EPA in handling applications for the acceptance and review of funds and grants for the Hualien 106 Electromotor Vehicles Huadong Fund Overweight Grant. This year, the number of grants was 1,050 and the total number of applications for the case was 235.
II. Propaganda activities
(I) In order to promote the benefits of motor vehicles, the project will coordinate with various aircrafts in various large-scale activities in the county to set up an awareness booth to display the low-contamination transport equipment approved by the TES of the Ministry of Economic Affairs for public reference and test. By taking advantage of the increase in people’s willingness to buy, this year, they handled 7 events and 2 presentations.
(b) In addition, through collocation and promotion activities, Hualien County Environmental Protection Bureau will apply for 106 years of “expanding net beach in autumn” with Hualien City Association’s “Happiness, Healthy Steps” and “2017 Hakka Tonghua Season”. ...and other activities, the planners sent motor vehicle subsidies and information related to charging stations on site, and conducted interactive Q＆A with the public in order. Through interactions with small games, they deepened people's understanding of electric vehicles and further increased public purchase willingness and promotion. Benefits: More than 100 participants participated in each campaign.
(c) Purchasing 2,500 publicity materials for dissemination during the campaign.
Third, multimedia marketing
(a) The entrusted officials and the East Asian cable TV Marquee Broadcaster announced that they broadcast on the 4th of each month (2 days per month on the 2 systems), 1 line on the 6th line every day and 576 times on the monthly basis. East Asia broadcasts 7,016 times per day on the 7th line every 10 minutes. East Asia broadcasts information on the amount of subsidies for electric motors, subsidies, subsidy terms, and customer service lines. It broadcasts more than 2,500 times per month. More than 25,000 broadcasts will be broadcast throughout the year.
(b) To produce a promotional video entitled "Benefits for Riding Electric Vehicles", which will be broadcast on Yuen Cable TV every month. The annual (April to November) short film will be broadcast for 30 days and broadcast 8 times a day.
(c) In order to enable people who have the habit of listening to the radio and driving families to listen to the radio, they will be able to listen to the 106-year plan to promote the new purchase of electric locomotives and entrust the China Broadcasting Corporation and the Good News Network with a total of 5 channels to broadcast, from February to November. More than 216 times per month, 2,165 broadcasts throughout the year.
(d) In view of the fact that many people will collect information through the Internet, the project is scheduled to be updated on Hualien Environmental Protection Agency's website link project “Hualian County Environmental Protection Bureau Motor Vehicle Promotion and Information Network” and Facebook Fan Group. At present, the remaining number of electric locomotive subsidies, charging stations and information on promotional activities, etc.; the publicity campaign may ask people to punch and share through Facebook, so that their relatives and friends can also know the relevant information of fans to improve the effectiveness of the website.
Fourth, the real car check
In order to confirm the county 104 (lease) and 105 years of application for electric locomotive subsidies, whether the applicant complied with the “105 Hualien County Newly Purchased Electric Locomotive Subsidies and Phased-out Subsidies for Newly Purchased Electric Locomotives for Two-stroke Locomotives” and applied for subsidized vehicles The aging domestic demand shall not be used in Hualien County nor shall it be transferred. The plan will apply for subsidies in 104 and 105 years to check if the applicant and the vehicle registration data have changed. This year, a total of 1,221 vehicles were checked and no violations were found. .
V. Questionnaire survey
In order to understand the people’s experience after using the electric motor vehicle, for the people who applied for the electric car in 104 and 105 years, the project designed questionnaires on related issues such as usage status, experience and suggestions, etc., and asked the respondent to assist the questionnaire when checking the real car. Fill in, this year a total of 300 questionnaires were recovered for statistical analysis.
Sixth, motor vehicle charging station and battery exchange station settings
In order to improve the convenience of electric vehicles in the county, the county currently has a total of 116 electric vehicle charging stations, 58 of which are coin-operated charging stations;
In the six-seat motor vehicle battery exchange station, the Advanced Technology Co., Ltd. set up a total of 10 battery exchange stations in 105 years. The county currently has a total of 16 battery exchange stations.
Seventh, promotion strategy
The plan is based on the prevailing situation in this county and is planned to be implemented in the near, medium and long term.
As follows:
(I) In the near future: demonstration operation phase (2016-2018)
1. Expand the demonstration area: through the open selection mechanism, entrust a willing business owner to apply for leased electric vehicles to exchange batteries; take the later Shanshanhou Story Museum as the center, go north to Qixingtan Scenic Area, and go south to the East Rift Valley, Taiwan 11 line. Conduct trials and expand the trial experience to the whole county in the future, and gradually expand the company's operating conditions.
The scope of trial operation and the reduction of subsidy fees are for the purpose of user payment.
2. Continue to overweight and reward the public with high-pollution old locomotives to purchase electric locomotives.
3. Subsidize the public to participate in the battery exchange costs of electric vehicles.
4. Subsidizing companies or communities, setting up coin-operated electric vehicle charging stations.
(II) Medium and long-term: mature stage (2018-)
1. Subsidize the public to participate in the battery exchange system for electric vehicles. As operators reach the scale of commercial operations, the subsidy will be deducted from the battery exchange.
The shipper assumes its own profits and losses.
2. Continue to overweight and reward the public with high-pollution old locomotives to purchase electric locomotives.
3. In coordination with the control of empty areas of motor vehicles (such as: Taroko Scenic Area, Liyu Lake Scenic Area), use electric vehicles as vehicles.
4. Promote the purchase of electric locomotives by the public sector to replace traditional fuel locomotives. When used as official vehicles, they shall be included in the appraisal and appraisal.
5. Promote the vehicle sharing system, set up a public motor vehicle rental system in this county, and develop a sharing system for motor vehicles. This will make it easier for tourists visiting Hualien to rent and use electric vehicles and complete low-carbon, music and live tourism.
VIII. Work achievement rate: 95.89%
9. Progress rate control rate: 95.89 %
